Product Brochure: Global Cross-Border B2C E-Commerce 2017

GLOBAL CROSS-BORDER B2C E-COMMERCE 2017 PUBLICATION DATE: FEBRUARY 2017

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-9 TABLE OF CONTENTS I PAGE 10 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 11 METHODOLOGY I PAGE 12 RELATED REPORTS I PAGE 13 CLIENTS I PAGE 14-15 FREQUENTLY ASKED QUESTIONS

PAGE 16 ORDER FORM I PAGE 17 TERMS AND CONDITIONS

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Global Cross-Border B2C E-Commerce 2017

Report

Cross-Border

Asia-Pacific, Europe, Latin America, Middle East and Africa, North

America

Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan,

Mexico, Nigeria, Poland, Russia, South Africa, South Korea, Spain,

Turkey, UAE, UK, USA

English

PDF & PowerPoint

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QUESTIONS

ANSWERED

IN THIS REPORT

What share of global B2C E-Commerce is attributed to cross-border sales?

How large is cross-border B2C E-Commerce predicted to be in various regions in 2020?

What are the main drivers and barriers to cross-border B2C E-Commerce growth?

What percentage of online shoppers in 50 different countries buys cross-border?

Which product categories are demanded by cross-border online shopper the most?

What companies are leading in global cross-border E-Commerce?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

GLOBAL CROSS-BORDER B2C E-COMMERCE 2017

CROSS-BORDER B2C E-COMMERCE TO INCREASE ITS SHARE OF THE

GLOBAL ONLINE RETAIL MARKET

More than 50% of global online shoppers buy from E-Commerce sellers in other

countries. This is a finding of several consumer surveys conducted across the globe in 2016

and cited in this market report by yStats.com. Their primary motivation is to find better

prices, but also to reach products of a better quality or items not available in their own

country. Clothes, consumer electronics, books and other media products rank as the

categories with highest demand in global cross-border E-Commerce.

Delivery and shipping costs are the main concern preventing more online shoppers

from making purchases from out-of-country sellers, according to another survey cited in the

yStats.com’s publication. Third-party research shows that in 2016 more than one-half of

shoppers received free delivery on their latest cross-border online purchase. When it comes

to choosing payment methods, cross-border online shoppers consider service fees and

purchase value and tend to use credit card and E-Wallets more than other payment means.

Countries such as the USA, China, and the UK are the top destinations for cross-

border online shoppers. Furthermore, yStats.com’s research reveals a clear trend in favor of

intra-regional trade, especially in Europe and North America. Large E-Commerce

marketplaces in these countries are among the major winners of the cross-border growth:

in 2016, nearly two-thirds of cross-border online shoppers made their latest international

purchase from Amazon, eBay, AliExpress or Alibaba.


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MANAGEMENT SUMMARY

GLOBAL DEVELOPMENTS

Cross-Border B2C E-Commerce Market Overview and Trends, February 2017

Cross-Border Share of B2C E-Commerce Sales, in %, 2015 & 2021f

Cross-Border B2C E-Commerce Sales, in USD billion, and Share of Total B2C E-Commerce Sales, in %, by Regions,

2014 & 2020f

Share of Online Purchases Imported from Other Regions, in %, by Regions, 2016

Cross-Border Online Shopper Penetration, in % of Online Shoppers, According to Three Consumer Surveys,

2015/2016

Top 10 Countries by Cross-Border Online Shopper Penetration, in % of Cross-Border Online Shoppers, October 2016

Top 3 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August 2016

Top 10 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, October 2016

Top 10 Barriers to Cross-Border Online Shopping, in % of Online Shoppers, October 2016

Breakdown of Cross-Border Online Purchases by Device Used for Purchase, in %, October 2016

Product Categories Purchased Cross-Border, in % Cross-Border Online Shoppers, September 2015

Top 3 Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August

2016

Top 3 Considerations When Choosing a Payment Method in Cross-Border Online Shopping,

in % of Cross-Border Online Shoppers, August 2016

Breakdown of the Latest Cross-Border Online Purchase by Value in EUR, in % of Cross-Border Online Shoppers,

October 2016

Breakdown of the Latest Cross-Border Online Purchases by Parcel Weight in Kg, in % of Cross-Border Online

Shoppers, October 2016

Breakdown of the Latest Cross-Border Online Purchase by Shipping Cost in EUR, in % of Cross-Border Online

Shoppers, 2015 & 2016

Top 4 Countries by Share of Cross-Border Online Shoppers Who State That All or Most of Their Cross-Border Online

Spending is Made on Marketplaces, in %, August 2016

Top 7 E-Commerce Websites Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online

Shoppers, October 2016

International Traffic Share of 11 Selected Leading E-Commerce Websites, incl. Total Website Visits on Desktop, in

millions, Share of International Traffic, in %, and Top 5 Countries by Share of Website Traffic, in %, January 2017

Share of World’s Top 1,000 Online Retailers Shipping Cross-Border, by Selected Countries, September 2016

ASIA-PACIFIC

3.1. REGIONAL

Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Australia, China, India, Japan, Philippines,

Thailand, and South Korea, Q4 2015

Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-

Border Shoppers Only, in %, by China, India, Japan, Singapore, Thailand, October 2016

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TABLE OF CONTENTS (1 OF 6)

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ASIA-PACIFIC (CONT.)

3.2. CHINA


Cross-Border E-Commerce Exports, in CNY trillion, and Breakdown by B2B and B2C/C2C, 2011 – 2016e

Cross-Border E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, 2011 – 2016e

Cross-Border Retail E-Commerce Imports, in USD billion, and Year-on-Year Change, in %, 2014 – 2020f

Cross-Border Online Shopper Penetration, in % of Online Shoppers in China, 2014 & 2015

Top Product Categories and Top Countries for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers

in China, March 2016

Types of Websites to Use for Cross-Border Online Shopping in the Future, in % of Cross-Border Online Shoppers in

China, March 2016

3.3. JAPAN

Cross-Border B2C E-Commerce Imports from China and the USA to Japan, in JPY billion, 2015 – 2019f

Cross-Border B2C E-Commerce Exports from Japan to China and the USA, in JPY billion, 2015 – 2019f

3.4. SOUTH KOREA

Cross-Border Online Shopper Penetration, in % of Online Shoppers in South Korea, October 2015

Cross-Border E-Commerce Exports, in KRW billion, 2014 & 2015

Cross-Border E-Commerce Imports, in KRW billion, 2014 & 2015

Breakdown of Cross-Border E-Commerce by Country and Region, by Imports and Exports, in %, 2015

Breakdown of Cross-Border E-Commerce by Product Category, by Cross-Border Imports and Cross-Border Exports,

in %, 2015

3.5. INDIA

Cross-Border B2C E-Commerce Imports, in INR billion, 2016e & 2017f

Top 3 Countries for Cross-Border Online Shopping, in % of Online Shoppers in India, October 2016

3.6. AUSTRALIA

Breakdown of Online Spending by Domestic and Cross-Border, by Product Category, in %, Breakdown of Online

Spending by Product Category, by Domestic and Cross-Border, in %, and Year-on-Year Change of Domestic and

Cross-Border Online Spending, by Product Category, in %, September 2016

EUROPE

4.1. REGIONAL

Cross-Border Online Shopper Penetration in the EU, in % of Online Shoppers, 2012 - 2016

Cross-Border Online Shopper Penetration in the EU, by Online Shoppers Buying From Other EU Countries and from

Non-EU Countries, in % of Online Shoppers, 2012 - 2016

Cross-Border Online Shopper Penetration in the EU, in % of Online Shoppers, by Country, 2016



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EUROPE (CONT.)

4.2. UK

Cross-Border B2C E-Commerce Overview and Trends, February 2017

Share of Online Shoppers in the UK Who Have Purchased Cross-Border and Who Would Consider Purchasing Cross-

Border, in %, August 2016

Top 3 Barriers to Cross-Border Online Shopping, in % of Online Shoppers in the UK, August 2016

Share of Online Shoppers Who Have Purchased and Who Would Purchase Cross-Border from Selected Countries,

incl. the USA, France, and Germany, in %, August 2016

Share of E-Commerce Orders Sent by UK Online Retailers Internationally, in %, July 2015 & July 2016

Shares of Top 150 Online Retailers in the UK Who Ship Internationally, Offer Prices in Other Currencies, and Offer

Non-English Language Options, in %, February 2016

4.3. GERMANY

Cross-Border Online Shopper Penetration, by Online Shoppers Who Have Purchased Cross-Border and Online

Shoppers Who Plan to Purchase Cross-Border, in % of Online Shoppers in Germany, by Total Online Shoppers and

Online Shoppers 18-29, March 2016

Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers in Germany, March 2016

Top 5 Countries and Regions in Cross-Border Online Shopping, by Purchased From and Planned Purchase in the

Next 12 Months, in % of Cross-Border Online Shoppers in Germany, March 2016

Top Regions in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Germany, December 2016

Breakdown of Orders Receive by Cross-Border Online Merchants in Germany by Domestic, Europe and Non-

European Countries, in %, October 2015

Adaptations Made by Cross-Border Online Merchants in Their Online Stores to Account for Conditions in Other

Countries, in % of Cross-Border Online Merchants in Germany, October 2015

4.4. FRANCE

Cross-Border Online Shopper Penetration, in % of Internet Users in France, June 2015 & June 2016

Top 2 Reasons for Shopping Cross-Border, in % of Cross-Border Online Shoppers in France, 2016

Top 2 Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers in France, 2016

Major Barriers to Cross-Border Online Shopping, in % of Online Shoppers in France Who Do Not Buy Cross-Border,

2016

4.5. RUSSIA

B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic and Cross-Border, in %, 2011 – 2016e

Cross-Border B2C E-Commerce Imports, in RUB billion, 2013 – 2016e

Breakdown of Cross-Border Online Spending and Number of Shipments by Country, in %, 2016e

Breakdown of Cross-Border E-Commerce Imports by Product Categories, in %, 2016e

Share of Online Shoppers in Russia Who Purchased from Russian Online Stores from Own City and Another City,

from Chinese Online Stores and from English Language Online Stores, in %, 2013 - 2016

Breakdown of Cross-Border B2C E-Commerce Exports by Product Category, in USD million and in %, 2016e

Main Barriers to Cross-Border B2C E-Commerce Exports, in % of Merchants in Russia Selling Goods or Services

Online to Other Countries, in %, September 2016

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GLOBAL CROSS-BORDER B2C E-COMMERCE 2017 TABLE OF CONTENTS (3 OF 6)

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EUROPE (CONT.)

4.6. SPAIN

Breakdown of E-Commerce Transaction Value, by Exports, Imports and Domestic, in EUR million, Q1 2014 – Q2 2016

Breakdown of E-Commerce Transaction Number, by Exports, Imports and Domestic, in millions, Q1 2014 – Q2 2016

4.7. ITALY

Breakdown of B2C E-Commerce Sales by Domestic and Cross-Border Imports, in EUR billion, 2012 – 2016e

Cross-Border B2C E-Commerce Exports, in EUR billion, 2012 – 2016e

4.8. POLAND

Cross-Border Online Shopper Penetration, by Age Group, in % of Internet Users in Poland, April 2016

Product Categories Purchased from Foreign Online Merchants, in % of Cross-Border Online Shoppers in Poland,

April 2016

4.9. TURKEY

Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million,

Q1 2014 – Q4 2016

NORTH AMERICA

5.1. REGIONAL


Border Shoppers Only, in %, by Canada and the USA, October 2016

Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Canada, USA, Q4 2015

5.2. USA

Cross-Border B2C E-Commerce Overview and Trends, February 2017

Breakdown of Attitude to Cross-Border Online Shopping, in % of Online Shoppers in the USA, and Breakdown of

Time of the Last Cross-Border Purchase, in % of Cross-Border Online Shoppers, 2016

Barriers to Cross-Border Online Shopping, in % of Online Shoppers in the USA, 2016

Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in the USA,

October 2016

Breakdown of the Latest Cross-Border Online Purchase by Country, in % of Cross-Border Online Shoppers in the

USA, October 2016

Share of Top Online Retailers in the USA Shipping Internationally, in %, September 2016

Top 9 Countries Shipped to by Top Online Retailers in the USA, in % of Top Online Retailers in the USA, September

2016

Share of Cross-Border Online Merchants in the USA Selling Internationally Through a Marketplace, in %, December

2015

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NORTH AMERICA (CONT.)

5.3. CANADA

Cross-Border Online Shopper Penetration, in % of Online Shoppers in Canada, March 2016

Top 3 Regions/Countries Purchased From, in % of Cross-Border Online Shoppers in Canada, March 2016

Breakdown of Websites Preferred for Online Shopping, by Canadian and American, in % of Online Shoppers in

Canada, March 2015

Reasons for Preferring to Shop from Canadian Websites Rather Than Cross-Border, in % of Online Shoppers in

Canada, March 2015

LATIN AMERICA

6.1. REGIONAL


Border Shoppers Only, in %, by Argentina, Brazil, Chile, Mexico, and Peru, October 2016

Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Argentina, Brazil, Chile, Colombia, and

Mexico, Q4 2015

6.2. BRAZIL


Breakdown of B2C E-Commerce Sales by Cross-Border and Domestic, in % and in USD billion, 2015

Cross-Border E-Commerce Imports, in USD billion, 2013 - 2015

Number of Cross-Border Online Shoppers, in millions, 2013 - 2015

Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Brazil,

2014 & 2015

Breakdown of Payment Methods Used in Cross-Border Online Shopping, in %, 2015

Breakdown of the Last Purchase from International E-Commerce Website by Website Purchased From, in %, 2015

6.3. MEXICO

Breakdown of Online Shoppers by Domestic Only, Cross-Border Only, Domestic and Cross-Border, in %, May 2015

Top Countries/Regions for Cross-Border Online Purchases, in % of Cross-Border Online Shoppers in Mexico, 2015 &

2016

Top Drivers for Cross-Border Online Purchases, in % of Cross-Border Online Shoppers in Mexico, 2015 & 2016

MIDDLE EAST AND AFRICA

7.1. REGIONAL


Border Shoppers Only, in %, by Egypt, Israel, Nigeria, South Africa, and the UAE, October 2016

Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Nigeria and South Africa, Q4 2015

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MIDDLE EAST AND AFRICA (CONT.)

7.2. UAE

Share of Online Purchases from Overseas Vendors, in % of All Online Purchases, 2016

Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in the UAE,

October 2016

Top Countries Purchased From in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in the UAE,

October 2016

7.3. SOUTH AFRICA

Share of Online Shoppers in South Africa Who Would Buy from Out-of-Country Online Retailer in the Next 12 Months

if Better Prices Were Available, in %, 2015

7.4. NIGERIA

Awareness of Foreign E-Commerce Websites Amazon and AliExpress, Compared to Awareness of Domestic E-

Commerce Websites Jumia and Konga, in % of Individuals in Nigeria, by Age Group, and Gender, March 2016

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REPORT-SPECIFIC SAMPLE CHARTS

GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market research.

Secondary research is information gathered from previously published

sources. Our reports are solely based on information and data acquired

from national and international statistical offices, industry and trade

associations, business reports, business and company databases,

journals, company registries, news portals and many other reliable

sources. By using various sources we ensure maximum objectivity for all

obtained data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided on

every chart. It is possible that the information contained in one chart is

derived from several sources. If this is the case, all sources are mentioned

on the chart.

The reports include mainly data from the last 12 months prior

to the date of report publication. Exact publication dates are mentioned in

every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions may

vary among sources, exact definition used by the source (if available) is

included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings,

line graphs and tables. Every chart contains an Action Title, which

summarizes the main idea/finding of the chart and a Subtitle, which

provides necessary information about the country, the topic, units or

measures of currency, and the applicable time period(s) to which the data

refers. With respect to rankings, it is possible that the summation of all

categories amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following

order: Cover page, preface, legal notice, methodology, definitions, table of

contents, management summary (summarizing main information

contained in each section of report) and report content (divided into

sections and chapters). When available, we also include forecasts in our

report content. These forecasts are not our own; they are published by

reliable sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance by using

evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for

example the time of survey and number of people surveyed, is provided in

the form of a note. In some cases, the note (also) contains additional

information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in the

Action Title, the EUR values are also provided in brackets. The conversions

are always made using the average currency exchange rate for the

respective time period. Should the currency figure be in the future, the

average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR GLOBAL CROSS-BORDER B2C E-COMMERCE 2017 Report Coverage

This report covers the global cross-border B2C E-Commerce

market. It includes information about cross-border E-Commerce exports

and imports, with a focus on cross-border imports and cross-border

online shopper behavior.

All global regions are covered in this report, with data

availability varying across the markets.

Report Structure

Information about global developments and trends is

presented first. This includes forecasts regarding cross-border B2C E-

Commerce sales and their share of total B2C E-Commerce sales

worldwide and by region, cross-border online shopper penetration

worldwide and in top 10 countries, drivers and barriers of cross-border

online shopping according to consumers, ranking of product categories

purchased by cross-border online shoppers, information about payment

and delivery in cross-border E-Commerce.

The rest of the report divided by regions. Within the regional

chapters, regional information is included first. The countries are presented

in the descending order of B2C E-Commerce sales.

Depending on data availability, the following types of market

information are included: cross-border online shopper penetration, cross-

border B2C E-Commerce sales (imports and/or exports), countries most

purchased from by online shoppers in the country, countries most sold to

by online merchants in the country, most purchased product categories,

reasons for buying from out-of-country online sellers and barriers to cross-

border E-Commerce.

Not all the mentioned types of information are available for each

of the countries covered. For the leading countries in selected regions, also

a text chart with a qualitative overview of cross-border B2C E-Commerce is

presented.


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Global E-Commerce Marketplaces 2016

Trends in Worldwide Internet Retail 2016

Global B2C E-Commerce Market 2016

Top Players in Global E-Commerce Market 2016

Global Mobile Online Payment Methods: Second Half 2016

Global Alternative Online Payment Methods: Second Half 2016

Asia-Pacific Online Payment Methods: Second Half 2016

Europe Online Payment Methods: Second Half 2016

Global Online Payment Methods: Second Half 2016

Global Mobile Wallets 2017: Competitors and Market Opportunities Methods

November 2016

July 2016

June 2016

June 2016

February 2017

February 2017

February 2017

February 2017

January 2017

January 2017

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€ 750

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Germany B2C E-Commerce Sales Forecasts: 2016 to 2020

Japan B2C E-Commerce Sales Forecasts: 2016 to 2020

UK B2C E-Commerce Sales Forecasts: 2016 to 2020

USA B2C E-Commerce Sales Forecasts: 2016 to 2020

China B2C E-Commerce Sales Forecasts: 2016 to 2020

Top 5 Country B2C E-Commerce Sales Forecasts: 2016 to 2020

December 2016

December 2016

December 2016

November 2016

November 2016

November 2016

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Middle East B2C E-Commerce Market 2016 May 2016 € 1,950

Africa B2C E-Commerce Market 2016 May 2016 € 1,950

Latin America B2C E-Commerce Market 2016

Europe B2C E-Commerce Market 2016

North America B2C E-Commerce Market 2015

Asia-Pacific B2C E-Commerce Market 2015

Southeast Asia B2C E-Commerce Market 2015

Global B2C E-Commerce Delivery 2015

March 2016

February 2016

November 2015

October 2015

September 2015

October 2015

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UPCOMING RELATED REPORTS

REPORT PUBLICATION

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Europe Cross-Border B2C E-Commerce Market 2017

Asia-Pacific Cross-Border B2C E-Commerce Market 2017

Global Online Payment Methods: Full Year 2016

February 2017

February 2017

March 2017

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Business

Product Brochure: Global Cross-Border B2C E-Commerce 2017