Understanding your website visitors with 123 reg

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  1. 1. Understanding your website visitors NickLeech
  2. 2. Understanding your Website Visitors 5 % 15 % 20 % 45 % 50 % 3 %
  3. 3. Understand your visitors, so you can design for them This text makes it really easy to understand what Im selling . I heard that you need lots of white space so heres a big chunk. This has always been a fave image. This headline it totally obvious. To me.
  4. 4. Why would I do that? My website is AWESOME.
  5. 5. The Problem
  6. 6. Put yourself in your customers eyes the Blur Test
  7. 7. Whats the point? #UKTOUR
  8. 8. Substitute your visitor for another one the 5 Second Test www.fivesecondtest.com
  9. 9. Let them ask you a question and learn directly from them Live Chat
  10. 10. Watch how users complete the task on your site UserTesting.com
  11. 11. Observation Test
  12. 12. Put your employees in the customers eyes heuristics
  13. 13. Ask them questions of lots of them an Onpage Survey
  14. 14. Feedback & Exit Surveys
  15. 15. Let users search for content with Site Search
  16. 16. Use a tool to watch people Inspectlet Google Analytics tells you what, Inspectlet tells you why. Addscreengrabhere
  17. 17. Use data to see how they used the pages Crazy Egg Addscreengrabhere
  18. 18. Addscreenshothere Google Analytics
  19. 19. Addscreenshothere Google Analytics
  20. 20. Addscreenshothere Age&Gender Whattheyreinterestedin Wheretheyare Neworreturning Desktopormobile
  21. 21. Addscreenshothere Marke>ngChannels AdWords SearchEngineOp>misa>on SocialMedia
  22. 22. Addscreenshothere Whichpagesarepopular Howfastisyoursite? Whateventstakeplace?
  23. 23. Addscreenshothere
  24. 24. Addscreenshothere
  25. 25. Addscreenshothere Goalsandfunnels Howmuchareyouselling? Howdidtheyndyouon previousvisitsbeforebuying?
  26. 26. Deciding what is right for you
  27. 27. Putting it into Action Easeofchange Impact of change EG putting links to main pages in the footer Adding social log ins to your user account area EG Making your contact details easy to find in the same place on every page EG Adding a shopping cart
  28. 28. Never stop testing
  29. 29. Understanding your website visitors NickLeech