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New entertainment web site and accompanying single copy publication launch campaign. Shown here are banner ads,
outdoor boards, and print ads
B2B web site, monthly magazine and daily e-lert launch. Banner ads, push-HTML emails, print ads and
direct mail. Audience: C-level executives
B2B women’s event that was an expense was redesigned and monetized – via the addition of sponsorship benefits/levels, increased advertising incentives, and a change in venue. Program has sold out for the last five years since the change in strategy. Shown here are banner ads, program, nomination forms, sponsor-created ads and print ads to drive both nominations and attendance
Push HTML-emails, direct mail, Post-it newspaper ads and TV commercials designed to drive cleaning
services of four different service lines
Click above to view TV commercials. Commercials extended current campaign into services never before advertised, such as hardwood cleaning, tile and grout cleaning, and color seal tile service. Same-day-service, an important part of the value proposition was also advertised. All were built with multiple tags for pricing and promotional opportunities.
Targeted spring cleaning campaign rolling out a newly positioned service with accompanying push-HTML emails. Click on content
integrations from The View, HGTV and TV Guide Network, reinforcing category expertise
TheView3.wmvHGTVFinal_Vignette.wmvTVGN_Steemer_AA_Countdown_2011_v1.mov
Highlights of Background 25+ years of experience with a BBA in Marketing and an MBA in
Leadership Studies 10 years in overall marketing/PR/communications department and
brand leadership Insight/research/competitive intelligence leadership in four
industries Consulting/agency experience, including prospecting and account
development Product/brand development in four industries Sales development/support in three industries, including CRM Heavy civic and industry involvement. Versed in high-level/Board
presentations B2C and B2B marketing experience Industries: consumer services, CPG (pet food), multimedia
publishing, community institutions, health insurance, nonprofits, strategic planning (with an emphasis on hospitals, CPG, retail/restaurants, manufacturing, and higher education)
