Rajat Paharia - "How to Sell Gamification To Your Organization"

Confidential - Do not distribute

Gamification @ APERTURE


Our ProblemWe’re Struggling to make our Customers, Partners & Employees more Active & Loyal

Fighting for attention, participation and

loyalty Increasing competition for partner attention and sales

Declining engagement and satisfaction


We are living our lives online

And generating dataon user activity

Which can be used to motivate more high-value

activity and loyalty

The Opportunity


We are living our lives online

And generating dataon user activity

Which can be used to motivate more high-value

activity and loyalty

The Solution

Gamification


Gamification is…

Applying Game Mechanics to Non-Game Experiences

to Motivate High-Value Activity and Loyalty






Engage Users AcrossPlatforms, Websites, and Devices

Enterprise Apps Websites/Portals Social Platforms Devices

Gamification


Here’s Who’s Using it TodayTo engage customers, partners & employees

Confidential- Do not distribute


50%

2013

Of all social business initiatives will include

an enterprise gamification component

Constellation Research

2014

70%Of the 2,000 largest

global companies will use gamification for at

least one aspect of their organization

Gartner

2015

50%Of companies that manage innovation

processes will gamify those processes

Gartner

Our Competitors Will be Using it Tomorrow


Our Future: The Engaged EnterpriseActive & Loyal Customers, Employees & Partners


The Engaged EnterpriseActive & Loyal Customers, Employees & Partners


Media, Marketing, Loyalty, etc.




Results:80% of users opted in within week one of rollout

Reduced onboarding from 4 weeks to 14 hours

Agents trained through MyWork outperformed peers by 23% in average call handle time and boosted customer satisfaction by 9%

2011 CLO “Excellence in Social Learning” Award

Improving Productivity: LiveOps Distributed Call Centers

Objective: Create a learning community (“MyWork”) improve performance of 20,000 virtual call center call agents

Source: Chief Learning Officer, December 2011 (www.CLOmedia.com)




Corinne SklarVP of Marketing


Results:• Huge increases in social sharing• 80% increase in blog traffic from social media• 45% increase in website traffic from social media• Company Klout score increased• 57% increase in internal Salesforce Chatter activity

Going Social at Bluewolf

Objective: Motivate Bluewolf’s 350 employees to utilize social media and increase Bluewolf’s visibility and reputation


Nicki PowersDigital Engagement Designer


Driving Learning at Ford CanadaObjective: Improve onboarding and ongoing training of dealerships

Results:• Over 100,000 visits to the site on Day

One (400% increase)• Multiple replays of the trivia module to

better the learning of the content and earn points

• By Week 5 of the program, actions per user more than doubled and total actions increased another 60%


We will be an Engaged EnterpriseActive & Loyal Customers, Employees & Partners

BIG DATA

CIT CLOUD

SAAS APPS

WORKFORCEANALYTICS



Visit our booth for a copy of this presentation!

http://www.bunchball.comhttp://www.gamification.com

@bunchball

Business

Rajat Paharia - "How to Sell Gamification To Your Organization"