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Robert Deluce, President and CEO of Porter Airlines, leads an entrepreneurial team dedicated to restoring dignity to the regional air travel experience. This counter-intuitive approach is winning new fans every day as the airline continues adding destinations, aircraft and employees, while helping revitalize Billy Bishop Toronto City Airport as a vital downtown transportation hub. Mr. Deluce discusses Porter’s business strategy, its future plans and the competitive environment in this notoriously cutthroat industry.
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Porter Airlines
Robert Deluce President and CEO
February 17, 2010
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Porter Airlines at a glance
• Entry-into-service: October 2006
• Based at Billy Bishop Toronto City Airport, Porter is now the 3rd largest scheduled airline in Canada
• Operates a fleet of 18 Bombardier Q400 turboprops to 10 destinations in eastern Canada and United States
• Downtown airport location and superior customer service have made Porter the preferred airline for both business and leisure travellers
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• Significant contributions were made from two institutional investors
• Subsequently in 2006, GE and Dancap joined the ownership group and actively participate at a strategic level
$125.7M initial equity raise
Billy Bishop Toronto City Airport
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New Toronto City Airport ferry now in service
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Passengers (000)
Porter surpasses historic Toronto City Airport traffic
Projected Actual
Air Canada serves TCA from 1990 to 2006
Porter begins service in 2006
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Booking flights for 12 destinations outside Toronto
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Porter’s route network – winter 2010
Year-round Seasonal
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Canadian airline industry
Bombardier Q400
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The Porter Experience: Speed, Convenience and Service
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WestJet
Air Canada
Jazz
Thinking about all the flights you took on each airline in the past 12 months, please indicate how satisfied you were with each airline.
Porter
Porter has outstanding customer satisfaction
Source: Ipsos – 2009 Canadian Business Travel Study
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por•ter (pôrtr, pr-) verb
To carry, assist, move from place to place, especially for travellers; to deliver with dignity; to lighten the load.
