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Ser i ous bus iness p l ay

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Linking reputation management, crisis management & business continuity

NOVEMBER 2016

Sean S. Murphy�CEO, Lootok

Andrew Miller�Executive in Training, Enterprise Risk Management , ADP

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Speakers

Sean Murphy�CEO & President Lootok

Andrew Miller�Executive in Training, Enterprise Risk Management ADP �

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What we will cover •  Overview of the problem•  Enterprise risk management•  Reputation risk management•  Crisis & business continuity management

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It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.

—Warren Buffet

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World numbers

220K Number of photos posted on Instagram per minute

300K

Number of tweets per minute

5B Number of daily Google

searches

80% Percentage of Americans

online

4.9 Average years of CEO tenure at Fortune-500

companies

2.5M Number of pieces of content shared every minute on Facebook

40-50 Average year lifespan of Fortune-500 companies

1.5B Number of people with pocket sized devices

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Our humble beginnings It took mankind roughly 24,000 years to produce 5 terabytes of data. (250,000 years of DVD quality video.

Venus of WillendorfCirca 22,000 BCE

First iPod2003

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Information comes of age

We now generate 5 exabytes of content every 2 days. (250,000 years of DVD quality video)

Today

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If I was down to my last dollar, I would spend it on public relations.

—Bill Gates

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Centralized vs. decentralized

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It is a lot easier to start a fire than to put one out.

—Eric Dezenhall �

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Too big to fail

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If you live by the brand, you die by the brand.

—Daniel Diermeier

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Build a common language

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Repetition makes reputation �and reputation makes customers.

—Elizabeth Arden

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Most of the measures common in the practice of ERM can be placed in one of two categories: those measures related to the degree of the organization’s solvency, and those related to the volatility of the organization’s performance on a “going concern” basis. —Casualty Actuarial Society

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Integrated assurance

•  Governance, Risk Management, and Compliance (GRC)

•  Mergers, acquisitions, divestures

•  Scenario Planning

INFLUENCE

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Consumer-centric

RUN DELIVER SELL

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Signals of change

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Reputational management … by the time a more conclusive picture of guilt or innocence emerges … the coverage has often moved on, leaving the original impression largely unrebutted.

—Paul Farhi

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Trust Radar

Commitment Transparency

Empathy

Expertise Daniel Diermeier

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Reputational Terrain

Society Importance

Audience Interest Daniel Diermeier

Low

Low

High

High

Facts

Analysis and Interpretation

Stories

Live Updates

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Media

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Intelligence

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Crisis & business continuity management

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Crisis management

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Crisis communications

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Business continuity Risk assessment 9 Rs

Relocate

Reassign

Repair/replace

Reinforce

Replicate

Redundancy

Risk transfer

Relinquish

Rapid

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Crisis cards

What do these words mean to you?•  Crisis•  Incident•  Interruption•  Disaster•  Catastrophe•  Disruption

What are the criteria for a crisis?•  Public knowledge?•  Injuries/fatalities?•  Financial loss? What amount?

Fragments of blue plastic are found in your product in the morning. All product from the previous day’s production are still within your control.

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Prioritization activity

Attackers & defenders

Identify your most vulnerable high impact �equipment items using competitive strategies.

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Attackers

Instructions•  Try to cause maximum damage

to the business by attacking three equipment items.

•  Write your selections, why you chose these items and how you would attack them.

•  When done, fold your card in half.

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Defenders

Instructions•  Try to keep the business afloat

by choosing three equipment items to protect from the attackers.

•  Write your selections, the strategies you would use, and your reasoning for doing so on the back of your defender cards.

•  When done, fold your card in half.

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Let’s play!

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Questions?

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Thank you!