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The iMedia Brand Summit 2011 was held in September in The Hunter Valley Viocorp ran a social activity where delegates had to create their own advert, conceiving the idea, scritping the dialogue filming and even acting themselves To do this, Viocorp's Media and Entertainment Manager, Nick Bolton ran a half hour theory workshop outlining the production process. Here are the slides
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Nick Bolton
Chris Blok
September 2011
iMedia Brand Summit
© 2010 Viocorp International Pty Ltd. All rights reserved. 3
Agenda
2.15 – 2.30 Introductions
2.30 – 3.00 Theory
3.00 – 3.45 Scripting and storyboarding
3.45 – 5.00 Production
Viocorp will edit 5pm-9pm and hopefully clips get played at dinner tonight
© 2010 Viocorp International Pty Ltd. All rights reserved.
Introductions
Introductions
Facts and stats about online video
About Viocorp
Aims for the day
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Nick Bolton, Media and Entertainment Manager
M: 0412 101726
T: @nickybee99
W: www.nickbolton.com.au
Viocorp, Sydney, Melbourne, Singapore
T: 02 8007 6200
W: www.viocorp.com
F: www.facebook.com/viocorp
T: @viocorp
Viocorp
© 2010 Viocorp International Pty Ltd. All rights reserved.
Facts and stats about online video
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© 2010 Viocorp International Pty Ltd. All rights reserved. 7
© 2010 Viocorp International Pty Ltd. All rights reserved. 8
© 2010 Viocorp International Pty Ltd. All rights reserved.
Case study: AGL Green screen videos
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Pre Production๏Brainstorm
• Ideas / Themes / Concepts in line with
• Messaging and Objectives
• Creative execution
๏Script and storyboard
๏Locations
๏Cast
• Talent: Casting, Auditions
๏Crew
• DOP / Director / Gaffer / First AD / Sound / Lighting / Make Up / Wardobe
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Pre Production
๏Paperwork
• Call sheet
• Shot list
• Gear checklist
• Talent release forms
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Case study: AGL – Concepts
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Case study: AGL – Storyboards
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Case study: AGL – Call sheet
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Case study: AGL – Talent Release Form
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Production
๏Camera
• Lens / Style of shot
๏Lighting
• White balance
๏Audio
๏Continuity
๏Safety
๏Follow the shot list
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Cameras - DIY
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Consumer – Canon 5D
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Consumer – Canon 5D
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Professional Cameras low budget
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© 2010 Viocorp International Pty Ltd. All rights reserved.
HD – Red camera
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Broadcast
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Audio – lapel
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Audio – handheld
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Audio – boom
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Post Production
๏Management:
• Project Settings in your Post Production Software ie Pixels, Data rates etc
• Log all of your footage eg shot lists
• Import into your editing software and label in an order that makes sense to you
• Title, description, metadata
๏BACK IT UP – usually in 3 places (local, hard drive and hard drive offsite
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© 2010 Viocorp International Pty Ltd. All rights reserved.
The clapper!
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Post Production
๏ Assembling Footage
• Rough cut
• Fine cutting: adding effects/transitions etc
• Lower thirds: credits, text, logos, stock photos
• Fix audio and add soundtrack
• Apply ‘grade’
๏ Approvals
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Grading
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© 2010 Viocorp International Pty Ltd. All rights reserved.
After effects
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Icons
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Lower thirds
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Publishing
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๏ Web
๏ Mobile
๏ Browser
๏ Download
๏ Security
© 2010 Viocorp International Pty Ltd. All rights reserved.
Teams
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๏ Nick’s team
๏Vicki
๏Danielle
๏Papa
๏Barbara
๏ Chris’s team
๏ Markus
๏ Pradeep
๏ Helen
© 2010 Viocorp International Pty Ltd. All rights reserved.
2010 example
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© 2010 Viocorp International Pty Ltd. All rights reserved.
The Brief
Ad-Tech Director
Mark Abay is getting married soon
Create a short clip congratulating Mark,
free to offer advice, tips, etc!
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