Procter Gamble Mobile Marketing - Touching lives, all the time, everywhere

  • View
    2.261

  • Download
    0

Embed Size (px)

DESCRIPTION

From Julia Martin Rovira, part of Procter & Gamble’s digital marketing team. Julia will present P&G’s views on what consumers want and don’t want from mobile marketeers. http://www.pg.com/

Text of Procter Gamble Mobile Marketing - Touching lives, all the time, everywhere

  • 1. Julia MartinRovira, Digital Marketing Manager Email: martinrovira.j@pg.com P&G & Mobile Marketing Touching lives, all the time, everywhere

2. H&S MSTags PuR i-Phone App Pampers mCRM Old Spice Vicks mAlertsbruno banani Game SMS Raffle 3. P&G & Mobile Marketing Back Up Slides 4. P&G at a glance OVER $80 Billion in SalesApproximately 86 brands in 180 countries 23 Brands are Billion Dollar BrandsWe serve 4 billion consumers around the world today 5. Purposed InspiredMobile Marketing can support P&G in its purpose to serve more consumers, in more parts of the world, more completely 6. Mobile as part of a holistic campaign 7. Digital Marketing Elements 8. Mobile plays a different rolein consumers lives Supporting Role Lead character Hero