PIZZA HUT

PRESENTER:EZZUL SYAFIQ BIN ZAHABA 2012208732

MASWADI BIN AZIZ2012840482

MOHD NAIM HAFIZ BIN MOHAD RAFFI 2012257208NUR SHAIKHAH AKMAL BINTI ABDULLAH 2012488028SITI SYAFIAH BINTI ABD MALEK 2012819404

FOUNDER : Dan and Frank Carney1958, Wichita, Kansas

The 1st Pizza Hut restaurant open in Wichita , Kansas

1958

1st franchise open in Topeka , Kansas

Pizza Hut entered into international market with

opening of Pizza Hut outlet in Canada

1959

1968

Delivery service is introduced in Pizza Hut1986

1988

Pizza Hut celebrated its 30th anniversary with more than

6000 units.

Pizza Hut sales in the United States were over $5 million

More than 6,000 Pizza Hut restaurants in the United

States, and more than 30,000 restaurant locations in 94 countries and territories

around the world.

1996

2012

• Employing more than 300,000 people.

• YUM! Is the parents of company Pizza Hut.

• Serve different style of pizza along with side dishes

The first logo of Pizza HutBeen used in 1958 - 1967

2nd logoBeen used in 1967 - 1999

Changes the font.Used in 1999 until

now

•Pizza Hut serves more than 1.7 million pizzas every day, to approximately 4 million customers worldwide.•Pizza Hut delivers from more than 5,300 locations across the U.S•Pizza Hut uses more than 360 million pounds of REAL cheese per year, of that, 335 million pounds is mozzarella cheese.•Pizza Hut uses more than the equivalent of 525 million pounds of tomatoes each year.

Porter’s Diamond Model

Firm Strategy , Structure and

Rivalry

Demand Conditions

Factor Condition

Firm Structure, Strategy & Rivalry

• Centralized top management• Decentralized style

STRUCTURE

Demands Conditions

CUSTOMER

FOCUS

• Listen to customer voice.

• Follow culture in different part.

• Example, Malaysia.

Labor

Technolo

gy

Restaura

nt

Factor Condition

Management development and training programmed

Developing Champions

Monitoring the progress of business at anytime, anywhere via remote log-in functionally

Online recruitment

Maintained their good image

Very interesting dine Suitable for gathering and

party Different from competitor

INTERNATIONAL ENTRY STRATEGIES

WHERE TO ENTER

1st and 2nd branch at home country(United States).

3rd branch Pizza Hut do first internationalize in Canada.

Pizza Hut open in rural area, Mentakab,Pahang.

WHEN TO ENTER

First mover for pizza`s restaurant in the world

Introduce sit-down restaurant concept and delivery services.

HOW TO ENTER

Wholly owned subsidiaries-(YUM! BRANDS)

Franchising

CULTURE ENVIRONMENTS

Different Culture Environments

Definition of CultureCulture refers to the knowledge, experience, beliefs, values, attitudes, meanings, hierarchiesreligion, nations of time, roles, spatial relations,concept of the universe and material objectsand possessions acquired by a group of peoplein the course of generations through individualand group.

In this case of Pizza Hut, we focus more on the elements of culture.

What kind of product that Pizza Hut served?

How Pizza Hut do the promotion in a different countries?

What types of language that Pizza Hut use in different restaurant?

How many types of delivery that Pizza Hut offer?

What is the medium that Pizza Hut use to deliver their pizza?

Religion Language

CONCLUSION