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Lakeside Title Sales Meeting

Thursday, June 9th, 2011

April- May- June Events

Mardi Gras & Spring Fling

SMAR 1st Annual Golf Tournament

CCAR Awards Dinner

April 2011

ReMax Bull Pen PartyCE- Reverse Mortgage

Jay Rosenthal

BRAC- Raj Kujdakar

SMAR ConventionBest Booth

Black Eyed SusanReMax Agent- Mary W.

Wagner

Rock Your Socks Off

Carroll County Million Dollar Happy Hour

AACAR Realtor ConventionBest Booth

ALTA Business Strategies Conference

CCAR Blood DriveBreakfast of Champions

Columbia Foundation Spring

Carroll County Land Lords Association- Facebook 101

Taste of Carroll

HBAM MAX Awards

HBAM Bull Pen Party

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June 2011 Meeting Topics

Lakeside Title CompanyThe Numbers

Lakeside Title CompanyStrategic Partner Shares

May-11Riley & Associates

TTL Buyer Deals   8TTL LTC- Buyer 6TTL LTC- Seller 2LTC Share- Buyer   47%Competition Deals Share Griest Himes Schaumann Ferro 1 12.5%Lakeside Title 6 75%Marvel Title 1 12.5%

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GREAT JOB CHRISTINE!!GREAT JOB CHRISTINE!!

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Lakeside Title CompanyMonthly Pacing

Deals in the Door

April- 172May- 243

Lakeside Title Company2nd Quarter 2011 Goals

  2010

April 317

May 295

June 316

928

+10% Goal for 2nd Quarter 2011- 947 deals

Winning isn't everything, but wanting to win is!Vince Lombardi

Winning isn't everything, but wanting to win is!Vince Lombardi

State of the Market

What are you hear and seeing?

What are your agents and lenders saying?

How to garner more business and reach your personal goals…

Get out to see your clients and meet your future clients!

Here are some things you can do to help your business…

•Present the Listing Agent Addendum- share the benefits it provides them and their client.•When a deal comes in immediately contact the Listing Agent, the Buyer Agent And Lender. Use that opportunity sell yourself and Lakeside Title. Following up goes a LONG WAY!• Use the New Agent/Lender packages with new prospects and current clients. People forget! Remind them of all the great services Lakeside Title Co. offer.     • Follow up on your Quote Tool leads.•Sales one sheets are tools- they won’t generate deals but the do provide you talking points and conversation starters. Don’t just email them out.. people are never going to read. Have the conversation and then send it or have as a leave behind. • We can’t get away from Short Sales but we can use them to our advantage. Follow up on leads generated by short sales transactions.

•Get to know your clients, what are their hot buttons, hobbies, etc.. - Are they techy? Share with them an articles on new cool

devices. - Are they new to social media? Offer up time to help them or

schedule with JMM.

Find ways to develop a relationships and commonality with you clients and prospects.

Separate yourself from the competition and think outside of the box!

June/July/AugustPlan your ice cream office deliveries or Ice Cream Socials

with JMM!

Failure is not fatal, but failure to change might be. John Wooden

Failure is not fatal, but failure to change might be. John Wooden

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Lakeside TitleWeb, mobile, email marketing

& social media update

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LTC Website, Email Marketing & Social Media Update

Yvonne video recorded at ALTA and integrating video in client correspondenceLTC Web site changes are being finalized. we should be going live the week of June 13th. Tweaking content, etc.. Changes include: Main page design change, adding Facebook feed, Commercial Real Estate, Short Sales, Education Feature and News. Next step Mobile website to include quote. Integrating Q.R. Code in Lakeside’s marketing pieces:Definition: A QR code is a abbreviation for Quick Response code. It is a matrix barcode that is readable by dedicated QR bar code readers on cameras and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL or other

Next Step…Mobile website to include Quote ToolImplementing a Builder app for Facebook for our builders

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574 followers on Facebook- We have added 47 fans since April.

Please continue to share with us articles you want your clients and prospects to see

This month’s Contest: Like/Share or Comment. Win a $25 Gas Card.

42 followers on Twitter and growing .

All Facebook updates will also be updated on Twitter

Ask your agents and lenders if they need any help with their Social Media.

Set up meetings for JMM to help them with their Facebook pages, MailChimp email marketing campaigns

and Twitter.

WHOSE DEAL IS IT ANYWAY? PIPELINE PROTOCOLS – June 2010

Purchase1.Buyer’s choice controls which pipeline (i.e. relative, family friend, etc.)2.Builder – Lakeside builder relationship controls which pipeline processes the deal3.Buyer’s agent – an agent that you typically work with or have worked to land4.Lender – when there is no other relationship between the settlement officers and the agents or the parties and your lender directs the business.5.Listing agent – when the listing agent addendum is used or when a listing agent that you typically work with helps direct the business to you.

Refinance 1.Borrower’s choice controls 2.Repeat – goes back to the settlement officer who handled the last refinance or purchase3.Lender

With Growth there is change… We want you to share your ideas!

S.W.O.T.

P.I.G.S.

Thank You!