4 Progres s of the C As s ociation

Works hop on Sus tainable Coffee Development 4 , 2009 December th

- , Melanie Rutten Sülz Executive Direc tor

Our Mis s ion… an inc l us ive member s hip dr iven o r g anizat io n o f c o f f e e f ar mer s , t r ade & indus t r y and c ivil s o c ie ty. Member s wo r k j o int l y t o war ds impr o ving ec o no mic , s o c ial & envir o nmental c o ndit io ns thr o ug h mo r e s us t ainabl e and t r ans par ent pr ac t ic e s f o r al l who make a l iving in the c o f f e e s ec to r .

Our Vis ion … t o be r ec o g nized by the c o f f e e s ec to r as the f ir s t s t ep t o war ds a mo r e s us t ainabl e and t r ans par ent wo r l dw ide c o f f e e c o mmunity.

– 4 For a better coffee world the C As s oc iation

Wo r ks ho p o n Sus t ainabl e Co f f ee Deve l o pment/ Pr o g r es s o f the 4 C As s o c iat io n

?What do we offer

• Get t ing Far mer s , Tr ade , Indus t r y and NGOs o n s ame

s ide

• Def in ing q ual it y inc l uding pr o c e s s o f

envir o nmental , s o c ial and ec o no mic as pec t s

• Par tner ing with s uppo r t netwo r k t o enabl e

impl ementat io n

• Key Oper at io nal As pec t s

• Bas e l ine Co de o f Co nduc t

• Inno vat ive Ver if ic at io n S ys t em

• Eas y ac c e s s f o r al l g r o wer s , e s pec ial l y

s mal l ho l de r s

• Ambit io us t ar g e t f o r the ent ir e pr o duc t io n no t

nic he

Wo r ks ho p o n Sus t ainabl e Co f f ee Deve l o pment/ Pr o g r es s o f the 4 C As s o c iat io n

2 ?What have we achieved in years of operations

• Lar g e , s o l id and g r o w ing member s hip: pr o duc er s , t r ade & indus t r y

Wo r ks ho p o n Sus t ainabl e Co f f ee Deve l o pment/ Pr o g r es s o f the 4 C As s o c iat io n

: 127 Facts Members

CivilSoc ie ty

Trade &Indus try

Producers

Associate Members

As of 2009Dec

Wo r ks ho p o n Sus t ainabl e Co f f ee Deve l o pment/ Pr o g r es s o f the 4 C As s o c iat io n

2 ?What have we achieved after years of operations

• Lar g e , s o l id and g r o w ing member s hip: pr o duc er s ,

t r ade & indus t r y

• Rapid g r o wth o f s uppl y f r o m ver if ied 4 C Unit s

Wo r ks ho p o n Sus t ainabl e Co f f ee Deve l o pment/ Pr o g r es s o f the 4 C As s o c iat io n

: Facts Verification

As of 2009Dec

• 8 8 r eg is t e r ed 4 C Unit s in 2 2 c o unt r ie s

• 6 0 l ic ens ed 4 C Unit s • 6 4 .9 8 5 BP‘ s / Pr o duc er s• 2 1 7 .6 2 5 Wo r ker s

Vie tnam:• 1 2 4 C Unit s• 1 5 .1 7 3 BP‘ s• 7 .2 7 9 wo r ker s• 1 ,4 Mio bag s

ProductionPotential ~ 10 . Mio Bags of

4 C Compliant Coffee≈ 8% of the

global coffee production

Wo r ks ho p o n Sus t ainabl e Co f f ee Deve l o pment/ Pr o g r es s o f the 4 C As s o c iat io n

2 ?What have we achieved after years of operations

• Lar g e , s o l id and g r o w ing member s hip: pr o duc er s ,

t r ade & indus t r y

• Rapid g r o wth o f s uppl y f r o m ver if ied 4 C Unit s

• Co nt inuo us inc r eas e in pur c has e s

Wo r ks ho p o n Sus t ainabl e Co f f ee Deve l o pment/ Pr o g r es s o f the 4 C As s o c iat io n

: Facts Commercial Reporting2008/9

As of 2009Dec

Wo r ks ho p o n Sus t ainabl e Co f f ee Deve l o pment/ Pr o g r es s o f the 4 C As s o c iat io n

• S tar t f r o m l o w l eve l , o n l y 2 nd o per at io nal year • Inc r eas e o f 1 5 0 % o f vo l umes pur c has ed• Inc r eas e f r o m 1 0 t o 2 3 indus t r y member s

2 ?What have we achieved after years of operations

• Lar g e , s o l id and g r o w ing member s hip: pr o duc er s ,

t r ade & indus t r y

• Rapid g r o wth o f s uppl y f r o m ver if ied 4 C Unit s

• Co nt inuo us inc r eas e in pur c has e s

• Suppo r t S e r vic e s de l ive r r e s ul t s

Wo r ks ho p o n Sus t ainabl e Co f f ee Deve l o pment/ Pr o g r es s o f the 4 C As s o c iat io n

: Facts Support Services • Mo r e than 5 0 0 Mul t ipl ie r s

t r ained wo r l dwide via t r aine r s ,par tner s & 4 C Unit s

• To o l l ibr ar y be ing c o mpl e t ed

• Par tner s hips w ithr e l evant o r g anis at io ns

• Gl o bal pl at f o r m f o r l o c al c o o per at io n

• Fir s t pil o t o n meas ur ing impac t f o r f ar mer s

- , , Acces s to know how tools trainings for coffee producers

As of 2009Dec

Wo r ks ho p o n Sus t ainabl e Co f f ee Deve l o pment/ Pr o g r es s o f the 4 C As s o c iat io n

2 ?What have we achieved after years of operations

• Lar g e , s o l id and g r o w ing member s hip: pr o duc er s ,

t r ade & indus t r y

• Rapid g r o wth o f s uppl y f r o m ver if ied 4 C Unit s

• Co nt inuo us inc r eas e in pur c has e s

• Suppo r t S e r vic e s de l ive r r e s ul t s

• Reg io nal s t r uc tur e is e s t abl is hed

Wo r ks ho p o n Sus t ainabl e Co f f ee Deve l o pment/ Pr o g r es s o f the 4 C As s o c iat io n

: 4 Facts C Secretariat As of

2009Dec

4 C Central America( , )Managua Nicaragua

4 C Brazil( , )Campinas Brazil

4 C Eas tern Africa( , )Kampala Uganda

4 C Secretariat( , )Bonn Germany

…4 C Vietnam

• Gl o bal t eam • 4 Reg io nal Of f ic e s• Co o r dinat io n o f

ac t ivit ie s and s e r vic e s o f 4 C wo r l dw ide

Wo r ks ho p o n Sus t ainabl e Co f f ee Deve l o pment/ Pr o g r es s o f the 4 C As s o c iat io n

!Thank you for your attention

Wo r ks ho p o n Sus t ainabl e Co f f ee Deve l o pment/ Pr o g r es s o f the 4 C As s o c iat io n