SESSION 9: SESSION 9: DIAGNOSING THE DIAGNOSING THE OVERALL SITUATION AND OVERALL SITUATION AND

PERFORMANCE OF ENTERPRISE PERFORMANCE OF ENTERPRISE Business and Work Improvement Course

SWOT ANALYSISSWOT ANALYSIS

STRENGTHSTRENGTH

WEAKNESSWEAKNESS

OPPORTUNITYOPPORTUNITY

THREATTHREAT

Key Questions for SWOT AnalysisKey Questions for SWOT Analysis

IDENTIFIED CHARACTERISTICS

Category ResponsResponsee Questions ResponsRespons

ee Category

INTERNAL(Strength,

Weakness)YESYES

Is it within the control of the organization?

NONOEXTERNAL(Opportunity,

Threat)

Key Questions for SWOT AnalysisKey Questions for SWOT Analysis

IDENTIFIED CHARACTERISTICS

Category ResponsResponsee Questions ResponsRespons

ee Category

POSITIVE(Strength,

Opportunity)

YESYES Is it beneficial to the organization?

NONO NEGATIVE(Weakness,

Threat)

External Opportunities and ThreatsExternal Opportunities and Threats

Internal Strengths and WeaknessesInternal Strengths and Weaknesses

STEPS IN DOING STEPS IN DOING SWOT ANALYSISSWOT ANALYSIS

11 IDENTIFY THE ATTTRIBUTES & FACTORS

Invite people who have the right knowledge and perspective about the enterprise and its operations.

Starts by looking into the present situation of an organization or enterprise to identify attributes or factors in the internal and external environment.

Group them into positive and negative to identify which can be potentially helpful or harmful to the enterprise .

11 EXAMPLE

Distinguish the controllable elements (internal factor) as well as those that are largely beyond the control of the organization (external factor).

Decide whether an internal factor is strength or weakness and whether an external factor is opportunity or threat for the enterprise

Categorize into: (1) Internal: Strengths and Weaknesses, and (2) External: Opportunities and Threats.

22 ANALYZE INTERNAL & EXTERNAL FACTORS

22 EXAMPLE

Evaluate the SWOT table after plotting the attributes to their respective categories.

Decide the actions to take for the organization/enterprise:

33 EVALUATE THE RESULTS FROM SWOT TABLE

SCENARIOS OPTIONS

+ ATTRIBUTES > - ATTRIBUTES

Continue on your business operation/start your business

+ ATTRIBUTES =- ATTRIBUTES

Take the risks

- ATTRIBUTES > + ATTRIBUTES

Explore the possibility to cease from operation or postpone your business prospect.

You have the option to integrate and process the results of SWOT analysis to develop strategies which will allows you to take advantage of the your strengths and opportunities and reduce the impact of your weaknesses and threats to your enterprise.

44 DEVELOP A STRATEGY

STRATEGIES DEFINITION

S-O (Strength-Opportunities)

Ways to take advantages the opportunities coming to further strengthen the potentials of the enterprise.

W-O (Weaknesses-Opportunities)

Ways to work in order to overcome all identified weaknesses of your company while you will use the opportunities from outside your business.

S-T (Strength-Threat)

Ways to use your internal strengths to eliminate or reduce the potential threats from the environment.

W-T (Weaknesses-Threats)

Ways to reduce the identified weaknesses and prevent external threats to affect your enterprise.

Source: http://www.entrepreneurshipinabox.com/763/swot-analysis-4-steps/

REMINDERSREMINDERS1.1. Reliable information is important. Accept precise, Reliable information is important. Accept precise,

verifiable statements only.verifiable statements only.

2.2. Strengths and weaknesses are determined relative Strengths and weaknesses are determined relative to your competitors in the industry. to your competitors in the industry.

3.3. Ensure that your focus group discussions are well-Ensure that your focus group discussions are well-represented by the officers and members of the represented by the officers and members of the organization.organization.

EXERCISEEXERCISE

Think about your organization or your enterprise. Identify the attributes or elements that you think affects the growth of your organization/enterprise.

Using the SWOT Matrix, develop an analysis and the corresponding strategies.

SALAMAT PO!SALAMAT PO!

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