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Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries. For years of service, it has built an image of a loyal partner, a trustworthy source of information, and a specialist in its sphere. This has been achieved by very precise problem recognition and problem definition, appropriate research design, exact choice of research methods, state-of-the-art primary and secondary data collection, quantitative and qualitative research expertise, thorough and accurate analysis, and effective implementation.
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Barykovsky lane 4, building 2, office 201
Moscow, 119034
Phone number: +7 495 988 96 06
e-mail: [email protected] www.indexbox.ru
Demo-Version
Russia: Potatoes
Market
Analysis and Forecast to 2017
June 2012
Marketing Research
Page 2 from 35 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Potatoes Market. June 2012 (Demo-version)
Brief Overview
The report on the Russian potatoes market contains:
Analysis and forecast of market dynamics;
Structure of consumption by region;
Analysis of domestic production, market shares of the main market players;
Analysis of exports and imports;
Analysis of factors, influencing the development of the market;
Analysis of sales and consumer preferences;
Assessment and forecast of market development.
Methodology:
Expert interviews with top managers of the largest players on the market;
Analysis of information, received from the main market participants;
An analysis of statistical information:
o Federal Service of State Statistics (Rosstat);
o The Federal Customs Service (FTS);
o The Ministry of Economic Development;
o The Federal Tax Service;
o Industry associations.
The report will allow you to:
1. Identify key indicators of the market, build your own business forecasts, based on
market data;
2. Evaluate the growth potential and threats in the market.
Key figures presented in the report on the Russian potatoes market:
Volumes of production, exports and imports;
Indicators of market development;
Consumption indicators.
The report contains 120 pages, 58 Tables, and 87 Figures.
Page 3 from 35 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Potatoes Market. June 2012 (Demo-version)
The report contains the consensus market forecast based on the average value of the
forecasts of market participants. As market experts are considered: manufacturers,
importers, wholesale distributors, high-volume consumers, professional associations and
unions, and trade publications. The experts, participating in the survey, are provided with
special conditions on the purchase of the reports.
Page 4 from 35 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Potatoes Market. June 2012 (Demo-version)
Why People Choose Us
• We have been professionals in marketing research for over 9 years, and have
completed over 1000 industry studies which are updated on a regular basis.
• We collect data via expert interviews with market participants. Industry experts
verify all secondary information used in the report.
• We have an extensive database of economic information in almost every sector of
the economy. Cross-analysis of related industries enables our clients to get a
complete picture of the market of interest.
• Our own research methodology guarantees the consistently high quality of our work.
• We offer unique and individualized customer service:
o Personal account on the website with a personal manager;
o Monitoring of the status of your order online;
o Pre-sale specialist advice and answers to post-purchase questions.
• We offer special conditions for the actualization of our research reports. If interested,
find out about these conditions from our specialists now!
Page 5 from 35 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Potatoes Market. June 2012 (Demo-version)
Research Design
The purpose of the study is to analyze the state of the Russian potatoes market and build a
forecast of the industry in the medium term.
Geography of the research: Russia
Methodology
1. Analysis of secondary market data:
Secondary data refers to data from the Internet (industry portals, competitors’ sites,
shopping sites, articles and reviews, reference materials), specialized publications, state and
private media companies, marketing agencies, commercial databases, “IndexBox
Marketing” own research.
2. Analysis of Materials from Market Participants (price lists, brochures, etc.):
Data collection from market participants is needed to analyze the specifics of the market
and the parties involved in it, their pricing and assortment policy. Data on market
participants is gathered during the analysis of secondary information, and also by sending
requests for price lists and other presentation materials.
3. Expert Interviews with Market Participants
The analysis of secondary information is completed by expert interviews with
representatives of market participant companies – manufacturers and trading companies.
Our approach to the estimation
The consensus market forecast is the average value of the forecasts of market participants
(experts).
Experts
As market experts are considered: manufacturers, importers, wholesale distributors, high-
volume consumers, professional associations and unions, and trade publications. Expert
opinions are collected during telephone interviews conducted by IndexBox on a regular
basis (the standard is every six months, but can be more often, based on a special request
or under conditions of high volatility in the market). IndexBox has created an extensive
database of experts within key industries. The experts, participating in the survey, are
provided with special conditions on the purchase of the reports.
Page 6 from 35 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Potatoes Market. June 2012 (Demo-version)
Accuracy of forecasts
The accuracy of forecasts is verified by experts in the given industry, based on the historical
period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to
create the overall average forecast
Indicators
1. Consumption: Consumption is the main index estimated by our experts and features
the dynamics of consumption in real terms in the short to medium term. Experts give
an estimate of the potential volume of consumption in accordance with their
expectations and production plans (for manufacturers).
2. Internal production: It is based on the projected volume of consumption and production
capacity in any given industry, assessing, of course, and factoring in the dynamics of
domestic production.
3. Imports and Exports: Takes into account the retrospective dynamics of export-import
operations, strengths and weaknesses of the domestic production, changes in
legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of
a product, an assessment of the dynamics of imports and exports.
Page 7 from 35 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Potatoes Market. June 2012 (Demo-version)
Table of Contents 1. Executive summary
2. Research design
3. Classification of potatoes
4. Macroeconomic situation in Russia and its influence on the state of the
agricultural industry
5. Characteristics of the Russian potatoes market
5.1. Volume and dynamics of the Russian potatoes market in 2009-2011. Forecast for
2012-2016
6. Characteristics of production of potatoes in Russia
6.1. Volume and dynamics of the production of potatoes
6.2. Harvest of potatoes
6.3. Sown areas of potatoes
7. Characteristics of the manufacturers of potatoes in Russia
7.1. Central Federal District
7.2. Northwestern Federal District
7.3. Southern Federal District
7.4. Volga Federal District
7.5. Ural Federal District
7.6. Siberian Federal District
7.7. Far Eastern Federal District
8. Volume of the gross harvest of potatoes by regions of the Russian Federation
8.1. Structure of the gross harvest of potatoes by regions of the Russian Federation
8.1.1. Central Federal District
8.1.2. Northwestern Federal District
8.1.3. Southern Federal District
8.1.4. Volga Federal District
8.1.5. Ural Federal District
8.1.6. Siberian Federal District
8.1.7. Far Eastern Federal District
9. Characteristics of the prices of potatoes
9.1. Average manufacturers’ prices of potatoes
9.2. Average consumers’ prices of potatoes
10. Characteristics of the imports of potatoes to the Russian market
10.1. Volume and dynamics of the imports of potatoes
10.2. Manufacturing countries, leading suppliers of the imports of potatoes to the
territory of the Russian Federation
10.3. Foreign companies, manufacturers of the potatoes, imported to the Russian
Federation
10.4. Russian companies, recipients of the imports of potatoes
10.5. Structure of the imports of potatoes by regions of the Russian Federation
11. Characteristics of the Russian exports of potatoes
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Market Research Russia: Potatoes Market. June 2012 (Demo-version)
11.1. Volume and dynamics of the Russian exports of potatoes
11.2. Recipient countries of the Russian exports of potatoes
11.3. Manufacturing companies, supplying potatoes for exports
11.4. Sending regions of the Russian exports of potatoes
12. Retail market of potatoes
12.1. Distribution of potatoes by formats of retail trade
12.2. Role of packaging on the fresh vegetables market
13. Factors, influencing the development of the potatoes market
13.1. Development of the agricultural industry
13.2. Level of income of the population
13.3. Maintenance of personal farms
13.4. Maintenance of village (rural) farms
13.5. Creation of industry organizations
14. Characteristics of the consumption of potatoes
14.1. Volume and dynamics of the consumption of potatoes in 2009-2011. Forecast for
2012-2017
14.2. Volume and structure of the consumption of potatoes by Federal Districts of the
Russian Federation
15. Forecast for development of the potatoes market in 2012-2017
15.1. Evaluation of the potential volume of supply on the potatoes market in 2012-
2017
15.2. Evaluation of the development of the potatoes market after Russia’s accession to
the WTO
Page 9 from 35 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Potatoes Market. June 2012 (Demo-version)
List of Tables
Table 1. Dynamics of the potatoes market in Russia in 2009-2017
Table 2. Production of potatoes in Russia in 2004-2011
Table 3. Harvest of potatoes by Federal Districts of the Russian Federation in 2004-2011, in
tons/hectare
Table 4. Sown area of potatoes by Federal Districts of the Russian Federation in 2004-2011,
in thousands of hectares
Table 5. The largest manufacturers of potatoes in the Central Federal District (average for
2001-2011)
Table 6. The largest manufacturers of potatoes in the Northwestern Federal District
(average for 2001-2011)
Table 7. The largest manufacturers of potatoes in the Volga Federal District (average for
2001-2011)
Table 8. The largest manufacturers of potatoes in the Ural Federal District (average for
2001-2011)
Table 9. The largest manufacturers of potatoes in Southern Federal District (average for
2001-2011)
Table 10. The largest manufacturers of potatoes in the Far Eastern Federal District (average
for 2001-2011)
Table 11. Gross harvest of potatoes by Federal Districts of the Russian Federation in 2009-
2011, in thousands of tons
Table 12. Gross harvest of potatoes by region in the Central Federal District in 2009-2011,
in thousands of tons
Table 13. Gross harvest of potatoes by region in the Northwestern Federal District in 2009-
2011, in thousands of tons
Table 14. Gross harvest of potatoes by region in the Southern Federal District in 2009-2011,
in thousands of tons
Table 15. Gross harvest of potatoes by region in the Volga Federal District in 2009-2011, in
thousands of tons
Table 16. Gross harvest of potatoes by region in the Ural Federal District in 2009-2011, in
thousands of tons
Table 17. Gross harvest of potatoes by region in the Siberian Federal District in 2009-2011,
in thousands of tons
Table 18. Gross harvest of potatoes by region in the Far Eastern Federal District in 2009-
2011, in thousands of tons
Table 19. Average manufacturers' prices of potatoes in the Russian Federation in January
2007 - June 2012
Table 20. Average consumers’ prices of potatoes in the Russian Federation in January 2007
- June 2012
Table 21. Volume of the imports of potatoes by manufacturing countries in 2011, in tons
Table 22. Volume of the imports of potatoes by manufacturing countries in 2011, in
thousands of USD
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Market Research Russia: Potatoes Market. June 2012 (Demo-version)
Table 23. Volume of the imports of potatoes by manufacturing countries in January-June
2012, in tons
Table 24. Volume of the imports of potatoes by manufacturing countries in January-June
2012, in thousands of USD
Table 25. Volume of the imports of potatoes by manufacturing companies in 2011, in tons
Table 26. Volume of the imports of potatoes by manufacturing companies in 2011, in USD
Table 27. Volume of the imports of potatoes by manufacturing companies in January-June
2012, in tons
Table 28. Volume of the imports of potatoes by manufacturing companies in January-June
2012, in USD
Table 29. Volume of the imports of potatoes by importing companies in 2011, in tons
Table 30. Volume of the imports of potatoes by importing companies in 2011, in thousands
of USD
Table 31. Volume of the imports of potatoes by importing companies in January-June 2012,
in thousands of tons
Table 32. Volume of the imports of potatoes by importing companies in January-September
2011, in millions of USD
Table 33. Volume of the imports of potatoes by recipient regions in 2011, in tons
Table 34. Volume of the imports of potatoes by recipient regions in 2011, in thousands of
USD.
Table 35. Volume of the imports of potatoes by recipient regions in January-June 2012, in
tons
Table 36. Volume of the imports of potatoes by recipient regions in January-June 2012, in
thousands of USD.
Table 37. Volume of the Russian exports of potatoes by recipient countries in 2011, in tons
Table 38. Volume of the Russian exports of potatoes by recipient countries in 2011, in
thousands of USD
Table 39. Volume of the Russian exports of potatoes by recipient countries in January-June
2012, in tons
Table 40. Volume of the Russian exports of potatoes by recipient countries in January-June
2012, in thousands of USD
Table 41. Volume of the Russian exports of potatoes by manufacturing companies in 2011,
in tons
Table 42. Volume of the Russian exports of potatoes by manufacturing companies in 2011,
in thousands of USD
Table 43. Volume of the Russian exports of potatoes by manufacturing companies in
January-June 2012, in tons
Table 44. Volume of the Russian exports of potatoes by manufacturing companies in
January-June 2012, in thousands of USD
Table 45. Volume of the Russian exports of potatoes by sending regions in 2011, in tons
Table 46. Volume of the Russian exports of potatoes by sending regions in 2011 thousands
of U.S. dollars
Table 47. Volume of the Russian exports of potatoes by region of origin in January-June
2012, in tons
Page 11 from 35 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Potatoes Market. June 2012 (Demo-version)
Table 48. Volume of the Russian exports of potatoes by region of origin in January-June
2012, in thousands of USD
Table 49. Ranking of retail chains by turnover in 2011, in millions of USD
Table 50. Average check in retail outlets of various formats in 2011
Table 51. Real incomes of the population in 2000-2011, in %, to the previous year
Table 52. Dynamics of the resources of households (per 100 people) in the Russian
Federation in 2000-2011, in thousands of RUR
Table 53. Differentiation of income in 2005-2011
Table 54. Deviation of income by Federal Districts of the Russian Federation from the
average in Russia in 2004-2011
Table 55. Target indicators of the program "Development of (rural) farms and other small-
scale farming in agriculture, 2009-2011"
Table 56. Consumption of potatoes by Federal Districts of the Russian Federation, in
kilograms per capita in 2004-2011
Table 57. Consumption of potatoes by Federal Districts of the Russian Federation in 2011, in
thousands of tons
Table 58. Forecasted growth rates of the potatoes market in 2009-20017F
Page 12 from 35 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Potatoes Market. June 2012 (Demo-version)
List of Figures
Fig. 1. Volume of supply on the potatoes market in Russia in 2009-2017, in millions of tons
Fig. 2. Structure of the potatoes market by origin in 2009-2011
Fig. 3. Volume of the potatoes market in Russia in 2009-2017, in billions of RUR
Fig. 4. Gross harvest of potatoes in Russia in 2004-2011
Fig. 5. Dynamics of production of potatoes in Russia in 2004-2011, in billions of RUR
Fig. 6. Harvest of potatoes in Russia in 2004-2011, in tons/hectare of harvested area
Fig. 7. Comparison among the harvest potatoes by Federal Districts of the Russian
Federation in 2011
Fig. 8. Dynamics of sown areas of potatoes in 2004-2011, in thousands of hectares
Fig. 9. Structue of sown areas of potatoes by Federal Districts of the Russian Federation in
2011
Fig. 10. Structure of sown areas of potatoes by Federal Districts of the Russian Federation in
2004-2011
Fig. 11. Structure of gross harvest of potatoes by farm in 2000-2011 in the Russian
Federation
Fig. 12. Structure of gross harvest of potatoes by farm in 2011 in the Central Federal
District
Fig. 13. Structure of gross harvest of potatoes by farm in 2011 in the Northwestern Federal
District
Fig. 14. Structure of gross harvest of potatoes by farm in 2011 in the Southern Federal
District
Fig. 15. Structure of gross harvest of potatoes by farm in 2011 in the Volga Federal District
Fig. 16. Structure of gross harvest of potatoes by farm in 2011 in Ural Federal District
Fig. 17. Structure of gross harvest of potatoes by farm in 2011 in Siberian Federal District
Fig. 18. Structure of gross harvest of potatoes by farm in 2011 in the Far Eastern Federal
District
Fig. 19. Structure of gross harvest of potatoes by Federal Districts of the Russian Federation
in 2011
Fig. 20. Structure of gross harvest of potatoes by Federal Districts of the Russian Federation
in 2004-2011
Fig. 21. Dynamics of gross harvest of potatoes in the Central Federal District in 2000-2011,
in thousands of tons
Fig. 22. Structure of gross harvest of potatoes in the Central Federal District in 2011
Fig. 23. Dynamics of gross harvest of potatoes in the Northwestern Federal District in 2000-
2011, in thousands of tons
Fig. 24. Structure of gross harvest potatoes in the Northwestern Federal District in 2011
Fig. 25. Dynamics of gross harvest of potatoes in the Southern Federal District in 2000-
2011, in thousands of tons
Fig. 26. Structure of gross harvest of potatoes in the Southern Federal District in 2011
Fig. 27. Dynamics of gross harvest of potatoes in the Volga Federal District in 2000-2011, in
thousands of tons
Fig. 28. Structure of gross harvest of potatoes in the Volga Federal District in 2011
Page 13 from 35 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Potatoes Market. June 2012 (Demo-version)
Fig. 29. Dynamics of gross harvest of potatoes in the Ural Federal District in 2000-2011, in
thousands of tons
Fig. 30. Structure of gross harvest of potatoes in the Ural Federal District in 2011
Fig. 31. Dynamics of gross harvest of potatoes in the Siberian Federal District in 2000-2011,
in thousands of tons
Fig. 32. Structure of gross harvest of potatoes in the Siberian Federal District in 2011
Fig. 33. Dynamics of gross harvest of potatoes in the Far Eastern Federal District in 2000-
2011, in thousands of tons
Fig. 34. Structure of gross harvest of potatoes in the Far Eastern Federal District in 2011
Fig. 35. Index of manufacturers’ prices of potatoes in the Russian Federation in 2011
Fig. 36. Index of manufacturers’ prices of potatoes in the Russian Federation in January -
June 2011
Fig. 37. Average manufacturers' prices of potatoes in the Russian Federation in January
2009 - June 2011, in %, compared to the corresponding period of the previous year
Fig. 38. Comparison of the average manufacturers’ prices of potatoes by Federal Districts of
the Russian Federation in June 2011
Fig. 39. Dynamics of the average consumer prices of potatoes in 2008, in RUR/kg
Fig. 40. Dynamics of the average consumer prices of potatoes in 2009, in RUR/kg
Fig. 41. Dynamics of the average consumer prices of potatoes in 2010, in RUR/kg
Fig. 42. Dynamics of the average consumer prices of potatoes in 2011, in RUR/kg
Fig. 43. Index of consumers’ prices ofpotatoes in the Russian Federation in 2011
Fig. 44. Index of consumers’ prices of potatoes in the Russian Federation in January - June
2012
Fig. 45. Average consumers’ prices of potatoes in the Russian Federation in January 2010 -
June 2012, in %, compared to the corresponding period of the previous year
Fig. 46. Comparison of the average consumers’ prices of potatoes by Federal Districts of the
Russian Federation in May 2011
Fig. 47. Dynamics of the imports of potatoes in the Russian Federation in 2011, in
thousands of tons
Fig. 48. Dynamics of the imports of potatoes in the Russian Federation in 2011, in millions
of USD
Fig. 49. Dynamics of the imports of potatoes in the Russian Federation in January-June
2012, in thousands of tons
Fig. 50. Dynamics of the imports of potatoes in the Russian Federation in January-June
2012, in millions of USD
Fig. 51. Structure of the imports of potatoes by manufacturing countries in 2011, in tons
Fig. 52. Structure of the imports of potatoes by manufacturing countries in 2011, in USD
Fig. 53. Structure of the imports of potatoes by manufacturing companies in January-June
2012, in tons
Fig. 54. Structure of the imports of potatoes by manufacturing companies in January-June
2012, in USD
Fig. 55. Structure of the imports of potatoes by importing companies in 2011, in tons
Fig. 56. Structure of the imports of potatoes by importing companies in 2011, in USD
Page 14 from 35 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Potatoes Market. June 2012 (Demo-version)
Fig. 57. Structure of the imports of potatoes by importing companies in January-June 2012,
in tons
Fig. 58. Structure of the imports of potatoes by importing companies in January-June 2012,
in USD
Fig. 59. Structure of the imports of potatoes by recipient regions in 2011, in tons
Fig. 60. Structure of the imports of potatoes by recipient regions in 2011, in USD
Fig. 61. Structure of the imports of potatoes by recipient regions in January-June 2012, in
tons
Fig. 62. Structure of the imports of potatoes by recipient regions in January-June 2012, in
USD
Fig. 63. Dynamics of the imports of potatoes in the Russian Federation in 2011, in tons
Fig. 64. Dynamics of the imports of potatoes in the Russian Federation in 2011, in
thousands of USD.
Fig. 65. Dynamics of the imports of potatoes in the Russian Federation in January-June
2012, in tons
Fig. 66. Dynamics of the imports of potatoes in the Russian Federation in January-June
2012, in thousands of USD
Fig. 67. Structure of the Russian exports of potatoes by recipient countries in 2011, in tons
Fig. 68. Structure of the Russian exports of potatoes by recipient countries in 2011, in USD
Fig. 69. Structure of the Russian exports of potatoes by recipient countries in January-June
2012, in tons
Fig. 70. Structure of the Russian exports of potatoes by recipient countries in January-June
2012, in USD
Fig. 71. Structure of the Russian exports of potatoes by manufacturing companies in
January-June 2012, in tons
Fig. 72. Structure of the Russian exports of potatoes by manufacturing companies in
January-June 2012, in USD
Fig. 73. Structure of the Russian exports of potatoes by sending regions in 2011, in tons
Fig. 74. Structure of the Russian exports of potatoes by sending regions in 2011, in USD
Fig. 75. Structure of the Russian exports of potatoes by sending regions in January-June
2012, in tons
Fig. 76. Structure of the Russian exports of potatoes by sending regions in January-June
2012, in USD
Fig. 77. Structure of the retail market of fresh vegetables in the Russian Federation in 2011
Fig. 78. Sales structure of hypermarkets
Fig. 79. Sales structure of supermarkets
Fig. 80. Sales structure of discounters
Fig. 81. Changes in the level of income of the population in 2000-2011
Fig. 82. Distribution of the total income of the population in 2011 by groups
Fig. 83. Average deviation of per capita income by Federal Districts of the Russian
Federation from the Russian average in 2000-2011
Fig. 84. Share of the amount of free cash by Federal Districts of the Russian Federation
from the national average
Fig. 85. Structure of consumption of fresh vegetables by type in 2011
Page 15 from 35 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Potatoes Market. June 2012 (Demo-version)
Fig. 86. Dynamics of consumption of potatoes in the Russian Federation, 2000-2011, in
kilograms / capita
Fig. 87. Structure of consumption of potatoes by Federal Districts of the Russian Federation
in 2011
Page 16 from 35 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Potatoes Market. June 2012 (Demo-version)
Executive Summary*
…
The volume of supply on the Russian potatoes market in 2012 was almost … tons, which is
…% higher than the the same figure for 2011. It should be noted that the volume of
imported products on the potatoes market was …%.
The volume of production of potatoes in 2012 was … tons, which is …% higher than the
volume of production in 2011.
The largest share (…%) of all potatoes manufactured in the Russian Federation in 2012
belongs to the … Federal District.
In 2012, the import volume of potatoes in Russia amounted to … tons in physical terms and
to … thousand USD in value terms.
In 2012, the volume of the Russian exports of potatoes was … tons, which was equal to …
thousand USD in value terms.
…
*The information provided from this point on in this demo version is for illustrative purposes
only, so that you can get a general overview of how our reports look like. If you need more
information, you can contact us at: [email protected].
Key figures and
conclusions
about the market
Page 17 from 35 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Potatoes Market. June 2012 (Demo-version)
6. Characteristics of the Russian
potatoes market
...
6.1. Volume and dynamics of the Russian potatoes market in
2007 - 2012. Forecast for 2012 – 2017
The volume of supply on the Russian potatoes market in 2012 was almost … tons, which is
…% higher than the the same figure for 2011. It should be noted that the volume of
imported products on the potatoes market was …% of the total market.
Source: Data (“Rosstat”, “FTS”), Analysis (“IndexBox”)
Fig. 1. Volume of supply on the potatoes market in 2008 - 2012 and forecast
for 2013 -2017, in thousands of tons (base scenario)
Page 18 from 35 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Potatoes Market. June 2012 (Demo-version)
6.2. Structure of the potatoes market in Russia: production,
exports, imports, consumption
The volume of imports of potatoes in 2012 was about … tons, which was …% of the total
market volume. A more detailed analysis of the imports and exports is presented below.
Table 6. Volume and dynamics of the potatoes market in 2008 - 2012 and
forecast until 2017, in thousands of tons
2009 2010 2011F 2012 2013F 2014F 2015F 2016F 2017F
Volume of
production In units
… … … … … … … … …
In %, to the
previous year
…% …% …% …% …% …% …% …%
Volume of exports
In units … … … … … … … … …
In %, to the
previous
year
…% …% …% …% …% …% …% …%
Volume of imports
In units … … … … … … … … …
In %, to
the previous
year
…% …% …% …% …% …% …% …%
Volume of total supply
In units … … … … … … … … …
In %, to
the previous
year
…% …% …% …% …% …% …% …%
Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)
Page 19 from 35 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Potatoes Market. June 2012 (Demo-version)
Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)
Fig. 6. Volume and dynamics of the potatoes market in 2008 - 2012 and
forecast until 2017, in thousands of tons
2008 2009 2010 2011 2012 2013F 2014F 2015F 2016F 2017F
Production Consumption
Exports Imports
Page 20 from 35 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Potatoes Market. June 2012 (Demo-version)
7. Characteristics of the domestic
production of potatoes in Russia in
2007 - 2012
…
7.1 Volume and dynamics of potatoes production in 2007 - 2012
In 2011, the volume of production was higher than for the analogical period of the previous
year.
Source: Data (“Rosstat”), Analysis (“IndexBox”)
Fig. 8 Potatoes production in 2007 - 2011, in thousands of tons
Characteristics of domestic production
- Volume and dynamics by type of
product
- Production capacities
- Structure of production
- Main producers and their market shares
Page 21 from 35 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Potatoes Market. June 2012 (Demo-version)
Source: Data (“Rosstat”), Analysis (“IndexBox”)
Fig. 9 Potatoes production in 2011 - 2012, in thousands of tons and in %, to the
previous year
Page 22 from 35 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Potatoes Market. June 2012 (Demo-version)
7.6 The main manufacturers of potatoes and their corresponding
market shares
The main manufacturers of potatoes in Russia in 2011 were Company A, Company B, and
Company C. They produced …, …, and … tons, respectively. They were followed by Company
D (… tons, equal to …% of the total production) and Company E (… tons - …%).
Table 16. Characteristics of the largest manufacturers of pig iron in Russia in 2010
- 2011, in thousands of tons
Manufacturer Region
Production
of potatoes,
in tons
Market
share
… … … …
… … … …
… … … …
… … … …
… … … …
… … … …
OTHERS … …
TOTAL … …
Source: Data (Company data), Analysis (“IndexBox”)
…
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Market Research Russia: Potatoes Market. June 2012 (Demo-version)
8. Characteristics of potatoes prices 8.1. Dynamics of manufacturers’ prices of potatoes
Manufacturers’ prices of potatoes have been fluctuating a lot in the last 5 years – from … RUR/ton in 2007, through … RUR/ton in 2009
to … RUR/ton in December 2012. In 2012, the prices were lower in …, when they were equal to … RUR/ton. They reached their highest
value in …, when they were … RUR/ton, which was …% more, compared to the analogical period of the previous year.
Table 20. Average manufacturers’ prices1 of potatoes in Russia in January 2007 – November 2012
2007 2008 2009 2010 2011 2012
In RUR/ ton
In RUR/ ton
In RUR/ ton
In RUR/ ton
In RUR/ ton
In % to analogical period of the
previous year
In % to December of the previous
year
In % to the
previous
month
In RUR/ ton
In % to analogical
period of the previous
year
In % to December of the previous
year
In % to the
previous
month
January … … … … … …% …% …% … …% …% …%
February … … … … … …% …% …% … …% …% …%
March … … … … … …% …% …% … …% …% …%
April … … … … … …% …% …% … …% …% …%
May … … … … … …% …% …% … …% …% …%
June … … … … … …% …% …% … …% …% …%
July … … … … … …% …% …% … …% …% …%
August … … … … … …% …% …% … …% …% …%
September … … … … … …% …% …% … …% …% …%
October … … … … … …% …% …% … …% …% …%
November … … … … … …% …% …% … …% …% …%
December … … … … … …% …% …% … …% …% …%
Source: Data (“Rosstat”), Analysis (“IndexBox”) 1 Manufacturers’ prices – subject to registration, as a rule, are the actual prices of produced and shipped in the current month production for the domestic market (excluding value added tax, excise duty and other taxes not included in the cost).
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Market Research Russia: Potatoes Market. June 2012 (Demo-version)
9. Characteristics of the imports of
potatoes to the Russian market 9.1. Volume and dynamics of the Russian imports of
potatoes
…
The volume of Russian imports of potatoes in 2011 was … tons. The largest amount of
potatoes was imported in …, when were imported … tons.
Table 22. Dynamics of the imports of potatoes in the Russian Federation in
January-December 2011, in tons
Month Quantity, in thousands of tons In %, to the previous month
January …
February … …%
March … …%
April … …%
May … …%
June … …%
July … …%
August … …%
September … …%
October … …%
November … …%
December … …%
Total …
Source: Data (“FTS”), Analysis (“IndexBox”)
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Market Research Russia: Potatoes Market. June 2012 (Demo-version)
Source: Data (“FTS”), Analysis (“IndexBox”)
Fig. 18. Dynamics of the imports of potatoes in the Russian Federation in January-
December 2011, in tons
9.2. Manufacturing countries, leading suppliers of the imported
potatoes on the territory of the Russian Federation
Country A was the leader in terms of imports of potatoes (in physical terms) in 2011, with a
share of …% of the total. The country imported … tons of potatoes in 2011. The second
place was taken by Country B, which in 2011 imported … tons of potatoes (a share of …%,
respectively). In the third place was Country C with a share of …%.
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Market Research Russia: Potatoes Market. June 2012 (Demo-version)
Source: Data (“FTS”), Analysis (“IndexBox”)
Fig. 20. Structure of the imports of potatoes in the Russian Federation by
manufacturing countries in 2011 in physical terms
Table 24. Volume of the imports of potatoes in the Russian Federation by
manufacturing countries in 2011, in tons
Country of origin Net weight, in tons Share, in %
Country A … …%
Country B … …%
Country C … …%
Country D … …%
Country E … …%
OTHERS … …%
TOTAL … …%
Source: Data (“FTS”), Analysis (“IndexBox”)
9.3. Foreign companies, manufacturers of the potatoes, imported
to the Russian Federation
Company A was the leader in terms of imports of potatoes (in physical terms) in 2011, with
a share of …% of the total. The company imported … tons of potatoes in 2011. The second
place was taken by Company B, which in 2011 imported … tons of potatoes (a share of …%,
respectively). In the third place was Company C with a share of …%.
25.0%
20.8%
16.7%
12.5%
8.3%
16.7%
Country A
Country B
Country C
Country D
Country E
OTHERS
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Market Research Russia: Potatoes Market. June 2012 (Demo-version)
Source: Data (“FTS”), Analysis (“IndexBox”)
Fig. 22. Structure of the imports of potatoes in the Russian Federation by
manufacturing companies in 2011 in physical terms
Table 26. Volume of the imports of potatoes in the Russian Federation by
manufacturing companies in 2011, in tons
Manufacturing company Net weight, in tons Share, in %
Company A … …%
Company B … …%
Company C … …%
Company D … …%
Company E … …%
OTHERS … …%
TOTAL … …%
Source: Data (“FTS”), Analysis (“IndexBox”)
25.0%
20.8%
16.7%
12.5%
8.3%
16.7%
Company A
Company B
Company C
Company D
Company E
OTHERS
Page 28 from 35 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Potatoes Market. June 2012 (Demo-version)
10. Characteristics of the Russian
exports of potatoes 10.1. Volume and dynamics of the Russian exports of
potatoes
…
The volume of Russian exports of potatoes in 2011 was … tons. The largest amount of
potatoes was exported in …, when were exported … tons.
Table 31. Dynamics of the exports of potatoes in the Russian Federation in
January-December 2011, in tons
Month Quantity, in thousands of tons In %, to the previous month
January …
February … …%
March … …%
April … …%
May … …%
June … …%
July … …%
August … …%
September … …%
October … …%
November … …%
December … …%
Total …
Source: Data (“FTS”), Analysis (“IndexBox”)
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Market Research Russia: Potatoes Market. June 2012 (Demo-version)
Source: Data (“FTS”), Analysis (“IndexBox”)
Fig. 27. Dynamics of the exports of potatoes in the Russian Federation in January-
December 2011, in tons
10.2. Recipient countries of the Russian exports of potatoes
In 2011, the main recipient country of the Russian exports of potatoes was Country A. Its
share in physical terms was …%. It was then followed by Country B (…%) and Country C
(…%). To Country D and Country E were exported …% and …%, respectively. The combined
share of the other countries is …%.
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Market Research Russia: Potatoes Market. June 2012 (Demo-version)
Source: Data (“FTS”), Analysis (“IndexBox”)
Fig. 29. Structure of the Russian exports of potatoes by recipient countries in 2011
in physical terms
Table 33. Volume of the Russian exports of potatoes by recipient countries in
2011, in tons
Recipient country Net weight, in tons Share, in %
Country A … …%
Country B … …%
Country C … …%
Country D … …%
Country E … …%
OTHERS … …%
TOTAL … …%
Source: Data (“FTS”), Analysis (“IndexBox”)
…
25.0%
20.8%
16.7%
12.5%
8.3%
16.7%
Country A
Country B
Country C
Country D
Country E
OTHERS
Page 31 from 35 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Potatoes Market. June 2012 (Demo-version)
12. Characteristics of consumption
of potatoes 12.1. Volume and dynamics of consumption of potatoes in
2008 - 2012. Forecast for 2013 - 2017
The volume of consumption of potatoes in 2012 was … tons, which was …% more,
compared to 2011. In 2011 was noted the largest drop in the consumption of potatoes in
recent years - a decline of …% to … thousand tons. Another decline in recent years was
observed in 2009, when the growth rate was …%, compared to 2008. At the end of 2012,
the consumption of potatoes almost reached the level in 2010, but the growth is not yet
possible to reach the pre-crisis levels of 2007 - 2008.
According to forecasts, the favorable development of the consuming industries can help
consumption of potatoes increase in the next few years with rates of …-…% annually. Thus,
by 2017, the consumption can reach … million tons. The demand for potatoes in the country
will be met, as before, by the Russian manufacturers, who account for over …% of the
market.
Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”)
Fig. 40. Dynamics of consumption of potatoes in the Russian Federation in
2008 – 2012 and forecast until 2017, in thousands of tons
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Market Research Russia: Potatoes Market. June 2012 (Demo-version)
12.2. Structure of consumption of potatoes by industries
Currently, the largest shares in the consumption of potatoes are taken by Industry A (…%)
and Industry B (…%). Industry C accounts for about … of the market, while Industry D
consumes about …% of the potatoes in Russia.
Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”)
Fig. 42. Structure of consumption of potatoes by industries in 2012
35%
37%
10%
8%
10% Industry A Industry B
Industry C Industry D
Others
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Market Research Russia: Potatoes Market. June 2012 (Demo-version)
12.3. Balance between production and consumption of potatoes
In the forecasted balance between production and consumption are used estimates of the
consumption of potatoes and projections for increase in production.
Throughout the forecast horizon, 2013 – 2017, there is a positive balance, calculated as the
difference between production and consumption. The surplus on the market, as before, will
be exported, mainly to the countries of the Customs Union, where most purchases are in
made in Kazakhstan.
Table 1. Balance between production and consumption on the
potatoes market in Russia in 2008 - 2012 and forecast until 2017, in
thousands of tons
Indicator 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Production … … … … … … … … … …
Consumption … … … … … … … … … …
Balance
(Production-
Consumption)
… … … … … … … … … …
Source: Analysis (“IndexBox”)
Source: Analysis (“IndexBox”)
Fig. 47. Balance between production and consumption on the potatoes
market in Russia in 2008 - 2012 and forecast until 2017, in thousands of tons
20082009
20102011
20122013F
2014F2015F
2016F2017F
Consumption
Production
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Market Research Russia: Potatoes Market. June 2012 (Demo-version)
About IndexBox
"IndexBox" is one of the leading companies in the sphere of marketing consulting. We carry
out pieces of marketing research and consult on questions about strategic marketing.
• The "IndexBox" team has been working together for more than 7 years.
• The average experience of "IndexBox" specialists in the marketing sphere is 10
years.
• “IndexBox" employs 15 specialists in its research analytical department.
• The gathering of the researched information is controlled by 8 employees, all with
vast experience in field work. And who oversee more than 150 experienced
interviewers.
• Over 10 years, we have completed more than sixteen hundred projects, most of
which are focused on the consumer and industrial markets. The geography of the
research includes not only the territory of Russia, but also foreign markets.
• In total, more than 80,000 respondents have taken part in our research studies.
• Not only does "IndexBox" have a wide partner network in the regions of the
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India, and China.
Our clients are big Russian and foreign companies:
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Market Research Russia: Potatoes Market. June 2012 (Demo-version)
Marketing research
Our specialization - the study of consumer and industrial markets, segments of B2C and
B2B. Among the methods used: desk research, consumer surveys, expert surveys,
competitive analysis, sales audit, a wide range of qualitative market research products and
services. Our competitive advantage is the formation of special research techniques to the
tasks of each project. System planning and operational monitoring of the industry, created a
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We are professionally engaged in developing business plans, feasibility studies, investment
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Strategic Marketing
We develop strategic development for brands, products, separate business units and
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strategy. Projects in the field of strategic marketing are relevant to large enterprises,
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Consulting in development - is to develop the best options for use of the area. To do this,
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