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VajrakayaDesign | Develop | Brand
Rules To Follow To Ensure Social Media Marketing Success
VajrakayaDesign | Develop | Brand
In today’s world social media has become a part of our lives. Five
years ago, no one would have ever given a thought to it. The
pace at which social media has influenced and evolved our
lives is incredible. During the inception era of social media, it
was thought and believed to be the tool which has sprung up
to bridge the communication gap.
VajrakayaDesign | Develop | Brand
Create Shareable Content
This has been and always will be the most crucial step to follow,
when planning a social media marketing campaign as we know for
sure that content is the king and always will be. Today content can
be liked or tweeted and it is about more than links – it is about
creating content that is shareable. The better your content is, the
more people will want to share it with their entire social networks
whether they link it, like it, dig it or share it.
Proactively Share The Content
This is the weakest of the authentic rules, as the original rule
simply talked about publishing your content in other formats such
as PDFs or videos and submitting them to other sites. Instead, the
essence of the new version of this rule is all about actively sharing
content in a distinct manner. This incorporates everything from
creating slides to post on Slideshare or documents to share on
Scribd – as well as tweeting about your content or offering
embeddable versions of it, or using RSS feeds to syndicate it.
Actively sharing even includes posting your content to social
networking profiles or creating profiles on video sharing sites. When
conducting a social media marketing campaign it’s critical to
proactively share content with your target audience.
VajrakayaDesign | Develop | Brand
Reward Engagement
The prime thing most marketers were bothered about was inbound links.
Technorati was the standard by which we all measured the performance
of our content and many bloggers focused more on their number of inbound
links than their readership or traffic numbers. Today the real currency is
around conversation or engagement.
While there are a million definitions for “engagement” ranging from comments
and discussion to posting or sharing content – this is the behavior that matters
most in the social media and the one that we should all focus on rewarding
when it happens. This is the trick which you can possibly use in your
forthcoming social media marketing campaign.
VajrakayaDesign | Develop | Brand
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