Sex, Psychology

and Rock’n’Roll

Peter Cook, The Academy of Rock

Knowing me, Knowing you

Chemist : 18 years in

Pharmaceutical R&D

Academic : 18 years

teaching MBA’s

Consultant and Author :

18 + years in business

Musician – 18 till I die

Peter Cook MBA, MRSC C.Chem, FCIPD

www.academy-of-rock.co.uk

www.humdyn.co.uk

Twitter @AcademyOfRock

Let’s Talk About …

Psychology

The Flow

Mihaly Csíkszentmihályi described flow as “being completely involved in an activity for its own sake. The ego falls away. Time flies. Every action, movement, and thought follows

inevitably from the previous one, like playing jazz.”

In the flow

Tal Wilkenfield and Jeff Beck

Click picture to view

Emotional Intelligence

Inner space Inner space

Outerspace

Outerspace

“Emotional intelligence”(Daniel Goleman)

“Within you, without you”(George Harrison)

Emotional Intelligence

Nigel Kennedy

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Deliberate Practice akathe 10 000 hours effect

Anders Ericsson introduced the notion of the 10 000 hours effect “Many characteristics once believed to

reflect innate talent are actually the result of intense practice extended for a minimum of 10 years.”

10 000 hours - Mastery

lessons from Prince

Click picture to view

Improvisation

Let’s Talk About …

Creativity and Improvisation

Bloomberg TV on Music and Business

Click Picture to view

A music lesson

12 intervals = 1 octave

Conventions – harmony etc.

You can bend or break conventions

Name that riff

Deep Purple vs. The Spice Girls

Similar notes, different result

What’s this got to do with Creativity?

Constraints are good for creativity

Combination strategies work

Let’s Talk About …

Business

The quality that businessthought leader Tom Peters calls‘sticking to the knitting’ hasserved AC / DC very well indeed.“Back in Black” was the 2ndhighest selling album in history,after “Thriller” by MichaelJackson.

If your market is stable, stick to the knitting and build a brand

AC / DC

Business

Th

e

of

Madonna

Business

on

Like a Virgin

Treat each job like it’s the first one

The Virgin Way

(I Can’t Get No) Satisfaction

The factors thatmotivate are differentthan the things thatdissatisfy. If you can’tget no satisfaction atwork, find ways toremove dissatisfiers andadd factors that producemore job satisfaction

Rolling

StoneLik

ea

Gaga

Business

Th

e

of

“You have to be unique, and different, and shine in your own

way”

Lady Gaga

Wanna Be Starting Something?

If something’s not working, push the stop button

Michael

Business

on

The finale Fiscal Cliff

A hard rock song for hard times

Click the picture to view

Featured in

Further Reading

Human Dynamics and The Academy of Rock

Web www.academy-of-rock.co.uk

Web www.humdyn.co.uk

The Academy of Rock and Human Dynamics

+ 44 (0) 1634 855267 + 44 (0) 7725 927585

E peter@humdyn.co.uk

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Web www.humdyn.co.uk

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