Session8

LEAN ENTREPRENEURSHIP PROJECT

NOVEMBER 2014 | SESSION #7

Mariana Taylor 152113306Gergő Kalamár 159114527

João Gomes 152114123Csilla Bus 159114516

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During this week we are starting to develop the Confi main channels, according to what we learned during session 7.

Social Network channel which has a huge potential to achieve more followers.

The Web Site which we will launch in the following days

Blog ‘ll continue running it

Worth-of-Mouth, as a free channel

Guerilla Marketing which also has a huge impact on customers.

1Lessons.Learned#Session.7

“The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and

consequently turn viral.

Channels and Relationships

Communicate to Confi target: Regular and

frequente customers

Worth of mouth

Facebook

Webpage

Lean Project | November 2014

Lessons.LearnedChannels.Rank

2


Channels Impact Targeted Effort Time CostMeasurabl

eTotal

Website 3 5 4 3 3 5 23

Facebook 3 4 5 4 4 5 25

Youtube 3 4 4 2 4 5 22

Blog 2 4 5 4 4 4 23

PPC 4 4 5 3 2 5 23

Worth of Mouth

5 5 3 4 5 1 23

SEM 4 4 5 3 2 5 21

Radio 4 4 4 4 1 1 18

To be tested

To be tested

To be tested

Ongoing

1

2

3

Web Page – Now as a Blog

Social Media: Facebook

Internet tools: Slideshare

The Landing Page

3


Lessons.LearnedChannels.Developed

Channels selected

and prioritized

(for testing)

Others Channels to consider further: Youtube and PPC

4Social.MediaFace.Book

Confi on Facebook


Component: Channels

Hypotheses

First most important channel is Facebook. Nowadays, our target is considered part of the social networking generation who look everything in the Facebook.

Test

Create a Facebook page and collect as many likes as possibleIncentivate people to post comments in Confi facebook pageConfirm if people mentioned Facebook on survey and interviews

Validation200 likes by the end of the first month;50 people comment Confi facebook page;50 people choose facebook

Now we got arround 150 likes

Confi in customers’ life

5Word.Mouth


Component: ChannelsHypotheses

Second most important channel is Worth of Mouth

TestTwo weeks after our interviews we will ask our interviewees: for how many people did they tell about Confi concept

Validation 1/4 told about Confi in two weeks

Confi Website1

6Web.SiteBlog.Version


http://confiblog.wix.com/confi

Confi Blog

Component: Channels

Hypotheses

Third most important channel is Webpage

TestWith visit counter on the webpage we will count the number of the visitors

Validation

50 visit in two weeks (in order to increase our visits)

Now we got arround 75 visits

1Which we will launch in the following days

Landing.PageNew.Version

7


Confi Landing Page

Different approach for our landing page: much more interactive

Internet as the main channel:

Create traffic and attract customers due to the free website characteristic

Validation:

200 viewes;

At least 50 information request (emails received)

Now we got arround 200 viewes and 35 information request

Here is just a preview:

http://www.confi.instapage.com/

8Internet.ToolsSlideshare.Youtube


Confi Slideshare presentations http://www.slideshare.net/

MarianaTaylordeJesus/slideshare-session7

Confi Youtube: https://www.youtube.com/watch?v=9VuNDQD2sqA

Check our blog and complete our survey!!

9Workin.ProgressConfi.pt


https://qtrial2014az1.az1.quatrics.com/SE/?SID=SV_8oFnJOnZ7uz6VEN




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Thank you!

Business

Session8