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Online Marketing Strategy

Iphone Refurbishers

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Name Steve Jobs Neil Patrick

Personal- Age- Gender- Education

-23-Male-High School +

-38-Male-Post Secondary

Family- Spouse- Children- Relatives

Single MarriedChildren (2)Hates Relatives

Work- Job- Income- Why

Low Entry31,000-60,000Single and has extra income while not being too rich

Middle or Upper55,000-80,000Has children, needs phone but something cheaper

Live- Where- How long- Why there

Local Calgary5 YearsPlace of business

Local Calgary10+ YearsPlace of business

Personas – B2C

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Month:  September - January

Sales:  $10,000 weekly  Number closed  Aiming for at least 33 a week  Average sale $  300  Total revenue $  10,000 a Week  Conversion rate (sale/prospects)  (33/200)  20%Prospects:  150-200  Total prospects needed  At least 150  Number of prospects  150-200  Conversion rate (prospects/visits)  (200/500) 40%Visitors:  500  Total visitors needed  500  From search engine optimization  300  From paid ads  50  From social media  100  From networking  5  From traditional advertising  45  Conversion rate (visits/impressions)  (500/10,000) 5%Impressions:  10,000  Total impressions needed  5000  From search engine optimization  4000  From paid ads  500  From social media  250  From networking  200  From traditional advertising  50

Targets

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Hub & Spoke Model

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Marketing CalendarMarketing Idea Daily Weekly Monthly Quarterly Semi Annual AnnualPost to blog             1Send out tweets    2        Engage with other on Twitter  5          Facebook updates    1        0LinkedIn updates            0LinkedIn group discussions            0LinkedIn Answers            0Video on YouTube        1    Pin to Pinterest            0Photos on Flickr            0Slides on Slideshare            0Comment on blogs            5Publish eNewletter            0Market an event         1    Market a community event            0Add SEO keywords        2    Manage AdWords Campaign        1    Attend networking functions            0Write reviews on Google Places            0Write reviews on other sites            0Review Google Analytics  3        Review KPIs            0Publish a press release        1    Host a workshop            0Host a conference            0Sponsor an event            1Update online citations      2      Give away Xmas gifts            0

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Marketing Budget

Marketing Idea Daily Weekly Monthly QuarterlySemi

Annual Annual

 Google Adwords        $250    

 Youtube        $100    

 Events            $500-1000