Sarah onion resume 2016 current

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Sarah N. Onion453 Union StC: 206-898-3281 San Francisco, CA

PROFESSIONALPROFILE Diverse experience working within the mobile app landscape, connecting game publishers with monetization solutions and advertisers with global user acquisition. Managed a highly profiled portfolio of Bay Area and APAC mobile partners for Fiksu, responsible for developing long-term, profitable partnerships, ultimately focused on client retention. Account Development team lead, ensuring NativeX achieved a significant presence in the Bay Area and throughout Asia, and clients received white-glove service. Eight years online display sales and advertising at Microsoft, working with campaigns in an operational, presentational, and strategic capacity. Expertise in developing strategic advertising solutions across multiple platforms, including digital display, mobile, and game consoles thereby partnering with account teams and clients to develop thoughtful proposals and workable long-term plans. Varied account management and commercial sales experience combined with strong creative and analytical skills. A natural team leader with a proven ability to achieve measurable results and profitable growth.


Mar. 2015 Current Retail Manager - Operations and Sales Lola of North Beach San Francisco, CAOperations: Order and Inventory Management, Sales, Merchandising, Styling

Dec. 2013 - CurrentData Consultant Sandoz Biopharmaceuticals Healthcare Data Analytics and ReportingApr. 2013 Dec. 2013Sales Manager/Strategic Account ManagerFiksuSan Francisco, CA

Hired as Sales Manager responsible for acquiring new clients for long-term partnerships. Identified an opportunity to contribute my strengths in portfolio management and transitioned to manage existing accounts as a Strategic Account Manager. Responsible for upsell, executive reviews, client retention, and overall vision of growing accounts with Fiksu solutions.

Key Achievements

Successfully signed the following accounts to over 6-figure contracts for 2013: MachineZone, Pocket Gems, Scopely. Attained 179% of quota in Aug. and 110% of quota in Sept. 2013.Managed a significant portfolio of primarily West Coast accounts, which include: Shotzoom, Super Hippo, SuperCell, BlueShell Games, TextPlus, Zillow, Disney Mobile, Betable, PlayHaven, and all Channel Partners in Bay Area and APAC, including Aarki, Flurry, SponsorPay, NativeX, SuperSonic Ads, and many others.

Aug. 2012 Apr. 2013Sr. Account Development Manager NativeX (formerly W3i)San Francisco, CA

Managed a highly profiled portfolio of mobile partners mainly in the Bay Area and APAC, with projected annual revenue of approximately $21 million. Responsible for developing long-term and profitable partnerships with accounts that were acquired by Business Development; service levels included forecasting revenue, facilitating regular client meetings, campaign up-sell, and protecting contracted revenue. Prepared presentation materials, including campaign recaps, best practices, and insightful performance observations with compelling stories to validate broadened spend.

Key Achievements

Successfully negotiated 2013 Strategic Partnership Agreements for both GREE International and DeNA/ngmoco; contract values exceeding $3M each.Managed the entire portfolio of San Francisco accounts, which included accounts such as Zynga, Kabam, SuperCell, TinyCo, Pocket Gems, GREE, DeNA/ngmoco, Blue Shell Games, Fetch Media, iWin, Gaia and all offer networks such as Flurry, Appia, RadiumOne, SuperSonic Ads, and TrialPay.Developed service level guidelines for the Account Development team, including multi-tiered service levels from white-glove service for large strategic partners continuing through to accounts identified as self-service.

Oct. 2004 July 2012Sr. Account Manager MicrosoftSan Francisco, CA

Managed a portfolio of Brand and ROI-focused accounts in the Southwest and San Francisco Regions, generating yearly revenue of approximately $12 million. Responsible for facilitating regular client and account team meetings, campaign up-sell, and protecting contracted revenue. Developed advertising strategies using detailed quantitative metrics as well as client objectives in order to maximize brand reach and ROI for each client. Prepared/presented RFPs as well as presentation materials for client meetings, including campaign recaps, best practices and insightful performance observations. Developed compelling stories to validate spend and broaden advertiser reach while protecting the overall health of the Microsoft Advertising Network (MMN).

Key Achievements

Significantly influenced driving nearly 40% of FY08 and FY09 yearly revenue as part of Direct Response, resulting in $8.3 million and $4.2 million, respectively. Strategically managed the highest spending advertiser in the Direct Response Program for over 3 years, including transition to the MMN. Precisely monitored and optimized multiple CPA, CPM, CPC, and CPI campaigns in order to realize highest possible scale and yield for the client.

Jun. 2000 Oct. 2004National Account ManagerDMX MUSICSeattle, WA

An international company focused on delivering music and multi-media branding solutions to commercial retail stores, restaurants, and professional offices. Managed and served as primary point person for account portfolio of 110 accounts, including several Fortune 500 companies, approximately $200M of total contract value and 20,000 field locations.

TECHNICAL EXPERIENCE / TRAINING Microsoft Excellence Training; Miller-Heiman Sales and Account Management Training; John Barrows Sales Training.Fully proficient in all MS Office Applications (excellent Excel skills) and Salesforce. General knowledge of Flash, Javascript, DHTML, and Third Party reporting and ad-serving such as Atlas, DoubleClick, Eyeblaster, PointRoll, etc.


1999-2003 University of Washington Foster School of BusinessB.A. in Business Administration Marketing; Deans List 1998 - 1999 University of Nevada, Las Vegas


2005-2012 Microsoft Winner of FY07:H1 Above & Beyond award for presenting and successfully contracting an annual deal in excess of $10M for a high-profile advertiser.Recognized Subject Matter Expert; multiple V-team participant and trainer; former Account Manager mentorLead point for onboarding 3 new teammates to US Sales during 2008. Preparation and training criteria followed during each 6-month+ onboarding assignment.

2002-03 DMX MUSIC Five-time monthly recipient of Customer First Award; One-time monthly recipient of Top Performer Award; 2002 Employee of the Year Nominee North Campus