Upload
guest157a05
View
4.106
Download
1
Embed Size (px)
Citation preview
ETHICAL, SOCIAL, AND POLITICAL
ISSUESE-COMMERCE
PRESENTED BYGROUP 5
คุ�ณลอกเลคุเชอร์ของเพื่��อนบ่�อยมั้��ย?| ไม่�ลอกหรอก เอาม่า XEROX ดี กว่�า | แหม่ ก�ม่ บ้�าง เม่�าท์�เพล�นเลยจดีไม่�ท์�น
| จดีเองดี ท์ �สุ�ดี
คุ�ณร์� �มั้� �ย ตอนน��ซี�ดี�เพื่ลงไทย แผ่�นละเท�าไหร์�?| ร��สุ� ก�ราคา บ้าท์
| ไม่�เคยร��นานแล�ว่ | เขาโหลดีของฟร ก�นท์�$งน�$น
เวลาน��งท&างานอย��หน�าคุอมั้ ท&าอะไร์ก�นบ่�าง?| ก�ต้�องท์&างานสุ�
| ท์&าท์�กอย�างแหละ ก�รายงาน (ป.โท์) ม่�นเยอะ
| ปล�กผั�ก เล $ยงปลา ก�งานนะ
คุ�ณไดี�ร์�บ่เมั้ลคุล'ปแอบ่ถ่�ายดีาร์าสาว ส'�งท��คุ�ณท&าคุ�อ?| ร บ้เป*ดีดี� แล�ว่สุ�งต้�อ | ดี�เสุร�จ ลบ้เลย
| ไม่�ดี�หรอก ลบ้ท์�$งเลย
ถ่�าว'ชาน��ไมั้�แจก TEXTBOOK จะท&าอย�างไร์?| ไปซื้,$อสุ�
| เอาไป XEROX สุ�จ-ะ | XEROX ของเพ,�อนท์ �จดีเอาไว่�แล�ว่ ดี ท์ �สุ�ดี
ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE PRESENTED BY GROUP 5
PRINT THE LIBRARY (ONLINE)IS PLAYING FAIR, OR JUST OUT TO
MAKE A BUCK?
• PROVIDE ACCESS TO “ALL THE WORLD’S INFORMATION”
• MAKE MONEY BY SELLING ADS
• THE PROBLEM ARISES WHEN WHAT GOOGLE PUT IN THEIR SEVERS DOES NOT BELONG TO THEM
BOOK SEARCH PROJECT
(PREVIOUSLY CALLED GOOGLE PRINT)1. THE PARTNER PROGRAM (PREVIOUSLY CALLED THE
PUBLISHER PROGRAM)
– OBTAIN PERMISSION FROM PUBLISHERS TO SCAN THEIR BOOKS AND PROVIDE BIBLIOGRAPHIC
– BENEFIT• PUBLISHERS & AUTHORS : GET CHANCE FOR
WIDER MARKET• GOOGLE : SELL MORE ADS
* NO PROBLEM FOR THIS PART
BOOK SEARCH PROJECT
(PREVIOUSLY CALLED GOOGLE PRINT)2. THE LIBRARY PROJECT (PREVIOUSLY CALLED
GOOGLE PRINT LIBRARY)– SCAN MILLIONS OF BOOKS IN UNIVERSITY
AND PUBLIC LIBRARIES– ALLOW USERS TO SEARCH FOR KEY
PHASE, AND DISPLAY “RELEVANT” PORTION OF THE TEXT CALLS “SNIPPETS”
– WITHOUT PERMISSION FROM PUBLISHERS
THE LIBRARY PROJECT
• SUPPORT BY PRESTIGIOUS LIBRARIES: U. OF MICHIGAN, HARVARD U., STAMFORD U., THE NEW YORK PUBLIC LIBRARY AND OXFORD U.
• REFUSE TO PARTICIPATE: THE SMITHSONIAN INSTITUTE, THE BOSTON PUBLIC LIBRARY AND A CONSORTIUM OF 19 RESEARCH AND ACADEMIC LIBRARIES IN THE NORTHEAST
WHY DISAGREE?– HARMFUL TO AUTHORS AND PUBLISHERS– RESTRICTIONS THAT GOOGLE WANTS TO
PLACE ON THEIR COLLECTION, UNAVAILABLE TO OTHER SEARCH SERVICES
CONTROVERSIAL
TWO LAWSUITS CLAIMED “COPYRIGHT INFRINGEMENT”
– BY THE AUTHORS GUILD
– BY FIVE MAJOR PUBLISHING COMPANIES (MCGRAW HILL, PEARSON EDUCATION, PENGUIN GROUP, SIMON & SCHUSTER, AND JOHN WILEY & SONS)
CONTROVERSIAL
• AMERICAN ASSOCIATION OF PUBLISHERS ALLEGES:– GOOGLE KEEP TALKING ABOUT DOING THIS
BECAUSE IT IS GOOD FOR THE WORLD. THAT HAS NEVER BEEN A PRINCIPLE IN LAW
• GOOGLE CLAIMS:– PERFORM A PUBLIC SERVICE, AVAILABLE TO
MILLIONS ON THE INTERNET– HELP PUBLISHER SELLING NEW COPIES OF
BOOKS– THIS USE IS “FAIR” UNDER THE “FAIR USE”
DOCTRINE. IT IS CODIFIED IN THE COPYRIGHT ACT IN 1976
TWO DIFFERENT OUTCOMES OF COPYRIGHT LAWSUIT
1. IN NEW YORK, THE UMG RECORDING & MP3 CASECOPIED COPYRIGHTED WORKS ONTO A SERVER AND ALLOWED ACCESS TO THIRD-PARTY SUBSCRIBERS WAS NOT PROTECTED BY FAIR USE
2. IN CALIFORNIA, TWO NINTH CIRCUIT CASES, KELLY & ARRIBA SOFT, AND PERFECT 10, INC & AMAZON.COM INS.THE STORAGE AND DISPLAY OF “THUMBNAIL” IMAGES OF COPYRIGHT WORKS IN ORDER TO MAKE THEM ACCESSIBLE VIA A SEARCH ENGINE WAS FAIR USE
OTHER BOOK SEARCH PROJECTS
1. MICROSOFT : “MICROSOFT LIVE BOOKS SEARCH”
– LAUNCHED IN 2006– SCAN BOOKS WITH PERMISSION FROM
PUBLISHERS– SCAN 750,000 BOOKS AND 80 MILLION
ACADEMIC ARTICLES– CLOSED THE PROJECT DOWN IN MAY 2008
2. THE OPEN CONTENT ALLIANCE (OCA)– OPEN DATABASE OF BOOK CONTENTS THAT
WILL BE ACCESSIBLE FROM ANY SEARCH ENGINE
– FOCUS ON BOOKS IN THE PUBLIC DOMAIN, OFTEN HISTORICAL INTEREST
– OBTAIN PERMISSION FROM PUBLISHERS BEFORE SCANNING
CASE STUDY QUESTIONSPLEASE OPEN YOUR TEXTBOOK TO PAGE 8-63
1WHO IS HARMED BY GOOGLE’S LIBRARY PROJECT?
MAKE A LIST OF HARMED GROUPS.
A N S W E RPUBLISHING COMPANY PUBLIC CAN
ACCESS FOR FREE OF CHARGE.AUTHORS OF THE BOOK THE COPYRIGHT INFRINGEMENT.
1FOR EACH GROUP, TRY TO DEVISE A SOLUTION THAT WOULD ELIMINATE OR
LESSEN THE HARM.
A N S W E RBOTH PUBLISHER AND AUTHOR
• MUTUAL AGREEMENT OF BUSINESS MODEL
• GIVE MONETARY COMPENSATION
2IF YOU WERE A LIBRARIAN, WOULD YOU SUPPORT GOOGLE’S LIBRARY PROJECT?
WHY OR WHY NOT?
A N S W E R“SUPPORT” IN CONCEPT FREE EXCHANGE OF INFORMATION IS SIMILAR MODEL TO A PUBLIC LIBRARY
“THREAT” IN SUBSTITUTE SERVICE GOOGLE’S LIBRARY HAS A COMPETITIVE EDGE OVER A PHYSICAL LIBRARY
3DO YOU BELIEVE GOOGLE’S CLAIM THAT SCANNING ENTIRE BOOKS FITS WITHIN
THE CONCEPT OF “FAIR USE”?WHY OR WHY NOT?
A N S W E R“NO”
CHARACTER OF USE
NATURE OF THE WORK
AMOUNT OF WORK USED
MARKET EFFECT OF USE
CONTEXT OF USE
1. FACTOR OF FAIR USE
2. FAIR USE: NOT EXCLUSIVE SEARCH
ENGINE
4WHAT ARE SOME OF THE IMPORTANT DIFFERENCES BETWEEN GOOGLE’S
LIBRARY PROJECT PROGRAM AND THE OPEN CONTENT ALLIANCE PROGRAM?
A N S W E R“GOOGLE”
COMMERCIAL EXCLUSIVE
WITH/WITHOUT PERMISSION
“OCA”NON-COMMERCIAL
BE ACCESSIBLE FROM ANY SEARCH ENGINE
PUBLISHER AGREEMENT
5WHY IS GOOGLE PURSUING THE LIBRARY PROJECT PROGRAM? WHAT IS IN IT FOR
GOOGLE?MAKE A LIST OF BENEFITS TO GOOGLE.
A N S W E RHORIZONTAL INTEGRATION
INCREASE GOOGLE PAGE VIEW, DECREASE OTHER SEARCH ENGINE PAGE VIEW
MORE BENEFIT OPPORTUNITYINCREASE BARGAINING POWER
ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE PRESENTED BY GROUP 5
แอบ่เอาร์�ปคุนอ��นจากในเน-ตมั้าล�อเล�นโดียเจ�าต�วไมั้�ร์� �ถ่�อว�าผ่'ดีมั้��ย?
| ผั�ดี เพราะไม่�ให�เจ�าต้�ว่เล,อกร�ปสุว่ยๆ | ไม่�ผั�ดี แกล�งก�นข&าๆในห�องเร ยน
เล�าเร์�ยนส&าเร์-จว'ทยา ก-ย�อมั้ไดี�เก�ยร์ต' แต�ฝึ0กอบ่ร์มั้ดี�วยจร์'ยธร์ร์มั้แล�วต�างหาก จ2งจะสบ่
ส�นต'ส�ขGROUP 5: NOK AOZZ COOK EIGHT and OH