Post Click Marketing: Understanding Your Visitors

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  • 1.Post Click Marketing: Understanding Your Visitors Taylor Pratt | @RavenPratt Raven Internet Marketing Tools slideshare.net/raventools

2.

  • The conundrum of giving a presentation on landing page optimization:
  • Our visitors all have different wants .

3. Ease of Use Price Features Speed 4.

  • Figuring out what that is for your audience iskey .

5.

  • Thethreeelements of a converting landing page:
  • Get their attention
  • Keep them engaged
  • Call them to action

Ben Hunt Convert! Designing Web Sites to Increase Traffic and Conversions 6. Get Their Attention

  • Be specific
  • Its about the visitor, not you
  • The benefit should be perfectly clear
  • Show the immediate gain

7. Keep Them Engaged

  • They must identify with your proposition
  • They must be able to trust you
  • They must believe their needs will be met
  • They cant have doubts/concerns

8. Gathering intelligence

  • Understanding Your Visitors

9. Strategies Attention Testing Tools A/B & Multivariate Testing User Testing Analytics Analysis 10. Usability Hub | theclicktest.com

  • $20/mo & up
  • Access to:
    • FiveSecondTest
    • NavFlow
    • ClickTest
  • Public or private tests

11. EyeQuant | eyequant.com

  • 99 EUR for 5 one-off tests
  • Access to:
    • Attention Map
    • Perception Map
    • Hot Spot Map
  • Auto-generated

12. Feedback Army | feedbackarmy.com

  • $20/test
  • Ask questions to users
  • Get 10 responses from reviewers
  • 8 Days to gather feedback

13. 4Q Survey | 4q.iperceptions.com

  • $19/mo and up
  • Online survey tool
  • Asks visitors to participate and rate experience
  • Google Analytics integration

14. Unbounce | unbounce.com

  • $25/mo and up
  • Landing page templates
  • A/B & Split Tests
  • Google Analytics integration
  • Uses custom domain

15. Visual Website Optimizer

  • $49/mo and up
  • Easily modify your pages
  • A/B & Split Tests
  • Google Analytics integration
  • Realtime multiple conversion reports

16. analytics insight

  • Understanding Your Visitors

17. Advanced Segment: Region

  • What content is eachregionmost interested in? Arelanguage barriersa factor?

18. Matched Search Queries

  • Determine if youre getting theright audiencefor your landing page topic.

19. Returning vs New Visitor

  • Look atreturningandnew visitorsdifferently.

20. Google URL Builder

  • Use Googles URL Builder to see how yoursocial messagingbrings in visitors.

21. Top Converting Pages

  • What pages on your site areconverting the best?What can you learn from them?

22. user psyche 10 questions to ask

  • Understanding Your Visitors

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  • Are you presenting your prices theright way?

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  • Should you be highlighting yourprices ,featuresor yourbenefits ?

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  • Are you matchingad copyto yourlanding page headlines ?

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  • Dotheme pagesperform better thansingle product pages ?

27.

  • Does your landing page imagesreinforceyour landing page concept?

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  • Whatreading patterndoes your audience use?http://raven.im/readpatterns

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  • Whatemotionshould you convey to your audience?http://raven.im/lpemotion

Fear Guilt Trust Value Trend-Setting Belonging Time Competition Instant Gratification 30.

  • Can you communicate the same message usingfewer words ? Is your headlinetooclever?

31.

  • Is your landing page talking aboutyouoryour visitor ?futurenow.com/wewe

32.

  • What unnecessary steps can youeliminatein the conversion process?

33. Thank You! Taylor Pratt | @RavenPratt Raven Internet Marketing Tools slideshare.net/raventools