IMAGE

Presented by: Abhilasha bhatnagar

Kanchan singh Shubham jain

Brand image

• According to Alycia Perry, brand image is a matter of perception.

The general meaning of brand image is “How market perceives you?”

BRAND IMAGE &VARIOUS FACTORS AFFECTING IT

• Brand Relationship = Brand Image + Brand Attitude

• Brand Image = Brand Associations + Brand Personality

• Brand Associations = Link up in memory with brands attributes benefits and looks

• Brand Looks = Brand Symbol + Brand Name• Brand Symbol = Brand Character + Brand Logo• http://www.bms.co.in/what-are-the-factors-af

fecting-brand-image/

Concept of brand image

• According to compedium of brand management,by s.a.chunawalla

Experience/Exposure

Perception

Brand Personality

Brand Association

BRAND IMAGE

Brand image vs brand IdentityBrand image

1. Brand image is perceived by the receiver or the consumer.

2. The general meaning of brand image is “How market perceives you?”

3. It signifies “what you have got”

Brand identity1. Brand identity develops from

the source or the company.2. The general meaning of

brand identity is “who you really are?”

3. It signifies “where you want to be”.

http://www.managementstudyguide.com/identity-vs-image.htm

Brand beliefs and Brand Image

• Each Brand is positioned with some associations,its called brand belief. Brand belief together make up brand image.

• The consumer’s brand bliefs are a matter of perception, and it varies with their experience.

• According to compedium of brand management,by s.a.chunawalla

Expectancy value model

• Multiattribute or association brands are evaluated with the help of this model.

• According to compedium of brand management,by s.a.chunawalla