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Sustainabilty approach at Portugal Telecom, presentation by Isabel Martinho, CSR/Communication Department at Portugal Telecom, at the II Regional Debate EACD Lisbon, 4th december 2008, under the theme "Challenges of Integrated Communications"
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Sustentabilidade Empresarial 1
EACD, Regional DebatesLisboa, 4th December 2008
Sustainability approach at Portugal Telecom
Portugal Telecom
“Challenges of Integrated Communications”
Our mission
To provide telecommunications and multimedia services of recognized value to the customers, through a continuous technological innovation, qualified and motivated resources, and with respect to the environment and society
“Innovate, change, improve, is our tradition”
Sustentabilidade Empresarial 2
Who we are
• The leading telecommunications services provider in Portugal
• Committed to generate and distribute shareholder value and remaining one of the most solid telecommunications operator.
• Activity covers all segments of the telecommunications sector: fixed, mobile, data and corporate solutions (voice, internet, TV)
• Company with the most number of transactions in Euronext Lisbon
• Quoted on the New York Stock Exchange
• 30.000 employees all over the world
• 65 million customers
“Innovate, change, improve, is our tradition”
• Position PT as a fully integrated provider of telecoms and multimedia.
• Retain leadership and a strong market share of best clients in Portugal, South America and Africa
• Be in the top of the most efficient Telecommunications Operators in Europe
• Attract and retain the best human talent available
• Be sustainable by all means, specially regarding digital inclusion as a way to build a knowledge and environment friendly society.
Our goals
“Innovate, change, improve, is our tradition”
Sustentabilidade Empresarial 3
Where we are
And, what we do
Sustentabilidade Empresarial 4
Reporting guidelines
Principles, guidelines and indicators that we follow
Organizations and agreements
Indicators and benchmarks
Internal conduct and procedures
PT Code of Ethics
Code of Ethics for Senior Financial Officers
Whistle blowing procedures
Management systems audit and certified according:
INOVAÇÃO
Sustentabilidade Empresarial 5
Purpose Keep on creating long term value for all the stakeholders
StrategyImprove the policies and procedures throughall company businesses regarding 3 objectivepoints: triple bottom line
Economical Environmental Social
Our sustainability approach
Sustainability is integrated into business company strategy and totally aligned with sector specifications and needs
Pillars of Sustainability : Economical, Social, Environmental
Implementation of the sustainability strategy through PT companies in Portugal
Sustainability Management through the Sustainability Committee
Assessment and supervision of strategy implementation
Improvement of Social Responsibility enabling the digital inclusion, innovationenvironment friendly options
Identification and alignment with international best practices
Strategic guidelines
Sustentabilidade Empresarial 6
Economical level Environmental level Social level
• Corporate Governance
• Risk Assessment
• Codes of Conduct
• Customer Relationship Management
• Brand Management
• Services Development
• Eco - Efficiency
• Environmental Reporting
• Environmentalmanagement system
• Climate Strategy –Energy efficiency andenabling e – services andsolutions
• Employee Policies
• Talent attraction andretention
• Volunteering
• Citizenship / Philanthropy
• Stakeholder Engagement
• Supplier standards
• Impact of Telecom services
• Digital Inclusion
Operating areas
FinancialCommunity
Regulatoryentities
Media
Customers
Suppliers
Employees
Community
Identified Stakeholders
Sustentabilidade Empresarial 7
Information
Communication
Relationship
AlignmentCustomers
Media
Employees
FinancialCommunity
Regulatoryentities
Community
Commitments
Suppliers
Operating model
Conduct profile
Ethics
Transparency
Rigour
Action drivers
StakeholderEngagement
SustainabilityReport
CommunicationChannels
Portugal TelecomFoundation
Sustainable conduct
Sustentabilidade Empresarial 8
=Group Value
Measurable Performance
Economicalindicators
Environmentalindicators
Socialindicators
Expected outcome
• Financial growthwith respect forcommunity and
environment
• Decision makingprocess, considering
the stakeholders’feedback
• Improvement ofEco - efficiency
• Energy strategy
• Building theKnowledge and
Information Society
• Social support
• Talent attractionand retention
Economical Environmental Social
Sustainability Commitments
Sustentabilidade Empresarial 9
Training programs for all employees
Sustainable Procurement Model - supplier selection and contractingincludes environmental and human rights respect procedures
Energy audit to PT offices
Implementation of a long term energy strategy based on green light, free cooling and renewable energies
Sponsorship of NGOs that gather the electric and electronicwaste as well as other accessories like toners and ink cartridges, all over the country
Commercial packages with environmental procedure labels
Awareness campaigns for all employees regarding environmental andfriendly procedures
Enable the market to adopt e-solutions
Environmental, Health & Safety procedures
In cooperation with the private sector, make the new technology benefits available
– especially information andcommunications technologies
We are committed
1.Eradicate extreme poverty and hunger2.Achieve universal primary education3.Promote gender equality and empower women4.Reduce child mortality5.Improve maternal health6.Combat HIV/AIDS, malária and other diseases7.Ensure environmental sustainability
8.Develop a global partnership for development
Millenium Development Goals
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Based on a strategy aiming the promotion of development and the reinforcement of competitiveness in Portugal
STRATEGIC AXES
Knowledge
Technology
Innovation
We are committed
EU Lisbon Strategy
PT is deeply involved in the development of the knowledge society, through micro processor computers, mobile broadband programmes, enabling the new information technologies and training programmeson web uses and contents:
Broadband access and bandwidth increase (fixed and mobile)
Accessibility of citizens with special needs
Awareness programs related with the use of the information technologies
Awareness programs related with the adequate use of contents
Knowledge Society
Sustentabilidade Empresarial 11
PT’s action program
Global(fixed and mobile)
Broadband connectivity
Diversity of commercial
offer
Training programs
Global coverage in Portugal
School sHospital sNGO’s
Associ ations
Peopl e
Children
El derl y
Peopl e withspeci al needs
Knowledge Society
Pre-paidservices
Diversity ofprice plans
Special conditions
for elderly andretired people
Price simulator
Convergentfixed/mobile
offer
Servicesadequate to
each customerprofileProducts and
servicesadequate to people with
special needs
Diversity of commercial offer
Sustentabilidade Empresarial 12
Special needs
Vision
Speech
Cognition
Neural-motor dysfunction
Hearing
Mobile for blind peopleIncoming call light signallingPortable amplifierDecibelReading of written textsText telephoneEmergencyActive voiceBraille bill118 BrailleLine with fixed destinationAladim Program
Special offer
Special products and services
Special products and services
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Guarantee the adequate use of telecom services
Main goals
Guarantee the adequate use of web and TV services andcontents
Encouragement of the use of search web tools andthe creation of friendly and adequate contents
Make known the multimedia and broadband capacities
Increase the knowledge level of the population andconsequently increase the digital inclusion
Awareness programs
Education Innovation Health care Safety
Awareness and special programs
Sustentabilidade Empresarial 14
Internal Communication Tools
Internal Communication Brand
Sustentabilidade Empresarial 15
Hardware and connectivity for educational system and schools
Educational initiatives
Educational initiatives
Sustentabilidade Empresarial 16
Minimize carbon footprint
Innovation initiatives
Telemedicine and health management programmes
Health and care initiatives
Sustentabilidade Empresarial 17
Environmental safety and human security
Safety initiatives
Lifestyle initiatives
Sustentabilidade Empresarial 18
Media
Media
Sustentabilidade Empresarial 19
PT assume que lidera a revol ução
di gital nos Açores
Media
Creation of Sustainability Committee
Publishing the Sustainability Report (annually)
Integration as member of FTSE 4 GOOD Índex
Rewarded as Family Responsible Company
Rewarded as the best CFO of European Telecommunications sector andthe best Investor Relations Officer of Telecommunications sector
Rewarded , at national level, as Citizenship Company
Management informations systems certified according to internationalstandardization: Quality, Environment, Hygiene, Health & Safety -ISO 9001, ISO 14001, OSHAS 18001
Creation of Portugal Telecom Foundation
Subscription of ETNO environmental and sustainability principles
Subscription of United Nations Global Compact principles
Subscription of UNI CSR principles
Relevant issues
Sustentabilidade Empresarial 20
EACD, Regional DebatesLisboa, 4th December 2008
We are grateful for yourattention and interest
Isabel Martinho
Portugal Telecom
“Challenges of Integrated Communications”