Saffire events mobile marketing presentation webinar

WHY MOBILE MARKETINGIS NO LONGER OPTIONAL

Kendra Wright

Software for Events. Your Event. Online.

www.saffireevents.com

2/27/2012 © 2012 – Saffire Events

AGENDA

1. Why mobile is a “must have” for any event; opportunities and best strategies

2. The great debate: App vs. mobile3. Getting people to engage with you

on mobile4. Tools you can use to enhance your

mobile presence (many of them mobile tools!)



2/27/2012 © 2012 – Saffire Events

PRESENTERSKendra WrightPresident

Cassie RobertsManager, Sales & Partnership

Experience:• Received BS Public

Relations, & Masters Sport Management, The University of Texas

• Born in Central City, NE

• United States Olympic Committee

• Rodeo Austin

Experience:• Began building websites

in 1995 for Fortune 1000 company

• Started her own company in 1998

• Works with clients like KEEN Footwear, Nike, Jeep, Chrysler, Dodge, Intel & more



2/27/2012 © 2012 – Saffire Events

SAFFIRE EVENTS



2/27/2012 © 2012 – Saffire Events

SAFFIRE EVENTS

Our software gives you a platform to: • Market your event online better–With integrated desktop, mobile and

tablet sites

• Manage your web content easier• Increase revenue from online sales• Increase value from the people

important to your event



2/27/2012 © 2012 – Saffire Events

A LITTLE HISTORY

• Let’s all think about where we were in 1994.

• I was at a high tech company building websites within about 6 months after the Internet became “mainstream.”



2/27/2012 © 2012 – Saffire Events

OUR COMPUTERS



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ANYONE REMEMBER THIS?



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HOW ABOUT THIS?



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HERE’S A GOOD ONE.



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THIS WAS SLOW!



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SOUND FAMILIAR?



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NOT JUST FOR CALLS ANYMORE!



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“ON THE SPOT” CONNECTIONS

Do “it” as soon as you think about “it!”

Source: www.onlinemarketing-trendscom



2/27/2012 © 2012 – Saffire Events

AGENDA

1. Why mobile is a “must have” for any event; opportunities and best strategies


on mobile4. Tools you can use to enhance your

mobile presence (many of them mobile tools!)



2/27/2012 © 2012 – Saffire Events

COMPUTING SPEEDS

1995 Desktop 2011 Desktop 2011 Mobile0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

56,000

10,000,000

1,000,000

Speed (bps)

Speed

4G



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CRAZY STATISTIC

Source: Morgan Stanley Research



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THE IMPORTANCE OF MOBILE



2/27/2012 © 2012 – Saffire Events

MOBILE SEARCH UP 400% IN 2011

Your customers are already viewing your site from mobile(ready or not!)

Source: Google/IPSOS Reid 2011



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SALES ARE GROWING FAST!



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ANOTHER REASON TO SELL ONLINE



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ECOMMERCE= INSURANCE POLICY

Plus incremental revenue and 80% redemption



2/27/2012 © 2012 – Saffire Events

WHAT ARE THE PRIORITIES?

• Your website, including SEO, My Account & content management system!

• Getting them there!– Social networking– Email

• Mobile– Mobile site– Tablet site– Apps



2/27/2012 © 2012 – Saffire Events

HOW GOOD SHOULD MY SITE BE?

User expectations are set by their aggregated experience

from around the web.

Kendra’s Law: Your customers are going to

a lot of other websites besides yours!



2/27/2012 © 2012 – Saffire Events

HOW TO MEASURE YOUR SITE

Fair A Fair B Sports Site Activity Site Retail Site YOUR FAIR0

1

2

3

4

5

6

7

8

9

10

Series1

?

Software for Rodeoswww.saffireevents.com

Copyright 2011 – Saffire Events

WEBSITES ARE STILL IMPORTANT



2/27/2012 © 2012 – Saffire Events

EMAIL IS STILL IMPORTANT



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TABLETS ARE ALSO IMPORTANT



2/27/2012 © 2012 – Saffire Events

… & GROWING ENORMOUSLY

40% access product reviews from tablets

US TABLET USAGE, 2010-2014



2/27/2012 © 2012 – Saffire Events

TABLETS – NO FLASH



2/27/2012 © 2012 – Saffire Events

MOBILE – NO FLASH & SMALL



2/27/2012 © 2012 – Saffire Events

AGENDA

1. The “Why” and “How” of mobile; the opportunities and best strategies

2. The great debate: App vs. mobile3. Getting people to engage with you on

mobile4. Tools you can use while you’re mobile

to enhance your mobile presence



2/27/2012 © 2012 – Saffire Events

APP OR MOBILE SITE?

Android48%

Apple iPhone29%

BlackBerry17%

Microsoft5%

Smart Phone Users

Source: Comscore, Nov. 11



2/27/2012 © 2012 – Saffire Events

APP OR MOBILE SITE?

http://www.onlinemarketing-trends.com/2011/04/mobile-commerce-take-off-infographic.html



2/27/2012 © 2012 – Saffire Events

AGENDA


2. The great debate: App vs. mobile3. Getting people to engage with

you on mobile4. Tools you can use while you’re

mobile to enhance your mobile presence



2/27/2012 © 2012 – Saffire Events

CREATING A MOBILE SITE

• If you love your “guy” and content management system, use them!

• Make sure you have a single source of data

• Differences are size, speed and technology

• User experience IS your brand• Users are “information snackers,” often

as a secondary activity



2/27/2012 © 2012 – Saffire Events

MOBILE USER EXPERIENCE

• Make it quick! People won’t “figure it out.”– No splash screens– Screens are smaller; our fingers aren’t– Be ruthless about navigation; use progressive

disclosure– Straightforward, not “clever” categories and

links– Ultra-short is the new short for copy

(think Twitter!)



2/27/2012 © 2012 – Saffire Events

GETTING PEOPLE TO ENGAGE

• Just like on the desktop, it’s a web. – Your desktop site, mobile site and blog• People have to remember to come to these

(or see ad)

– Facebook, Twitter, Email, your app• Use short, frequent posts to remind them to

go to your mobile site!



2/27/2012 © 2012 – Saffire Events

WHAT THE HECK IS THIS?



2/27/2012 © 2012 – Saffire Events

CONNECT PRINT WITH MOBILE

Source: Google/IPSOS Reid 2011



2/27/2012 © 2012 – Saffire Events

HOW TO USE QR CODES• Use for general and

more purposeful engagement– Track performance

with Google Analytics – FREE and EASY to

implement, e.g., http://www.qrstuff.com/

http://www.qrstuff.com/

http://www.qrstuff.com/



2/27/2012 © 2012 – Saffire Events

AGENDA



on mobile4. Tools you can use while you’re

mobile to enhance your mobile presence



2/27/2012 © 2012 – Saffire Events

MOBILE TOOLS

• Blog - Wordpress• Facebook• Twitter• Flickr• YouTube• Pinterest



2/27/2012 © 2012 – Saffire Events

WORDPRESS UPDATES

• Set it up on your computer• “Skin” it to match your website• Download Wordpress app• Easily share photos and news via

mobile• Can be longer– Link Facebook and Twitter to it



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WORDPRESS



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FACEBOOK



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TWITTER



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FLICKR (PHOTO SHARING)



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YOUTUBE



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PINTEREST



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PINTEREST



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LOCATION-BASED MARKETING



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LOCATION-BASED MARKETING



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BE EFFICIENT WITH HOOTSUITE



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STATISTICS FOR CONTEXT

• 800M Facebook users (as of Dec ‘11)– 36M “likes” for Coca-Cola #1 brand

• 100M+ Twitter users– 18M followers of Lady Gaga - #1

• 131M viewed YouTube in Nov ‘11 alone– 48M Volkswagen “The Force” on YouTube– Rebecca Black’s “Friday” - #1

• 62M Google+ (but early adopter advantage)• 15M Foursquare (but great demo for fairs!)



2/27/2012 © 2012 – Saffire Events

SPECIFIC IDEAS

• Make people feel like insiders– First to know– Behind the scenes–Make it easy to share– Consider funny – tweets from mascot, etc.

• Ask questions that get people to talk about themselves in relation to your event



2/27/2012 © 2012 – Saffire Events

SPECIFIC IDEAS

• Show live tweets on concert side screens• Have a contest for front row concert seats– Text, tweet or post on FB page NOW = publicity

• Do giveaways with charitable tie-in• Give people lots of ways to share event

photos and video – viral and more photos!• Take pictures of crowd at concerts, post

them and encourage them to tag themselves



2/27/2012 © 2012 – Saffire Events

SPECIFIC IDEAS

• Have a vote or quiz– Answer on mobile site, text, app, QR code, etc.

• Judiciously promote big sponsors for retweet

• Same with vendors and entertainers• Allow groups to get $ for their orgs for

advance sales; host trip for winners• Post thanks to people/groups; they’ll repost



2/27/2012 © 2012 – Saffire Events

FREE MARKETING–FAIRS EVERYWHERE



2/27/2012 © 2012 – Saffire Events

ARE YOU A SAFFIRE EVENT?

What are you waiting

for?



2/27/2012 © 2012 – Saffire Events

AWESOME SPAM STATISTIC

Spam (in billions)0

50

100

150

200

250

300

350

400379

124

Aug-10Nov-11

Harvard Business Review1/4/12



2/27/2012 © 2012 – Saffire Events

HANDY “CLOUD” APP - DROPBOX



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REASSURING SOCIAL MEDIA STAT



2/27/2012 © 2012 – Saffire Events

GREAT IPHONE APP - SHOPPER