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Gebert Janssen
Contact
- Twitter: eventarchitect1
- E.mail: [email protected]
- Internet: www.eventarchitect.nl
Boardmember chapter NetherlandsLecturereventmanagement, eventmarketing, MICE, safety &
eventlogistics, trends & developments, international events.
What do we need?
Hotel? NO!
Location/Site? NO!
Entertainment NO!
Specific Hotel? YES!
Specific Location/Site? YES!
Specific Entertainment? YES!
Example (concept)
Concept:
South Africa
Basic tented camp in game
reserve
DMC’s:
Not serious, laughing, not
possible, to much work!
Example (organize)
Organize:
London
Low budget incentive 300
persons
DMC’s:
Not enough budget!
‘we only work with 5 stars
hotels’
Example (earnings)
Earnings:
Barcelona
- Specific hotel (special wish)
- Diner site
DMC:
Was lying: ‘not enough rooms
available’
Made a reservation at the hotel with
more commission!!
DMC
Difference?
Commercial
Provides information that CVB
wants to sell
Represents companies
Not objective
CVB
Not commercial
Provides information that client
need
Represents city or destination
Objective?
Go back in time
Imagine….
25 years ago
Last century
No internet…
On television a few channels….
Only Telephone, exhibitions….
Ideal situation
- Advice & Support
- Understanding cultures
- Transparency
- Go with the concepts
- Provide added value!