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Gaining the competitive edge through strategic development of your website. Includes: Indentifying & researching your market, competitor analysis tools, on-site optimization, managing directories and citations, marketing recommendations. Bring it all together with a easy-to-use collaborative workbook. For more, visit http://foxxr.com
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The Competitive Edge
Through Strategic Developmentof Your Website
byBrian Childers
Web Development & SEO Solutions that Produce Results!
Game Plan
What’s Covered
• How to plan your site structure
• Competitive analysis
• Identify your target audience
• Keyword research techniques
• Website optimization
strategies
• Top resources and essential
tools
Collaborative Approach
Why Google Docs?• Free
• Easy
• Robust
• Plays nice with
others
Pre Game
Identify
Your Company
• NAP must be consistent
• Elevator pitch
• Google categories
• foxxr.com/google
Identify
Your Competition• Rip
• Pivet
• Jam
•
related:yoursite.com
Identify
Your Keywords
Identify
YourGeography
Identify
Customer Research
Research
• Compare traffic and rankings
• Discover site technologies
• Too many to list. Check them
out
Benefits
Research
Example from Compete.com
Research
Why Queries are Important
• Free research tools
• What Google sees
• Who are your
competitors
ResearchExample Using site: Query
Questions?
Analyze Competitors
Competitor Analysis Made Easy • Search for your top keywords
• Analyze top ranking competitor pages
• Use the SEOquake tool
• Copy results onto workbook
SEOquake
Analyze Competitors
Seoquake Data
Analyze Competitors
Analyze Competitors
Manage Your Data
• Gain insight and collaborate
• Always available for your reference
• Update and reanalyize
Analyze Competitors
Who is Ranking?
Analyze Competitors
Source – Market Samurai
Questions?
Analyze Keywords
Keyword Analysis• Local – Go for the top
keywords
• National - Longtail
• Google Adwords Tool
• WordTracker.com
Develop a Plan
Analyze Keywords
Google Adwords
Analyze Keywords
Analyze Keywords
Analyze Keywords
Manage Your Data
Analyze Keywords
Analyze
Analyze
S.W.O.T. Analysis
Analyze
Google Places
Manage
Managed Directories
Manage
Managed Directories
Manage
Track Your Ideas
It All Comes Together
Action
Presentation Resources
• Workbook – send request to
foxxr.com/contact-us
• Foxxr Ultimate Guide – foxxr.com/ultimate
• SEO Quake – seoquake.com
• Citation Tracker Report – $47
• Includes keyword research
Action
Foxxr Services
• Consulting
• Web Development and SEO
• Keyword Analysis
• Local SEO
• Local Search Rank Website Analysis
• Local SEO Checkup
• Citation Tracking
The Competitive Edge
Through Strategic Developmentof Your Website
byBrian Childers
Web Development & SEO Solutions that Produce Results!
