Product Brochure: Top 5 Online Travel Markets 2016

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  • TOP 5 ONLINE TRAVEL MARKETS 2016 PUBLICATION DATE: OCTOBER 2016

    PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE

    CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS

    PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

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    PRODUCT DETAILS Title: Type of Product:

    Category:

    Covered Regions:

    Covered Countries:

    Language:

    Formats:

    Number of Charts:

    Top 5 Online Travel Markets 2016

    Market Report

    Online Travel

    Global

    USA, China, Japan, UK, Germany

    English

    PDF & PowerPoint

    72

    PRICES* Single User License: Site License:

    Global Site License:

    750 (exc. VAT)

    1125 (exc. VAT)

    1500 (exc. VAT)

    QUESTIONS

    ANSWERED

    IN THIS REPORT

    What are the five largest countries by online travel sales in 2016?

    How is the global online travel market predicted to develop in the next few years?

    Which online travel trends are prevailing worldwide and in the top 5 markets?

    How does travel rank among other product categories purchased online in the UK and Germany?

    Which are the largest online travel agencies in the USA and in China?

    SECONDARY MARKET

    RESEARCH

    Our reports are exclusively based on secondary market research. Our researchers derive

    information and data from a variety of reliable published sources and compile the data into

    understandable and easy-to-use formats.

    ADVANTAGES Maximum Objectivity Reliable Sources

    Up-To-Date Analysis

    Boardroom-Ready PowerPoint Presentations

    Guidance For Strategic Company Decisions

    TOP 5 ONLINE TRAVEL MARKETS 2016

  • THE GROWTH OF THE TOP 5 ONLINE TRAVEL MARKETS WORLDWIDE TO SLOW DOWN

    The global online travel market is projected to retain double-digit growth rates for

    the next few years, which are afterwards expected to decline to less than 10%, according to

    the forecast cited in the yStats.com report. Some further predictions included in the report

    are that Asia-Pacific is to overtake North America as the region with the largest online travel

    sales; a larger share of online travel bookings is expected to be transacted via mobile

    platforms; and the revenues of peer-to-peer accommodation sharing and transport sharing

    platforms will expand more rapidly than those of traditional online travel agencies.

    The yStats.com report also reveals important trends and forecasts for the top 5

    countries with the largest online travel sales. The USA is projected to remain the lead in the

    top 5 online travel markets for the next several years, though China is likely to decrease the

    gap between itself and the U.S. considerably. The UK continues to outperform Germany in

    terms of online travel sales due to a high penetration of the online channel despite the

    smaller total travel market, and Japan is seeing an increasing share of travel bookings taking

    place through the mobile channels. Across all top 5 markets, a common trend is a

    continuous, but slowing growth of online travel sales, as the share of the online channel in

    the total travel market increases.

    TOP 5 ONLINE TRAVEL MARKETS 2016

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  • MANAGEMENT SUMMARY

    GLOBAL DEVELOPMENTS

    Overview of Online Travel Market Trends, October 2016

    Product Categories Purchased Online, incl. Travel Products or Services, in % of Online Shoppers, October 2015

    Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2015 - 2020f

    Breakdown of Online Travel Sales by Regions, in %, 2016f & 2020f

    Online Travel Sales, by Region, in USD billion, and CAGR, in %, 2015 2020f

    Top 10 Countries by Online Travel Sales, in USD billion, 2015 2020f

    Total Travel Sales, in USD billion, and Online Travel Share, in%, by Regions and Global, 2016f

    Travel Bookings via Mobile Channels, in USD billion, 2014 & 2019f

    Channels Used by Internet Users to Book Accommodation For Their Last Trip, by Online, Offline, and Mobile App,

    by Region, in %, October 2015

    Channels Used by Internet Users to Book Accommodation For Their Last Trip, by Online, Offline, and Mobile App,

    by Generation, in %, October 2015

    Revenues of Accommodation Sharing and Transport Sharing Platforms, in USD billion, and CAGR, in %, 2015 &

    2019f

    Online Travel Agencies Sales, in USD billion, 2015 & 2020f

    Breakdown of Online Travel Agencies Sales, by Top 3 Regions and Others, in % and in USD billion, 2015

    Top 6 Online Travel Agencies, by Gross Bookings, in USD million, and in % Change, 2014 & 2015

    Market Shares of the Top 5 Online Travel Agencies, in %, 2015

    Top 20 Travel Websites, by Website Rank, incl. Category, Website Visits, in millions, Average Visit Duration, in

    minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, Sept. 2016

    USA

    Online Travel Market Overview and Trends, October 2016

    Online Travel Sales, by Desktop/Laptop and Mobile, in USD billion, 2014 2019f

    Number of Mobile Travel Bookers, in millions, and Share of Online Travel Bookers, in %, 2014 2019f

    Online Share of Total Travel Bookings, in %, 2015

    OTAs Share of Online Travel Bookings, in %, 2014 & 2017f

    Mobile Travel Bookings with OTAs, in USD billion, 2014 & 2015

    Number of Unique Visitors to Travel Websites, by Travel Information Websites, Online Travel Agents and

    Hotels/Resorts Websites, by Desktop and Mobile, in thousands, April 2015 & July 2015

    Conversion Rate in Travel/Hospitality, Compared to Retail, by Desktop and Smartphone, in %, 2015

    Penetration of P2P Lodging Websites Users, in % of Travelers Who Are Aware of P2P Lodging Websites, by Age

    Group, Q4 2015

    CHINA

    Online Travel Market Overview and Trends, October 2016

    Product Categories Purchased Online in the Previous 3 Months, incl. Travel Products, in % of Online Shoppers,

    February 2015

    TOP 5 ONLINE TRAVEL MARKETS 2016

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    TABLE OF CONTENTS (1 OF 2)

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    CHINA (Cont.)

    Share of Outbound Travelers Who Booked via Online Travel Agencies, in %, 2015

    Share of Internet Users Who Booked Accommodation for Their Last Trip Via Mobile App, in %, October 2015

    Online Travel Gross Merchandise Volume, in CNY billion, 2012 2018f

    Online Outbound Travel Gross Merchandise Volume, by Packaged Tours and Independent Travel, in CNY billion,

    2010 - 2015

    Breakdown of Online Travel Market Gross Merchandise Volume by Segments, in %, Q2 2016

    Online Travel Agencies Revenue, in CNY billion, 2012 2018f

    Breakdown of Online Travel Agencies Market Shares by Revenues, in %, 2015

    Breakdown of Online Travel Agencies Market Shares by Transaction Size, by Online Air Ticket Reservation and

    Online Accommodation Booking, in %, Q4 2015

    UK

    Online Travel Market Overview and Trends, October 2016

    Product Categories Purchased Online, incl. Holiday Accommodation and Travel Arrangements, in % of Online

    Shoppers, Q1 2015 & Q1 2016

    Product Categories Purchased Online, incl. Holiday Accommodation and Travel Arrangements, in % of Online

    Shoppers, by Age Group and Gender, Q1 2016

    Breakdown of Devices Used to View Travel Content, in % of Online Travel Bookers, March 2016

    Devices Used to Book a Holiday Online, in % of Online Holiday Bookers, 2014 & 2015

    Reasons for Abandoning a Mobile Transaction on a Travel Website/App, in % of Smartphone Owners who

    Abandoned a Mobile Transaction on a Travel Website/App, June 2015

    Breakdown of Traffic To Top 10 UK Travel Websites, by Device, in %, June 2015

    GERMANY

    Online Travel Market Overview and Trends, October 2016

    Breakdown of Total Travel Sales, by Channel, incl. Online, in %, 2013 - 2015

    Channels Used to Book Vacation, incl. Online, in % of Travelers, 2005 & 2015

    Product Categories Purchased Online, incl. Travel Accommodation and Other Travel Services, in % of Online

    Shoppers, Q1 2015

    Types of Travel Services Booked Online, in % of Internet Users Who Booked Travel Services Online, March 2016

    Types of Online Platforms Used to Book Accommodation, in % of Internet Users Who Booked Accommodation

    Online, March 2016

    JAPAN

    Online Travel Market Overview and Trends, October 2016

    Share of Internet Users Who Booked Accommodation for Their Last Trip Online, in %, October 2015

    Mobile Share of Online Travel Bookings, in %, 2013 & 2015

    Top 10 Travel Web Entities Visited from Desktop Computers, by Number of Unique Visitors, in millions, and

    Average Minutes per Visitor, January 2016

    TOP 5 ONLINE TRAVEL MARKETS 2016

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    TOP 5 ONLINE TRAVEL MARKETS 2016

    REPORT-SPECIFIC SAMPLE CHARTS

  • GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

    The reports are compiled based on secondary market

    research. Secondary research is information gathered from

    previously published sources. Our reports are solely based on

    information and data acquired from national and international

    statistical offices, industry and trade asso