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SERVISE MARKETING
on
TELECOMBY
Rakesh SonarManish PandeyVikas SharmaAadityaBaijnath MandalLokesh Gupta
Balaji Institute Of Telecom Management (BITM) Pune
Telecom Services
Agenda
1048707Industrializing Services
1048707Telecom Services Market
1048707An example of innovation in Support ServicesndashSpare Parts Management Service
Industrializing Services
Carrier Market has Changed
CoreServices
NewServices
Subscribers
$
TraditionalCompetition
EmergingCompetition
Voice
Hosting
Broadband SaaS Web 20
Business Impactbull Commoditizationbull Declining Profitsbull Subscriber Churnbull Marketshare Loss
What is the impact on business models
Converged Services ProviderAggregating Core and External Services
SMBs
SOHO
Verticals
Enterprise
ApplicationServices
ITManagedServices
Telephony Services
Customer Valuebull One providerbull One billbull One log-inbull One viewbull One helpdesk
Trusted Provider
ConvergedServices
How can carriers transform
Telco 10 Approach wont Work
bull Millions in CAPEX and OPEXo Silod services deliveryo Technology stack built ground-upo Many integration touch-pointso High maintenance
bull Limited flexibilityo Oriented towards single serviceso Resource-intensiveo Limited new deployments per year
bull Long development cycleso Time-to-market and profit for delivering new
services
Challengeto
Revenue
Avoiding the time-to-market trauma
Federated Services DeliveryUniversal Services Localized Delivery
Help Desk Support
UserManagement
Billing amp Settlement
Services Provisioning
SecurityServices Integration
Jamcracker Services Delivery Network
Marketplace Partners
Solution Partners
Others
Telecom Services Market
Telecom Services
Agenda
1048707Industrializing Services
1048707Telecom Services Market
1048707An example of innovation in Support ServicesndashSpare Parts Management Service
Industrializing Services
Carrier Market has Changed
CoreServices
NewServices
Subscribers
$
TraditionalCompetition
EmergingCompetition
Voice
Hosting
Broadband SaaS Web 20
Business Impactbull Commoditizationbull Declining Profitsbull Subscriber Churnbull Marketshare Loss
What is the impact on business models
Converged Services ProviderAggregating Core and External Services
SMBs
SOHO
Verticals
Enterprise
ApplicationServices
ITManagedServices
Telephony Services
Customer Valuebull One providerbull One billbull One log-inbull One viewbull One helpdesk
Trusted Provider
ConvergedServices
How can carriers transform
Telco 10 Approach wont Work
bull Millions in CAPEX and OPEXo Silod services deliveryo Technology stack built ground-upo Many integration touch-pointso High maintenance
bull Limited flexibilityo Oriented towards single serviceso Resource-intensiveo Limited new deployments per year
bull Long development cycleso Time-to-market and profit for delivering new
services
Challengeto
Revenue
Avoiding the time-to-market trauma
Federated Services DeliveryUniversal Services Localized Delivery
Help Desk Support
UserManagement
Billing amp Settlement
Services Provisioning
SecurityServices Integration
Jamcracker Services Delivery Network
Marketplace Partners
Solution Partners
Others
Telecom Services Market
Agenda
1048707Industrializing Services
1048707Telecom Services Market
1048707An example of innovation in Support ServicesndashSpare Parts Management Service
Industrializing Services
Carrier Market has Changed
CoreServices
NewServices
Subscribers
$
TraditionalCompetition
EmergingCompetition
Voice
Hosting
Broadband SaaS Web 20
Business Impactbull Commoditizationbull Declining Profitsbull Subscriber Churnbull Marketshare Loss
What is the impact on business models
Converged Services ProviderAggregating Core and External Services
SMBs
SOHO
Verticals
Enterprise
ApplicationServices
ITManagedServices
Telephony Services
Customer Valuebull One providerbull One billbull One log-inbull One viewbull One helpdesk
Trusted Provider
ConvergedServices
How can carriers transform
Telco 10 Approach wont Work
bull Millions in CAPEX and OPEXo Silod services deliveryo Technology stack built ground-upo Many integration touch-pointso High maintenance
bull Limited flexibilityo Oriented towards single serviceso Resource-intensiveo Limited new deployments per year
bull Long development cycleso Time-to-market and profit for delivering new
services
Challengeto
Revenue
Avoiding the time-to-market trauma
Federated Services DeliveryUniversal Services Localized Delivery
Help Desk Support
UserManagement
Billing amp Settlement
Services Provisioning
SecurityServices Integration
Jamcracker Services Delivery Network
Marketplace Partners
Solution Partners
Others
Telecom Services Market
Industrializing Services
Carrier Market has Changed
CoreServices
NewServices
Subscribers
$
TraditionalCompetition
EmergingCompetition
Voice
Hosting
Broadband SaaS Web 20
Business Impactbull Commoditizationbull Declining Profitsbull Subscriber Churnbull Marketshare Loss
What is the impact on business models
Converged Services ProviderAggregating Core and External Services
SMBs
SOHO
Verticals
Enterprise
ApplicationServices
ITManagedServices
Telephony Services
Customer Valuebull One providerbull One billbull One log-inbull One viewbull One helpdesk
Trusted Provider
ConvergedServices
How can carriers transform
Telco 10 Approach wont Work
bull Millions in CAPEX and OPEXo Silod services deliveryo Technology stack built ground-upo Many integration touch-pointso High maintenance
bull Limited flexibilityo Oriented towards single serviceso Resource-intensiveo Limited new deployments per year
bull Long development cycleso Time-to-market and profit for delivering new
services
Challengeto
Revenue
Avoiding the time-to-market trauma
Federated Services DeliveryUniversal Services Localized Delivery
Help Desk Support
UserManagement
Billing amp Settlement
Services Provisioning
SecurityServices Integration
Jamcracker Services Delivery Network
Marketplace Partners
Solution Partners
Others
Telecom Services Market
Converged Services ProviderAggregating Core and External Services
SMBs
SOHO
Verticals
Enterprise
ApplicationServices
ITManagedServices
Telephony Services
Customer Valuebull One providerbull One billbull One log-inbull One viewbull One helpdesk
Trusted Provider
ConvergedServices
How can carriers transform
Telco 10 Approach wont Work
bull Millions in CAPEX and OPEXo Silod services deliveryo Technology stack built ground-upo Many integration touch-pointso High maintenance
bull Limited flexibilityo Oriented towards single serviceso Resource-intensiveo Limited new deployments per year
bull Long development cycleso Time-to-market and profit for delivering new
services
Challengeto
Revenue
Avoiding the time-to-market trauma
Federated Services DeliveryUniversal Services Localized Delivery
Help Desk Support
UserManagement
Billing amp Settlement
Services Provisioning
SecurityServices Integration
Jamcracker Services Delivery Network
Marketplace Partners
Solution Partners
Others
Telecom Services Market
Telco 10 Approach wont Work
bull Millions in CAPEX and OPEXo Silod services deliveryo Technology stack built ground-upo Many integration touch-pointso High maintenance
bull Limited flexibilityo Oriented towards single serviceso Resource-intensiveo Limited new deployments per year
bull Long development cycleso Time-to-market and profit for delivering new
services
Challengeto
Revenue
Avoiding the time-to-market trauma
Federated Services DeliveryUniversal Services Localized Delivery
Help Desk Support
UserManagement
Billing amp Settlement
Services Provisioning
SecurityServices Integration
Jamcracker Services Delivery Network
Marketplace Partners
Solution Partners
Others
Telecom Services Market
Federated Services DeliveryUniversal Services Localized Delivery
Help Desk Support
UserManagement
Billing amp Settlement
Services Provisioning
SecurityServices Integration
Jamcracker Services Delivery Network
Marketplace Partners
Solution Partners
Others
Telecom Services Market
Telecom Services Market
