REPUTATION CRISIS IN THE REAL WORLD

Christophe Ginisty

Friday 12 May 2017

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There is no post truth era without believers

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Are we responsible and are we all going to become stupid?

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Here is how it spreads…

IDEA STARTER

AMPLIFIERS

CURATORSCOMMENTATORS

VIEWERS

@cginisty

Here is how it spreads…

IDEA STARTER

AMPLIFIERS

CURATORSCOMMENTATORS

VIEWERS

@cginisty

@cginisty

2 STORIES

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“Women Barred From Entering Saudi Arabia Starbucks”

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Members of feministgroup went so far as to picket a Paris Starbucks, carryingsigns that likened the alleged incident to Nazi Germany’sdiscriminatorytreatment of Jews.

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“Enough is enough! I am sick with some of my colleagues who treat the "Starbucks" news in Riyadh as an Info while it is just fake news.It’s not because everybody talks about it that you can consider it real. We all have to be extra careful in the social media era.” Clarence Rodriguez

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After just a week, 2000+ articles worldwide and thousands of passionate posts on social networks, the Starbucks has reopened in Ryad, and has continued to operate like the 58 other ones in Saudi.

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The US$500M crisis

• March 2014: a four-pack of masala-flavored Maggi noodles from a low shelf at Easyday, a well-maintained mini-mart on the western edge of Barabanki.

• The results, which arrived a few weeks later, surprised the inspector. The Maggi sample had tested positive for monosodium glutamate, a controversial ingredient that’s legal in India but requires disclosure and a warning that the product is not recommended for children under 12 months old

• The fact that the Maggi sample contained MSG when its packaging said it didn’t was a violation punishable with a fine of up to 300,000 rupees—or about $4,500

• But when Nestlé India was notified, the company denied adding MSG and appealed the finding

• A second Maggi sample is sent to a different government laboratory more than 600 miles away in Kolkata

• Nearly a year later, in April 2015, the second sample finally came back from Kolkata• According to the report, the Maggi sample contained more than seven times the

permissible level of lead—over 1,000 times more than the company claimed was in the product.

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The quality manager’s confidence in his company’s quality assurance systems is such that, he does not consider for a minute that any packages of Maggi could have left a factory with lead in them. “To anyone at Nestlé, being told your product is unsafe and hazardous is an insult”

Nestlé will officially state: “we have no order to recall Maggi Noodles being sold” and the product was “safe to eat.”

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Yudhvir Singh Malik, CEO of India’s central foodregulator, will temporarilyban Maggi from shelves in June 2015.

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• Nestlé lost at least $277 million in missed sales.

• Another $70 million was spent to execute one of the largest food recalls in history.

• Add the damage to its brand value —which one consultancy pegged at $200 million

WHAT CAN WE LEARN FROM THESE 2 STORIES ?

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1. Traditional media have merged with social networks2. Journalism has been corrupted by social networks 3. Distrust is the fertile ground for wrong assumptions4. What seems to be real become viral 5. Share first, verify second 6. Emotion prevails on facts 7. We live in closed circles

Keylearnings

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So, are we all going to become stupid?

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THANK YOU!

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