Kevin ClearyClif Bar@kevinclearyCEO

Purpose-driven Leadership in Action: Harnessing Humanity and Shared Purpose in Building a Thriving Workplace

#SB16SD #ActivatingPurpose

30

40

50

60

70

What is driving businesses in your industry to implement more socially and environmentally responsible business practices? (%)

Cost Management

Client/Customer DemandBecause it’s the 'right thing to do'Public attitudes/building brandRecruitment/retention of staffTax relief

Government pressure

2008 2011 2014Grant Thorton, 2014

ARE YOU GOING TO FOCUS ON WHAT YOU CAN GIVE?

ARE YOU GOING TO FOCUS ON WHAT YOU CAN GET?

BASEBALL

BASEBALL

“…To run a different kind of company, the kind of place we’d want to work,that makes the kind of food we’d like to eat, and that strives for a healthier, more sustainable world,the kind of world we’d like to pass on to our children”

Kit Crawford, Owner & Co-CVO

Clif Bar & Company

of your waking hoursat work Mon – Fri

75%

Time to be Helpful & Generous Time to be Active & Healthy Time to Connect to Who & What They Love