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IAB showcase show and tell - Blackmores
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IAB ShowcaseJUNE 8, 2010
• Australians didn’t have the one digital
destination point.
• Trouble seeking reliable advice on their health.
• Customers wanted immediate professional
advice.
• Wanted to connect via online groups and
communities.
Where to go?
RESULT
Yeeeeesss
• Video shared via Twitter more than 1,200 times
• ‘liked’ via Blackmores’ Facebook Group 400 times
• 2,184 editable wellbeing goals have been set, 32 goals a day.
• Average time 3 min 18 sec onsite with people spending 20 sec less time
searching for content.
• Product page views have notched up a massive 20,221 eyeballs in one
month.
• With 196,364 new visitors and active subscribers currently at 286,648
• Blackmores Wins Sitecore’s global ‘Site of the Year’ award