Projects Valuation

SansiriBy Sarah Ai

Contents • 1)Backgroud

introduction • 2)Projects

valuation • 3)Conculsion and

Recommendation

Bangkok Condominium Market Analysis

Future Supply

Grade of Condominum

Condomium Occupancy Level

Sale Performance of Sansiri

Project One: Ceil

• Ceil Ekamai, located in the prized residential neighborhood at Ekamai, CEIL by Sansiri adds extra dimensions to your life, making it more convenient more comfortable, and of course, all the more complete. Here, you live in proximity to various lifestyle venues that make cosmopolitan living so enjoyable-whether it be department stores, shopping complexes, international restaurants, prominent schools and leading hospitals. Access to and from is made even more convenient with nearby BTS stations and Expressways.

Location•On Soi Ekamai 12, Sukhumvit 63 Road, Bangkok

• Project size: 3-2-98 Rais• Project Description: Medium-rise condominium • No. Of Building/storey: 7-storey parking and office

building(for commercial and dental clinic with facility area)

• 14-storey /17-storey residential buildings

• Car Parking: 179+24lots(54.27% of residential units)• Total no.of units: 376 units • Grade of apartment: B

Surrounding

• •Sky Train BTS: Ekamai Station• •Big C, Ekamai Shopping Mall,Pizahut, The horizon

mall, 7-11 stores,MK resturant etc)• •International School: Singapore International School

of Bangkok ,Ekamai International School • •Kindergarten: Annabel's Early Years , Baan Thai

Watana Kindergarten, Kirakira Kids International Kindergarten

• •Nature and Landscape: Somdet Saran Rat Manirom Park, Suan Sukaparp Huai Khwang

Marketing and sale recommendation

• Target customers:(1) Upper-middle class and middle class groups of Thais whose monthly salary is BHT15K to 35K

• (2)Budget buyers(white collars, young professionals and young married couples etc)

• Selling points:(1)Home loan from UOB and SCB for local Low-income buyers

• (2)Sansiri Privilege(Free dudu car to BTS station,homecare etc)

(3)Asset Investment (4)Assessbility and Convinence (5)Decoration and design service offered (6)Duplex Apartments for Seniors(above

40 years old) or high-income earner(>BHT35K/month)

Outside

Inside

Price list Area Normal price promotiion price changes

35 Sqm BHT98,617/sqm(Floor 2)BHT111,621/sqm(Floor 6)

BHT78,571/sqm Decrease 2%

45 Sqm BHT102,373/sqm Not offered Not offered

Project Two: (The crest 36)Keyne

• The crest Sukumvit 36 (Keyne) is high-rise premium condominium,the latest

condominium on a prime Sukhumvit Road location, which is just moments away from BTS Thonglor Station and includes a spacious Grand lobby, Car Parking Podium and an entire floor dedicated to recreation facilities that encompasses a cantilevered swimming pool and extensive sky garden. The overall architecture and landscape design concept theme for this unique project has been derived from the lines, shapes, and forms of “man-made agricultural elements”

Introduction• Project size: 1-2-76 Rais• Project Description: High-rise condominium • No. Of Building/storey: 28 storey residential

building• Car Parking: Provided• Total no.of units: 216 units • Grade of apartment: Grade A Location• On Sukhumvit 49 Road, Bangkok

Inside

Swimming pool (7th floor)

Marketing and Sale strategy • Target customers:(1) Asian customers (2) Foreign experts (3) Thais• Price: >120,000baht per Sqm• Selling position: (1) luxurious amenities and suprior

location (2)Extraordinary interior design(high

ceiling, elevator etc) (3)Assets Investment(resale projects) (4)Modern lifestyle and leisure time (5)Accessibility and convenience Promotion:8-16 June 2013 Receive a free Samsung

Galaxy S4

• Competitor: SC asset The crest 34(under construction)

• Price Adavantage

Area Keyne The crest 34(Two year later)

percent of change

35 Sqm BHT 168,571/sqm

BHT183,686/sqm

Increase 8%

45 Sqm BHT175,555/Sqm

BHT187,085/sqm

Increase 5%

Project Three: Via Botani

• Project size: 2-0-16 Rais• Project Description: Low-rise condominium • No. Of Building/storey: 8 storey residential

buildings • Car Parking: underground parking • Total no.of units: 137 units • Grade of apartment: Grade A• On Sukhumvit Soi 47, 49/1, Sukhumvit Rd.

bangkok

Surrounding

• BTS: Thong Lo (1,000 m) • Rain Hill Plaza, Wine Connection, Siam Paragon, Villa

Market, Starbucks, Smitivej Hospital, J-Avenue

• Facilities• Swimming pool• Exercise room with equipments• Wireless internet available at facility area and lobby• 24-Hr. Security Guard, CCTV,keycard Access control) • Extra Service• SANSIRI FAMILY PRIVILEGE

Outside

Inside

Unique Design

Marketing and Sale Strategies• Target customers:(1) Asian customers(Senior

professional, family-based group,and Middle-aged couple)

(2) Thais(high-income earners)• Price: >120,000 baht per Sqm• Selling position: (1) Unique design and high-quality

materials (2)Live in a work of arts(aesthetic

lifestyle) (3)Semi-funiture and exclusive design (4)Low maintenence fee (5)Cozy and Private atomosphere Promotion:With prices starting at 4.88MB

Potentials

• (1) Thailand low ubanization rate (only 31% ubran population)

• (2) upcountry projects expansion • (3)Oversea purchasers • (4) Thailand as second-home investment • (5) Emergence of the Mass Transit

Condominum market

Recommendation • (1) target young Thais who are eager to move out from

their parents' houses• (2) Chinese version of Sansiri website• (3) Cooperation with local travel agency, offering chinese

tourists free touring of sansiri projects • (4) Digital marketing(E-books, Apps and websites)

among chinese buyers • (5) Asian Professinonals (single, decent salary, and

high-educated)• (6) Foreign entreprenurs in Thailand (meet-up social

group )• (7)Provide Condo buyers guide( brouchures)

The end