Saa s sales strategies

S a a S S a l e s S t r a t e g i e s

Friday, September 27, 13

Keep Your Trial Short14 Days

1/10

Close.io -‐ SaaS Sales Strategies Webinar


Automate Emails4-‐6 emails during trial

2/10



Automate Emails4-‐6 emails during trial

-‐ Semi-‐Personal: [email protected] , Sent via iPhone -‐ Drip / Lifecycle Tools: Customer.io , Hubspot.com , etc. -‐ Events Driven: Signup, AcGvity, Trial End, etc. -‐ Call to ac>on oriented: Schedule a call , Reply to this, etc.

2/10



mailto:[email protected]


Call EveryoneWithin 5mins of signup

3/10



Call EveryoneWithin 5mins of signup

-‐ Ac>vate: Call quickly , Answer QuesGons, Give DirecGon -‐ Qualify: Ask QuesGons, Lead Quality, Create Pipeline-‐ Discover: How did they hear about you, Problems, Needs-‐ Close: Manage ObjecGons , Guide buyer to upgrade

3/10



Demo Quickly15mins or less

4/10



Demo Quickly15mins or less

-‐ Qualify first: Can/Should they buy , is it worth the Gme-‐ Benefits vs. Features: Focus on what’s relevant-‐ Sales vs. Training: Demo value vs. teaching funcGonality

4/10



Follow Up Relentlessly UnGl you get a result (yes/no)

5/10



Set Your Prices HighValue Based Pricing ($3k+ CLTV)

6/10



Get the CashSell pre-‐paid annual deals

7/10



Discount LightlyOnly for annual pre-‐paid customers

8/10



Never Close a Bad DealChurn is going to kill your company

9/10



Q & [email protected]

10/10





S a a S S a l e s S t r a t e g i e s


Business

Saa s sales strategies