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Beginner track: PR & SOCIAL –
INCREASING INTERDEPENDENCY
Hi, there.
© pmg public relations 2012
I’m Nicole Ravlin from PMG Public Relations.
@pmgNicole
Public Relations is…
© pmg public relations 2012
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
As defined by the Public Relations Society of America (PRSA)
© pmg public relations 2012
Social Media is…
© pmg public relations 2012
“Forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)”
As defined by Merriam-Webster
© pmg public relations 2012
PR used to look like this…
© pmg public relations 2012
Today it’s more like this…
© pmg public relations 2012
What’s your strategy?
© pmg public relations 2012
© pmg public relations 2012
© pmg public relations 2012
What is the GOAL?
© pmg public relations 2012
© pmg public relations 2012
Don’t discount TRADITIONAL media.
Host the conversation
© pmg public relations 2012
© pmg public relations 2012
Real
tim
e PR
and
cus
tom
er s
ervi
ce
Bloggers =
© pmg public relations 2012
© pmg public relations 2012
Understand the worth of the blogger, just like you would weight a media outlet.
© pmg public relations 2012
© pmg public relations 2012
Conversation – and good PR – can happen easily within a blog’s
comment section. This is an under used arena.
© pmg public relations 2012
Its all about the REVENUE
© pmg public relations 2012
B+B: Work with bloggers in ways that can be meaningful to the brand and the blog
Good PR takes a mix of approaches.
© pmg public relations 2012