Product Brochure: Top 5 Online Travel Markets 2016

TOP 5 ONLINE TRAVEL MARKETS 2016 PUBLICATION DATE: OCTOBER 2016

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS

PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:

Type of Product:

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Top 5 Online Travel Markets 2016

Market Report

Online Travel

Global

USA, China, Japan, UK, Germany

English

PDF & PowerPoint

72

PRICES* Single User License:

Site License:

Global Site License:

€ 750 (exc. VAT)

€ 1125 (exc. VAT)

€ 1500 (exc. VAT)

QUESTIONS

ANSWERED

IN THIS REPORT

What are the five largest countries by online travel sales in 2016?

How is the global online travel market predicted to develop in the next few years?

Which online travel trends are prevailing worldwide and in the top 5 markets?

How does travel rank among other product categories purchased online in the UK and Germany?

Which are the largest online travel agencies in the USA and in China?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

TOP 5 ONLINE TRAVEL MARKETS 2016

THE GROWTH OF THE TOP 5 ONLINE TRAVEL MARKETS WORLDWIDE TO SLOW DOWN

The global online travel market is projected to retain double-digit growth rates for

the next few years, which are afterwards expected to decline to less than 10%, according to

the forecast cited in the yStats.com report. Some further predictions included in the report

are that Asia-Pacific is to overtake North America as the region with the largest online travel

sales; a larger share of online travel bookings is expected to be transacted via mobile

platforms; and the revenues of peer-to-peer accommodation sharing and transport sharing

platforms will expand more rapidly than those of traditional online travel agencies.

The yStats.com report also reveals important trends and forecasts for the top 5

countries with the largest online travel sales. The USA is projected to remain the lead in the

top 5 online travel markets for the next several years, though China is likely to decrease the

gap between itself and the U.S. considerably. The UK continues to outperform Germany in

terms of online travel sales due to a high penetration of the online channel despite the

smaller total travel market, and Japan is seeing an increasing share of travel bookings taking

place through the mobile channels. Across all top 5 markets, a common trend is a

continuous, but slowing growth of online travel sales, as the share of the online channel in

the total travel market increases.


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MANAGEMENT SUMMARY

GLOBAL DEVELOPMENTS

Overview of Online Travel Market Trends, October 2016

Product Categories Purchased Online, incl. “Travel Products or Services”, in % of Online Shoppers, October 2015

Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2015 - 2020f

Breakdown of Online Travel Sales by Regions, in %, 2016f & 2020f

Online Travel Sales, by Region, in USD billion, and CAGR, in %, 2015 – 2020f

Top 10 Countries by Online Travel Sales, in USD billion, 2015 – 2020f

Total Travel Sales, in USD billion, and Online Travel Share, in%, by Regions and Global, 2016f

Travel Bookings via Mobile Channels, in USD billion, 2014 & 2019f

Channels Used by Internet Users to Book Accommodation For Their Last Trip, by Online, Offline, and Mobile App,

by Region, in %, October 2015

Channels Used by Internet Users to Book Accommodation For Their Last Trip, by Online, Offline, and Mobile App,

by Generation, in %, October 2015

Revenues of Accommodation Sharing and Transport Sharing Platforms, in USD billion, and CAGR, in %, 2015 &

2019f

Online Travel Agencies Sales, in USD billion, 2015 & 2020f

Breakdown of Online Travel Agencies Sales, by Top 3 Regions and Others, in % and in USD billion, 2015

Top 6 Online Travel Agencies, by Gross Bookings, in USD million, and in % Change, 2014 & 2015

Market Shares of the Top 5 Online Travel Agencies, in %, 2015

Top 20 Travel Websites, by Website Rank, incl. Category, Website Visits, in millions, Average Visit Duration, in

minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, Sept. 2016

USA

Online Travel Market Overview and Trends, October 2016

Online Travel Sales, by Desktop/Laptop and Mobile, in USD billion, 2014 – 2019f

Number of Mobile Travel Bookers, in millions, and Share of Online Travel Bookers, in %, 2014 – 2019f

Online Share of Total Travel Bookings, in %, 2015

OTA’s Share of Online Travel Bookings, in %, 2014 & 2017f

Mobile Travel Bookings with OTAs, in USD billion, 2014 & 2015

Number of Unique Visitors to Travel Websites, by Travel Information Websites, Online Travel Agents and

Hotels/Resorts Websites, by Desktop and Mobile, in thousands, April 2015 & July 2015

Conversion Rate in “Travel/Hospitality”, Compared to “Retail”, by Desktop and Smartphone, in %, 2015

Penetration of P2P Lodging Websites Users, in % of Travelers Who Are Aware of P2P Lodging Websites, by Age

Group, Q4 2015

CHINA


Product Categories Purchased Online in the Previous 3 Months, incl. “Travel Products”, in % of Online Shoppers,

February 2015


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CHINA (Cont.)

Share of Outbound Travelers Who Booked via Online Travel Agencies, in %, 2015

Share of Internet Users Who Booked Accommodation for Their Last Trip Via Mobile App, in %, October 2015

Online Travel Gross Merchandise Volume, in CNY billion, 2012 – 2018f

Online Outbound Travel Gross Merchandise Volume, by Packaged Tours and Independent Travel, in CNY billion,

2010 - 2015

Breakdown of Online Travel Market Gross Merchandise Volume by Segments, in %, Q2 2016

Online Travel Agencies Revenue, in CNY billion, 2012 – 2018f

Breakdown of Online Travel Agencies Market Shares by Revenues, in %, 2015

Breakdown of Online Travel Agencies Market Shares by Transaction Size, by Online Air Ticket Reservation and

Online Accommodation Booking, in %, Q4 2015

UK


Product Categories Purchased Online, incl. “Holiday Accommodation” and “Travel Arrangements”, in % of Online

Shoppers, Q1 2015 & Q1 2016

Product Categories Purchased Online, incl. “Holiday Accommodation” and “Travel Arrangements”, in % of Online

Shoppers, by Age Group and Gender, Q1 2016

Breakdown of Devices Used to View Travel Content, in % of Online Travel Bookers, March 2016

Devices Used to Book a Holiday Online, in % of Online Holiday Bookers, 2014 & 2015

Reasons for Abandoning a Mobile Transaction on a Travel Website/App, in % of Smartphone Owners who

Abandoned a Mobile Transaction on a Travel Website/App, June 2015

Breakdown of Traffic To Top 10 UK Travel Websites, by Device, in %, June 2015

GERMANY


Breakdown of Total Travel Sales, by Channel, incl. “Online”, in %, 2013 - 2015

Channels Used to Book Vacation, incl. “Online”, in % of Travelers, 2005 & 2015

Product Categories Purchased Online, incl. “Travel Accommodation” and “Other Travel Services”, in % of Online

Shoppers, Q1 2015

Types of Travel Services Booked Online, in % of Internet Users Who Booked Travel Services Online, March 2016

Types of Online Platforms Used to Book Accommodation, in % of Internet Users Who Booked Accommodation

Online, March 2016

JAPAN


Share of Internet Users Who Booked Accommodation for Their Last Trip Online, in %, October 2015

Mobile Share of Online Travel Bookings, in %, 2013 & 2015

Top 10 Travel Web Entities Visited from Desktop Computers, by Number of Unique Visitors, in millions, and

Average Minutes per Visitor, January 2016


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REPORT-SPECIFIC SAMPLE CHARTS

GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market

research. Secondary research is information gathered from

previously published sources. Our reports are solely based on

information and data acquired from national and international

statistical offices, industry and trade associations, business

reports, business and company databases, journals, company

registries, news portals and many other reliable sources. By using

various sources we ensure maximum objectivity for all obtained

data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to

ensure validity and reliability.

The source of information and its release date are

provided on every chart. It is possible that the information

contained in one chart is derived from several sources. If this is

the case, all sources are mentioned on the chart.

The reports include mainly data from the last 12 months

prior to the date of report publication. Exact publication dates are

mentioned in every chart.

Definitions

The reports take into account a broad definition of B2C

E-Commerce, which might include mobile commerce. As

definitions may vary among sources, exact definition used by the

source (if available) is included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts,

rankings, line graphs and tables. Every chart contains an Action

Title, which summarizes the main idea/finding of the chart and a

Subtitle, which provides necessary information about the

country, the topic, units or measures of currency, and the

applicable time period(s) to which the data refers. With respect to

rankings, it is possible that the summation of all categories

amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the

following order: Cover page, preface, legal notice, methodology,

definitions, table of contents, management summary

(summarizing main information contained in each section of

report) and report content (divided into sections and chapters).

When available, we also include forecasts in our report content.

These forecasts are not our own; they are published by reliable

sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance

by using evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data

collection, for example the time of survey and number of people

surveyed, is provided in the form of a note. In some cases, the

note (also) contains additional information needed to fully

understand the contents of the respective data.

When providing information about amounts of money,

local currencies are most often used. When referencing currency

values in the Action Title, the EUR values are also provided in

brackets. The conversions are always made using the average

currency exchange rate for the respective time period. Should the

currency figure be in the future, the average exchange rate of the

past 12 months is used.

METHODOLOGY OF OUR TOP 5 ONLINE TRAVEL MARKETS 2016 REPORT

Report Coverage

This report covers the online travel market. It takes into

account a wide definition of the travel segment, including

transportation, accommodation, tour packages and others.

Besides sales figures, penetration and rankings, this report also

reveals important market trends that affect the online travel

market, such as the rise of mobile bookings and peer-to-peer

services.

The report is focused on the global market

developments and the top five markets in terms of online travel

sales.

Report Structure

The global chapter opens the report, including an

overview of global market developments, trends, regional and

country comparisons.

The rest of the report is devoted to the top five online

travel markets ranked by online travel sales: the USA, China, the

UK, Germany and Japan.

In the country sections, the following information is

covered, where available: online travel sales, the share of online

shoppers booking travel services online and the rank of this

category among other E-Commerce product categories, the online

share of total travel sales, platforms and channels used by

travelers to book travel services, mobile travel bookings, total sales

and shares of online travel agencies, rankings of online travel

websites used. Not all types of information mentioned are

provided for each country, due to varying data availability.

Furthermore, for each of the top markets covered, a text

chart with a qualitative overview of the online travel market,

trends and players is included.


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UPCOMING RELATED REPORTS

Global Online Travel Market 2016 October 2016 € 2,450

Global B2C E-Commerce Market 2016 June 2016 € 4,950

Online Retail in Emerging Markets 2016 June 2016 € 3,450

Trends in Worldwide Internet Retail 2016 July 2016 € 1,450

Top Players in Global B2C E-Commerce Market 2016 July 2016 € 950

Global Mobile Online Payment Methods: First Half 2016 October 2016 € 950

Global Alternative Online Payment Methods: First Half 2016 September 2016 € 950

Global Online Payment Methods: First Half 2016 September 2016 € 1,950

Asia-Pacific Online Payment Methods: First Half 2016

Europe Online Payment Methods: First Half 2016

September 2016

August 2016

€ 750

€ 950

MENA B2C E-Commerce Market 2016 June 2016 € 2,950

Africa B2C E-Commerce Market 2016 May 2016 € 1,950

Middle East B2C E-Commerce Market 2016 May 2016 € 1,950

Latin America B2C E-Commerce Market 2016 March 2016 € 1,950

Europe B2C E-Commerce Market 2016 February 2016 € 2,950

Western Europe B2C E-Commerce Market 2016 February 2016 € 1,950

Eastern Europe B2C E-Commerce Market 2015 January 2016 € 1,950

North America B2C E-Commerce Market 2015 November 2015 € 950

Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450

Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950

REPORT

PUBLICATION

DATE

PRICE*

Europe Online Travel Market 2016

Asia-Pacific Online Travel Market 2016

October 2016

November 2016

€ 750

€ 750


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Business

Product Brochure: Top 5 Online Travel Markets 2016