Embed Size (px)
DESCRIPTION
Rod Brooks, PEMCO Insurance, kicks off SMB Seattle in December 2009 with “Going Social is More Than Just Talking: Effective Ways to Build Social Media Strategy for your Business.” Accompanying livestream video here: http://www.ustream.tv/channel/smbseattle
Citation preview
PEMCO Insurance: Leading with Relationships
Rod Brooks VP & Chief Marketing Officer
PEMCO Insurance
• 60 Years in Business
• Relationship-based
• Property & Casualty
World-Class Customer Experience PEMCO BUSINESS MODEL
60 Years in Business
Relationship-based
Property & Casualty
Business Objective = Grow
Awareness Perception Preference Connection Selection Renewal Advocacy
CHALLENGER BRAND Lack economies of scale Well-defined strategies Capitalize on WOM from loyal customers
Highly creative/nimble Challenge the establishment
Innovative
The Perfect Storm – Convergence of Forces
Culture: Lead with relationship
VOC: Listen, organize, engage and measure
BHAG: Never have to pay for a lead again
PEMCO’s success depends on the positive opinion of people like me. They listen, participate, encourage and enable me to share with others.
Listen
Participate
Encourage
Enable +
Our Strategy
=
The Journey to Making Our Brand “Talkable”
The Journey to Making Our Brand “Talkable”
In 2009, PEMCO sponsored more than 50 events across Washington state.
PEMCO Brand Ambassadors
Offline / Online Engagement
Create modular marketing tools Develop on-site promotional
activitiesb Incite event attendees to engage
PEMCO Brand Ambassadors in conversations offline and online
Why is PEMCO talkable?
Twitter: @PEMCO Twitter: @PEMCO_NW Blog: www.pemconorthwest.com Microsite: www.werealotlikeyou.com
Next Steps
@PEMCO @PEMCO_NW
www.werealotlikeyou.com @PEMCO @PEMCO_NW
