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By failing to prepare, you are preparing to fail. -Benjamin Franklin

Plan A Brand 2013

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Page 1: Plan A Brand 2013

By failing to prepare, you are preparing to fail. -Benjamin Franklin

Page 2: Plan A Brand 2013

• 17 Years of Worldwide Warner Bros. & Entrepreneurship Experience in Branding, Licensing, Marketing, and Sales

• Publishing • Entertainment • Music• Merchandise• Education

Expertise

Page 3: Plan A Brand 2013

• Global sales and management experience

• Skillful international negotiation ability

• Successful execution of business development strategies

Skills Overview

Page 4: Plan A Brand 2013

• Maximize value of licensing agreements

• Evaluate and research market conditions

• Travel to regions to work closely with licensing agents, corporations, licensees

• Interface with multi-levels of management

Skills Overview

Page 5: Plan A Brand 2013

• Built Warner Bros. licensing business and strategies for films such as Harry Potter, The Matrix, and animated properties such as Looney Tunes, Cartoon Network etc.

• Implemented ESL programs such as “Tweety’s English Schools” in Asia

• Launched the first licensed Warner Bros. book programs in China

Experience

Page 6: Plan A Brand 2013

• Create programs, promotions and incentives in primary and secondary markets

• Work to expand traditional and non-traditional business

• Enhance current offerings with complementary products and services

Experience

Page 7: Plan A Brand 2013

• With over seventeen years of executive worldwide licensing, sales, and administrative experience, Cindy Faith can help turn your creation into an evergreen intellectual property.

• 12+ years were spent at Warner Bros. working as Bugs Bunny's agent - getting him and other WB intellectual properties such as Harry Potter licensed and published around the world

• Since 2002, Cindy's been a licensing consultant, helping individuals and companies bring their properties and brand extensions to the worldwide community.

Experience

Page 8: Plan A Brand 2013

• Your Brand is the image that speaks when you’re not around

• Your Brand is the visual, non-verbal representation of who you are and what your company does

We Help You Think Your Brand Through

Page 9: Plan A Brand 2013

• Evaluating your brand• Helping you clarify your brand identity • Getting it ‘right’ from the start• Determining your target market• Exploring primary and ancillary product applications• Creating a cohesive strategy that can be extended

into publishing, entertainment, licensed merchandise, services

• Helping you develop an evergreen property • Developing sales, marketing, and business

strategies• Building brand identity• Helping to affiliate you with other businesses and

websites• Shopping Licensing Show• Getting you 'pitch-ready'

We Help You Think Your Brand Through By:

Page 10: Plan A Brand 2013

Computer Skills:• PC & Mac• Graphic Design• Photoshop• WordPress Web Design• Access-Database Mgmt• Excel• PowerPoint• Word• HTML code• Web design• Internet – Social Media

Branding Services • Develop brand & logo

applications for all collateral materials

• Implement incentive programs between you and your clients

• Establish operational focus for follow-up and follow-thru

• Coordinate all aspects of your business for consistency

• Develop sales & marketing plans

Create A Cohesive Strategy

Page 11: Plan A Brand 2013

If you want a someone to help you manage and expand your business with integrity, smarts, leadership and enthusiasm...

PlanABrand Can Help

Page 12: Plan A Brand 2013

You’ve arrived at your destination.

Cindy Faith

http://www.planabrand.com805-455-4577

Look No Further