If you can't read please download the document
Upload
madhouse-inc
View
1.072
Download
3
Embed Size (px)
Citation preview
Pepsi 2009-
***
71.55 3 2.7 (84.5% )
**
make greater when being together700,000 millennials volunteered for Olympics700000
**700,000 millennials volunteered for Olympics
**
enable!everythingICANCreate/Innovate
**
Pepsis battle of the bands
looking for the voice of a new generation
**
unparalleledconsumerExperience
**
sustainablebrand buildingmodeldiscoverraw talents
incubaterising stars
establishcelebrity status
**
a non-stop 7 months activation program to make band search a national revolutionary7
3/31opening event200
20415100
**
a nation-wide Movement
6000+ 700+ 120+
**
through a solid partnership with 16 TV stations
amplify 16
bands, songs, shows
a brand newTV showon a national syndication101winner hit song mm dream prize
**
band ambassadorMAYDAY#1 band in China (View MayDay theme song MTV)
**
unprecedented360 viewingInnovative online/ on-air integration360 /
**
Mobile Video/TV) 20 Downloading K-Play, Pepsi Space ) Pepsi Music)MP3MP3 Mobile Band Broker Game News Updates
38700P085Rock
32580P074Rock
LIVE SHOW
/
ie. PPLive P2P
**
***
**
**700,000 millennials volunteered for Olympics**
**
**
**
**
**
**
**
**
**
**