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2 All Content Company Confidential ©2013 Dynamic Signal
Company Info
Founded in 2010!
$25m in Funding:!
Based in:!San Francisco, CA!
New York, NY!Washington, DC!
Chicago, IL!Austin, TX!
London, UK!
50 Employees!
Dynamic Signal helps brands harness the power of !
employees and customers !by empowering them to be brand advocates!
3 All Content Company Confidential ©2013 Dynamic Signal
Our Mission
People Powered Marketing We enable the people that love your brand to talk more
about you, creating a whole new marketing channel
Employee Advocacy
Turn Every Employee Into a Powerful Brand Advocate
Customer Advocacy
Turn Customers, Fans, Followers and Influencers Into Powerful Brand Advocates
• Share content!• Be Authentic!• Protect the brand!• Share & promote offers!• Distribute coupons!• Write reviews!• Answer questions!• Influence friends!• Reach audience!
• Stay engaged!• Share company news!• Promote thought leadership!• Generate leads!• Share jobs & recruit peers!• Answer questions!• Support customers!• Share & promote offers!• Distribute coupons!
Employees Will:! Customers Will:!
4 All Content Company Confidential ©2013 Dynamic Signal
B2B Perspective
78% of salespeople using social media outsell their peers ~ Social Media and Sales Quota Report
Companies with engaged employees outperform those without by up to 202%
~ Gallup
92% of B2B buying cycles begin online ~ Eloqua
41% of people believe a company's employees rank higher in public trust than a firm's PR department, CEO or founder
~ Edelman's 2013 Trust Barometer
By 2017, the CMO will spend more on IT than the CIO ~ Laura McLellan, Gartner
50% of B2B buyers say social media plays a significant role in their purchasing ~ 2012 Demand Gen Report B2B Buyer Survey
5 All Content Company Confidential ©2013 Dynamic Signal
Trend # 1
Employee Advocacy & Social Selling • Before social media, it was obvious that your employees
were your best brand ambassadors
• They still are! Employee advocacy platforms make it possible to trust your employees to share & be social
• The key is convenience, compliance and credit
• Companies that are doing it right:
• AMD
• Hitachi
• Comscore
Convenience Compliance
Credit
6 All Content Company Confidential ©2013 Dynamic Signal
Trend # 1 Top Social Sales Channels
Employee Advocacy & Social Selling
7 All Content Company Confidential ©2013 Dynamic Signal
Trend # 1
Social Amplification Program (ASAP)
8 All Content Company Confidential ©2013 Dynamic Signal
Trend # 1
Social Amplification Program (ASAP)
9 All Content Company Confidential ©2013 Dynamic Signal
Trend #2
Content Marketing • B2B customers want to be educated and entertained
• Successful brands are creating social content hubs where brand and customer generated content can be viewed and shared over social networks
• Content impacts each stage of the customer buying journey
• Companies that are doing it right:
• Intuit
• AMD
• .
11 All Content Company Confidential ©2013 Dynamic Signal
Trend # 3
Mobile & Consumerization
• B2B employees and buyers are consumers most of the time and expect the same experience
• Make it easy for them to stay informed, share and learn
• Marketers have to think mobile first
• Companies that are doing it right:
• Intel
• Cisco
13 All Content Company Confidential ©2013 Dynamic Signal
Trend # 4
Big Data
• B2B Marketers are basing their marketing decision on insights & analytics from Big Data
• Big Data enables B2B marketers to optimize the customer journey / path to purchase
• Companies that are doing it right:
• Live Nation
• Walmart
15 All Content Company Confidential ©2013 Dynamic Signal
Trend # 5
Agile Marketing • B2B Marketers are pioneering the idea of Agile
Marketing & achieving operational efficiency & flexibility
• Agile is about rapid testing & iterating, adapting to change vs. following a set plan, making small bets vs. big bets, and relationships over targets, and collaborating with people
• Companies that are doing it right:
• SAP
•
• .
17 All Content Company Confidential ©2013 Dynamic Signal
B2B Opportunity
Own Direct Relationships Achieve up to 8x more engagement directly with the employees and customers most important to the brands you work with!
Collaborate on Content Populate your community with member content, 3rd party content and your own custom content!
Amplify Your MessagingEngage your members and transform them into brand advocates with up to 20x share rate!
Accelerate Your CampaignsCreate, coordinate and track large-scale word of mouth reach and earned media value with up to 400 impressions generated for every share!
Build Your BrandAlign fans, customers, employees and influencers behind consistent brand positioning!
B2B Employee Advocacy Opportunity
18 All Content Company Confidential ©2013 Dynamic Signal
Technology
Social BI!Analytics!
Track!Measure!Report!Analyze!
Recommend!Optimize!Export!
Integrate!
Social AMP!Amplification!
Activate!Engage!Mobilize!
Incentivize!Share!Gamify!Reward!Loyalty!
Social CRM!People!
Identify!Rank!
Recruit!Profile!
Manage!Segment!
Target!Message!
Dynamic Signal combines key technologies & ingredients for
Employee Advocacy
A powerful new marketing channel that drives revenue, engagement, awareness, loyalty, positive PR and UGC in an easy to use, brand safe environment.!
Social CMS!Content!
Identify!Aggregate!
Curate!Suggest!Create!Publish!
Distribute!Broadcast!
19 All Content Company Confidential ©2013 Dynamic Signal
Advocacy Anywhere
Employee Advocacy Omni Channel
Mobile, Social & Web Fully Customizable Portals!Mobile First User Experience!Highly Gamified Environment!
In Depth Social Integration!Robust Reporting & Analytics!Scalable API!
dynamicsignal.com!
twitter.com/rfradin!
1111 Bayhill Drive, Suite 325 San Bruno, California, 94066!!
Phone: 650.231.2550 • Fax: 650.635.2290 !
Contact Information!