Online Print Store-Viva Print Case Study

RADIXWEB

Online Print Store

- Viva Print Case Study

` Case Study – 1800BusinessCards

401 , Anand Mangal – II, C.G. Road, Ahmedabad 380009 | [email protected] P a g e 1

RADIXWEB | www.radixweb.com

Table of Content

The Client 3

Requirements 3

Radix Approach 4

The Solution 5

Star Features 9

Language Localization 9

Studio Localization 10

Metric Based Development 10

Video Hosting Feature 10

Technologies Employed 11

The Wrap Up 11

About Radix 12




The Client

Viva Print is a versatile printer from Czech Republic specializing in offset,

digital, and inkjet printing. Highly customer centric in approach, Viva Print is

always looking to automate its processes and reduce its operational cost.

They then pass on these savings to their customers by way of reduced

product prices. Their mission is to make their print services flexible, easily

accessible, and affordable without compromising on profitability.

Requirements

When Viva Print first approached us their fundamental objective was to

reduce their ultimate product cost. Ancillary to this came their need to better

manage the product quality and business processes. So essentially they

were looking for a solution that could help them lower their cost of

operations and make them more manageable, and improve quality of their

services. We believed web to print was the answer to their needs. But before

we could develop anything concrete for them we had to sort out their

requirement in detail. So we decided to break down their broad requirement

into smaller parts.

Viva Print’s first requirement was that the solution should be easy to

comprehend and use for their end customers.

Secondly, the solution should carry their business branding.

Viva Print further wanted to display the entire range of their products

and services for their customers to see on the solution.

They wanted the ability to manage the products and services displayed

on the solution.

They wanted some sort of online designing interface for their

customers to use and create their own product designs.




They were also interested in offering some ready to use

designs to their customers for different products.

Moving on from online designing, they wanted to allow their customers

to place orders through the same solution.

They wanted to allow their customers to make payments and arrange

for delivery again from the solution itself.

They wanted a facility that allowed them to disclose the order cost to

their customers at the time of order placement itself.

They were further interested in issuing an order receipt notice to their

customers when the order was placed.

They also wanted the ability to track the orders in their system.

They wanted their system to capture customer details and store them

in a secure place.

They wanted to retain control over the product prices put up on the

solution and any other published content.

Radix Approach

In Viva Print’s case, we knew we had to take a different approach and be

highly explanatory when it came to their solution. While they knew what

they wanted their solution to do on greater business level they were not sure

how it would work on out the operational level. The other thing that they

seemed apprehensive about was their targeted market. They didn’t know if

the solution would be suitable for their market. So we decided to adopt a

consultative approach for Viva Print. We gave them the necessary

handholding and solution walkthrough to help them better understand its

operational level implications. This helped us build Viva Print’s confidence in

our solution. It also encouraged them to be more involved in the

development phase and share their inputs with us.




The Solution

Viva Print has always believed that the two things that matter the most to

customers are price and service. They adopted web to print to excel on both

these fronts. While the solution’s automated processes reduced their

operational cost and ultimately product prices, web to print also made their

business proactive in customer service.

The highlights of their solution are as follows:

We developed their solution with a frontend that held great visual

appeal, simple to use navigation pattern, and their business branding.

We have developed a product gallery in the solution where Viva Print

can display their full range of products and services.




The system admin for Viva Print can add unlimited number of products

to this product gallery and expand their product line in the future.

For any product, Viva Print’s customers can create their own designs,

use designs offered by Viva Print, or upload a ready artwork if they

have any.

We have integrated a dynamic template management system in Viva

Print’s storefront which allows their admin to host design templates for

customers.




Here again the system admin can add unlimited number of design

templates to the template gallery for different products.

We have developed a search facility in their storefront for customers to

search for templates.

We have integrated an online designer studio with a slew of designing

tools to enable Viva Print’s customers to edit and personalize these

templates or create their own custom designs.




This online studio generates a low resolution digital preview for

the customers to review and approve the design before printing.

The studio generates a 300DPI print-ready PDF file as final output.

For customers who have a ready artwork, we have developed an

upload centre in the solution.

We have integrated a real-time calculator in Viva Print’s storefront

which allows their customers to calculate their order cost upfront.

We have integrated an advanced shopping cart system in their online

print store for online order procurement.

This shopping cart system has integrated payment gateway and

shipping gateway which encourages online payments and makes

product deliveries easy.

The solution’s order management system makes order tracking easy

by assigning unique ID to every order.




The system admin can issue order confirmations to customers

from this order management feature. This order confirmation shall

summarize product details, payment details, shipping details,

customer comments if any, etc.

The solution has a dedicated customer account which stores customer

contact info, billing and invoicing details, order histories, designs

saved, etc.

This dedicated customer account also provides an images library to the

customers to store images of their choice.

Viva Print can use the solution’s content management system to

publish design guidelines, delivery terms, client testimonials, etc.

Star Features

For Viva Print customer service and satisfaction topped the priority list. They

envisioned the same objective for their web to print solution as well. Now

our standard solution features were enough to help them enhance their

customer service. However, we custom developed a few features for them

which has taken their customer satisfaction to a whole another level.

Language Localization

Viva Print’s target market was Czech Republic. Their client sheet analysis

showed that a major chunk of their revenues stemmed from their local

market. In such case developing the whole solution in English language only

didn’t make sense. It was important that their customers relate to their

online print store and feel comfortable transacting with them. So we added

Czech language support to their storefront. Now their customers can see

their print store in Czech language and connect better with their business.




Studio Localization

We have taken the language localization aspect a step further by integrating

Czech language support in their online designer studio. They had customers

who preferred getting their products printed in the local language only. To

facilitate this, we integrated Czech language characters in their online

designer studio. So moving away from the default English language, their

studio can now allow product personalization in Czech language.

Metric Based Development

We further customized the storefront’s development for Viva Print. During

our initial discussions, Viva Print had requested that their solution be

developed using the metric system. So we obliged them by marking the

measurements of their storefront in MM under the metric system.

Video Hosting Feature

Viva Print had already used the solution’s content management system to

publish FAQs and design guide for customers. But they were also looking for




some sort of visual tutorial to enhance the level of assistance they

provided to their customers. So we custom developed a video hosting facility

in their storefront which allowed them to host “how-to” videos for online

designing. They have further used this video hosting facility to embed

popular videos from broadcasting giant YouTube. This way, they are carrying

out very effective marketing campaigns and promoting various print

products through their storefront.

Technologies Employed

PHP

MySQL

JavaScript

AJAX

CSS

HTML

DHTML

Flash

The Wrap Up

We believe that Viva Print is one project that gave us an opportunity to work

on web to print end-to-end. We played the role of developers, consultants,

and even partners at times for Viva Print. We are proud of our association

with Viva Print and look forward to having a longstanding business

relationship with them.




About Radix

Radix is an IT outsourcing company that leverages the potential of

technology to deliver effective, reliable, and consistent IT services with cost

savings. But we do not simply deliver economies of scale. Our multi-

technology and multi-domain exposure enables us to add to your bottom-

line.

401, Anand Mangal-II,

C G Road, Ahmedabad,

Gujarat-INDIA

Phone: +91-79-32403371

VoIP: +1-718-715-1551

Email: [email protected]

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Online Print Store-Viva Print Case Study