REVLON v/s LOREAL
REVLON v/s LOREAL
Revlon was founded in the year 1932 by two brothers named Charles and Joseph Revson in New York City.The main idea is to create nail polish and want to make the polish last longer.To come up with their formula , they partnered with a local chemist named Charles Lachman .Revlon is one of the worlds largest and Indias first cosmetic companyThe companys core products include its drugstore line of makeup , specialty skin care products and salon-quality hair and beauty lines.INTRODUCTION OF REVLON
Loreal was founded in the year 1909 by Eugene Schueller as a small companyLoreal is a French cosmetics company headquartered in Clichy,Hauts-de-Seine with a registered office in Paris.
INR0DUCTION OF LOREAL
VISION & MISSION STATEMENT:- REVLON LOREALRevlon Inc. Vision is to satisfy the needs of their customers with glamour and excitement that they provide at an affordable price.
Revlon Inc. Mission is to emerge as the leader in cosmetic and personal care throughout the world.Loreal Vision is consumer safety, to protecting the environment and to the welfare of our employees.
Loreal Mission is to enable all individuals to express their personalities, gain self-cofidence and open up to others.
building and leveraging its strong brands;improving the execution of its strategies and plans, andproviding for continued improvement in its organizational capability through enabling and developing its employees;continuing to strengthen its international business;improving its operating profit margins and cash flow; and improving its capital structure.
Loreal is a trusted brand. The company boasts high brand loyalty and traffic repeat business.Following are some marketing strategies adopted by Loreal. Educating consumers about its products.EmpowermentAspiration.
MARKET SHARE:-REVLONLOREALNET SALES$1.39 billion$9.41 billionNET INCOME$31.3 million$54 millionMARKET SPENDING$36 million$5.6 billionSHARE PRICE$36.53$175.93
BRANDING STRATEGY:- REVLONINNOVATIVEHIGH-QUALITYNEW PRODUCTSBRAND COMMUNICATIONADVERTISING & PROMOTIONMASS-MARKETING THROUGH DEPARTMENT STORE SUCH AS WALL-WART & K-MART. LOREALBRAND MANAGEMENTBRAND EXTENSIONSADVERTISINGPROMOTION
PRICING POLICIES:- REVLON LOREALRevlon uses a price lining strategy to price their products.Revlon pricing strategy make sense. They want the price to be high enough to give them confidence in the quality of the product but low enough so they dont feel they are taking too much of a risk.
Loreal is adopting a dual pricing strategy. The French multinational has decided to make its range more affordable , bringing it under the masstige segment . At the same time, it has retained its premium positioning.
CSR ACTIVITIES:- REVLON LOREALRevlon CSR includes the purpose,standards and measurements in each of the key areas:SAFTYSOCIALETHICAL REGULATORYENVIRONMENTALCSR activities related to environmentTie-up with NGOAll brand activities supported by PR department.Sponsor and content partner of hair styling competition.
PROMOTIONAL ACTIVITIES:- REVLON LOREALAdvertising with high-profile celebrities.Free samplesPersonal sellingSales promotionsPublic Relations
Analyze competitor sFree samplesAdvertisingPromote through ethical issuesDifferent celebrities of all ages to promote.
EMPLOYEE TURNOVER:-20142015GrowthREVLON5600610018.80%LOREAL7860078600 -------
CORPORATE GOVERNANCE REVLON LOREAL At Revlon, integrity and trust are critical to everything that they do.Revlon is committed in maintaining the highest standards in corporate governance,and they believe that good business practices and an organizational culture of strong ethics for strong & successful company.The quality of governance relies on an open-minded and committed Board of Directors,the composition of which has been further enriched and diversified.The balance of power is ensured by a clear distribution of tasks between its members.
FINANCIAL STATEMENT OF REVLON
FINANCIAL STATEMENT OF LOREAL:-
CASH FLOW STATEMENT OF REVLON:-
CASH FLOW STATEMENT OF LOREAL:-
CONCLUSION REVLON LOREALThe company should develop new market,which is not tapped by the competitors.The company should improve the quality of products as well as the price minimization efforts should be taken.Loreal is a well known brand around the world and easy to get it across the world.It sets the fashion trend.With the passage of time they increases its strength and reduces the weeknesses.