Personal branding – need for individuals?

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Personal Branding – need for individuals?

Liven Varghese - IT Strategist , Technology LeaderGroup IT Director , SgT Group

Mail : [email protected]

http://www.livenvarghese.com/


Personal branding – need for individuals?

Most peoples think that personal branding is only for celebrities, not true on today’s competitive world. In today’s competitive world,

you need to think yourself as strong brand.

What is personal branding – discover your brand and market ourselves to others. Your aspirations will lead you to a strong

personal brand, so must have great aspirations and innovative way of thinking through your unique strengths. To achieve

personal branding, need clear strategy & process.



Here I would like to share few tips about, how to market ourselves and make ourselves as a brand.

#) Discover Yourself - discover your strengths, skills, expertise etc. While define yourself, consider both professional and personnel

life. It’s better to define yourself in single phrase or concept. Here very important is the consideration of personal values you feel

very important in your life and ensure being honest with yourself. Here leverage more on points which makes different from others.

#) Showcase Yourself – Now it’s in a brand building process. This phase you decide how you are going to communicate your unique

attributes and qualities to the people who need to know about you. Here comes the utilization of advance technologies, power of

social media’s etc. Before start showcasing, you must have clear brand statement or concept. All communication media and

messages should be clear and consistent about who you are and what value you can offer. Brand cannot built in a day , it’s a

continued process which always campaign your values , works, talents in strong, consistent , authentic and in genuine manner.



#) Review – new responsibilities or new events in life may require re-establishing your brand. React it quickly and ongoing

evaluation help you always stay focused.

Personal branding isn’t easy, but can be built it. It helps you to create visibility and enhance yourself awareness.

For more personal branding articles visit Personal branding articles by Liven Varghese

http://www.livenvarghese.com/

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Personal branding – need for individuals?