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L/O/G/O
IM Seminar 2011
S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen 2
The eWaitress Team:CarolSjorsMarcelTeunRobin
Outline
3
Outl
ine 1. Research
2. Promotional video3. Why eWaitress?4. What has been done?5. Findings and results6. Challenges
S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen
1. Research
4
How can QR-codes improve the efficiency in restaurants and what are the points of attention?
ResearchQuestion
Literature study
Brain-storming
Internet searching
Testing the application in practice (prototyping).
ResearchMethod
A working application with front- and backend to be used in restaurants with QR-codes.
Result
S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen
2. Promotional video
5S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen
2. Promotional video.
6S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen.
7
3. Why eWaitress?
Added value
S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen
•Customer satisfaction rises because of
reduced waiting time.
•Less time needed to help the customers.
•Low investment costs.
•Real-time information about orders.
4. What has been done?
8S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen
What: Who:
Brainstorming about the subject All
Writing the paper (in progress) Carol & SjorsSearching for literature Carol & Sjors
Designing database scheme for the websiteRobin, Teun
& Marcel
Designing/coding the websiteRobin, Teun
& Marcel
Generating QR-codes Carol & Sjors
Testing the website AllContacting a restaurant Carol & Sjors
Filming the promotional video AllWriting a script and preparing for the video Carol & Sjors
Writing press release Carol & Sjors
Presenting weekly updates CarolAnd much more… All
Editing the promotional video All
5. Findings and results
9S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen
• QR-codes are not yet very common and well-known but all smartphones can read them.Main use: Marketing.
QR-codes
• Digital ordering in restaurants is rising but is focused on screens in the restaurant at every table (high investments).
Digital ordering
• Combining QR-codes and a web-based application for ordering provides the restaurant with a low-investment alternative with high potential for the future.
The combination
6. Challenges
10S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen
SecurityLess personal
contact?
Adaptation of QR and
smart phones?To be dealt with:
Size of therestaurant
Integration with cash register
Link with Ideal, Paypal etc.
Updatingtechnical skills
Height of initial investment forthe restaurant
How to use QR-codes
Dealt with:Maintenance portal for the
restaurant
Clear order overview for the waitress
Easy to use on a (touch)
Smartphone
Thank you for your attention!
11S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen
Questions? Suggestions?