Finding money in the etherFacts and strategies for

social entrepreneurs

Online and mobile fundraising

for the 21st Century

Email results: online gifts up by 3% in Q4, 30% of total giving

Mobile results: too soon for data, but good start

The trends: SMS will grow rapidly; direct mail will slide; email will remain level

What to expect: mobile costs will come down, small gifts will go up

Assessing the ether

• Target your ask to a specific audience  • Make your fundraising goal simple and

meaningful. • Give people a way to track their contributions. • Develop a Voice. • Make It Pretty, but Not Too Pretty.• Time it right. - earlier in the week is better,• Track everything• Include actual hyperlinks, not embedded links. • Develop an email and online content calendar

Email fund raising

Websites: the donate button

•Donate button on every page•Home page: video, donor photos•Photos of donations in action•Photos of donors in action•Links to directly to a donate page •Limited copy on donate page•Streamline the donate form

Connect the person. Connect the thought.

The donate page: keep it clean

Social media

• Orgs that use social media raise 40% more $• But little money raised on social media sites• Keeps cause in front of donors • Coordinate with other fund raising channels• .Create a virtual hub– a FB page or fan page• Match the platform's demographics to yours. • Help the network expand your audience. • Pay attention: update daily • Post rich content. Photos, videos links• Use widgets and badges, contests, karma points

Raising money with video online

• Visitors expect video• Use video to tell your story of how the money is

used and how donors enjoy giving• Use video to create viral recognition – post on your

site, Youtube, blogs, Facebook• The two-step ask – user generated video for extra

money

Online event sales, online auctions

• Online auction: low cost, high profit• Great way to energize volunteers• Theme offerings to mission• Think ahead for fulfillment –who records winners

and ships products• Use networks to promote widely – FB, email,

Twitter are key

Viral fundraising

• Plan a strategy- how to promote• Video works best – Start with Youtube • Coordinate FB, Twitter, website, email blast,

Google groups• All networks to recommend and download• Check out the surf dog

Mobile giving

• Status: from Katrina to Haiti: $40 million raised in a few weeks

• Text giving: Set up fee + $500- $1500 month, some other costs

• Promoting text giving- the key to success – TV, Twitter, events

• What to expect – depends on promotion

Nuts and bolts

• Credit cards, Paypal and bank fees• Email vendors• Online fund raising systems• Professional vs. in-house video• Using Social networks• Widgets and badges• FB Causes and games• FB Causes, Charity Dynamics, Causeworld,

TwitCause, Shopkick, Foursquare, Gowalla

Resources

• FB Causes• Care2• Good2Give• Convio• FB games• Others

Mobile activism

• Behind the lines in Burma

• Crowd-sourcing volunteers – does it work

• Aps: what they can do and how to do them

Mobile Resources

• www.mobilecommons.com

• http://textgiving.com

• www.Mgive.com

• TechSoup, TechSoup Global

• N2 – remixing the web for social change

• Where does online or mobile fit in your fund raising

• Where does mobile fit in your communication

• Where does mobile fit in your activism

• Are you an activist, an entrepreneur, a development director

Putting it all together