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"Gamification = Motivation by Rajat Paharia, CPO, Bunchball.com At its core, Gamification is about motivating people. In this session, Bunchball's founder and Chief Product Officer, Rajat Paharia, will cover the key components of motivation, and discuss how gamification techniques align with these components to engage and motivate users, and drive business value.
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@bunchball @rajatrocks #gamification#vatorspark
Whoever figures out motivation, wins.
@bunchball @rajatrocks #gamification#vatorspark
Quotes that make me sad :(
“Sales people are like children. They’re greedy, competitive and need babysitting.“ - Badgeville
“Gamification is bullshit.” – Ian Bogost “Organizations ask for loyalty, but they reciprocate that loyalty with shams, counterfeit incentives that neither provide value nor require investment.“
@bunchball @rajatrocks #gamification#vatorspark
Gamification != Manipulation
Gamification = Motivation
@bunchball @rajatrocks #gamification#vatorspark
What Motivates?
Autonomy
Mastery
Relatedness
Purpose
Progress
@bunchball @rajatrocks #gamification#vatorspark
> Autonomy
@bunchball @rajatrocks #gamification#vatorspark
> Mastery
@bunchball @rajatrocks #gamification#vatorspark
> Relatedness
@bunchball @rajatrocks #gamification#vatorspark
> Purpose
@bunchball @rajatrocks #gamification#vatorspark
> Progress
@bunchball @rajatrocks #gamification#vatorspark
Gamification
PerformanceAchievement
Social Interaction
@bunchball @rajatrocks #gamification#vatorspark
> Performance
Real-time FeedbackTransparencyGoal-Setting
@bunchball @rajatrocks #gamification#vatorspark
> Achievement
BadgesLeveling Up
On-boarding & Mastery
@bunchball @rajatrocks #gamification#vatorspark
> Social Interaction
CompetitionTeams
@bunchball @rajatrocks #gamification#vatorspark
Windows Vista is behind schedule and we need
employees to jump in and help test it…
… but testing Vista is hard, so people don’t want to
do it.
The Dilemma of Bill Gates (part 1)
@bunchball @rajatrocks #gamification#vatorspark
Microsoft’s Beta 1 Game
Test Windows Vista
Earn a b for installing beta, e for voting on a version, t for running it
overnight, etc.
Your status visible to everyone
15
resulted in
4xparticipation
“People were talking smack in the halls and bragging about their status on the leaderboards. VPs would
run into my office and yell, ‘Where’s my e? I earned it
last night!’”
@bunchball @rajatrocks #gamification#vatorspark
Beta 1
> PerformanceReal-time Feedback
TransparencyGoal-Setting
> AchievementBadges
Leveling UpOn-boarding & Mastery
> Social InteractionCompetition
Teams3 of 8
@bunchball @rajatrocks #gamification#vatorspark
Office makes Microsoft billions of dollars every year,
but there are new low cost alternatives coming
to market.
How do I educate customers about the
power that Office provides?
The Dilemma of Bill Gates (part 2)
@bunchball @rajatrocks #gamification#vatorspark
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@bunchball @rajatrocks #gamification#vatorspark
Ribbon Hero 2
> PerformanceReal-time Feedback
TransparencyGoal-Setting
> AchievementBadges
Leveling UpOn-boarding & Mastery
> Social InteractionCompetition
Teams6 of 8
@bunchball @rajatrocks #gamification#vatorspark
I know my employees aren’t performing to their peak potential…
…but how do I sustainably motivate
them in a scalable way?
The Dilemma of the Sales Manager
@bunchball @rajatrocks #gamification#vatorspark
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@bunchball @rajatrocks #gamification#vatorspark
Nitro for Salesforce
> PerformanceReal-time Feedback
TransparencyGoal-Setting
> AchievementBadges
Leveling UpOn-boarding & Mastery
> Social InteractionCompetition
Teams8 of 8
@bunchball @rajatrocks #gamification#vatorspark
Good Gamification is…
PersonalCollaborative
Rewarding
@bunchball @rajatrocks #gamification#vatorspark
Rajat [email protected]
@bunchball@rajatrocks
http://www.bunchball.comhttp://www.gamification.com
