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Digital Marketing

Search Engine Marketing

What is a Search Engine?

Ranking factors and tips for optimization

How do Search Engines Work?

Why is Search Engine Marketing so Important?

Examples of popular Search Engines

Search Engine Statistics?

Steps to developing a good SEO strategy

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www.possiblewebmarketing.com

Possible Web Marketing

An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet.

Different Then DirectoryCommon Characteristics

Spider, Indexer, Database, Algorithm Find matching documents and display them according to

relevance Frequent updates to documents searched and ranking algorithm Strive to produce “better”, more relevant results than competitors

What is Search Engine

Popular Search Engines

Example

Example

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How Do Search Engines Work?

Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database

Crawling Process

Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content

Indexing Process

3Search engines search their own databases when a user enters in a search to find related documents and Search engines rank the resulting documents using an algorithm

Ranking Process

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Search Engines statistics

%Base on UsageSearch Engines Statistics Analysis

21 67.5%

11.6%

16.7%

2.6%

1.7%

Why is Search Engine Marketing so Important?

Make Your website for Both Users and search Engines

About Website

Target your correct customers - Not attract thousands of uninterested visitors to your site

Target Customer

Expand your geographical trading area

Target Area

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Situation Analysis - Where Are You Now?

Control - Monitor & Measure

Formulating Strategy - How To Get There?

Evaluating your competitors

Setting Objectives - Where Are You Headed?

Tactics - How To Execute Your Plan?

Actions - Who Is In Charge?

Steps to Developing a Good SEO Strategy

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Research keywords related to your business Identify competitors, utilize benchmarking techniques and identify level of

competition Utilize descriptive title tags for each page Ensure that your text is HTML-text and not image text Use text links when ever possible Use appropriate keywords in your content and internal hyperlinks (don’t

overdo!) Obtain inbound links from related websites Monitor your search engine rankings and more importantly your website

traffic statistics and sales/leads produced Educate yourself about search engine marketing

Basic Tips & Optimization TechniquesYou Need To Get Start

Focus on Four Elements

Search Engine Marketing

Social Media Marketing

Search Engine

Optimization (SEO).

Paid Search

Marketing (PPC)

Link Building

• Our effective keyword research increases sales by bringing more visitors to your website

• Provide focus for your Content Marketing

• Drive your Social Media strategy

Venn Diagram of SEM

THANK YOU!For More information

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