Embed Size (px)
DESCRIPTION
Allie Herzog from integratePR (www.integratePR.com) and The Creative Animal speak on the New Frontier of Broadcasting and how to use social media to engage further with audiences.
Citation preview
Social Media: Broadcasting’s New Frontier
Allie Herzog, integratePR
Doug Harris, Creative Animal
WHY ARE YOU HERE?
WHY ARE WE HERE?
WHAT IS ONLINE MEDIA?
Interactive
Direct communication
Information is traveling FAST
Everyone has an opinion
Citizen Journalism
Networking
Messy and sometimes out of control
WEB 1.0 vs. WEB 2.0
Reading vs. Writing Companies vs. Communities
Advertising vs. Word of MouthInformation vs. OpinionHome pages vs. Blogs
Lectures vs. ConversationsEncyclopedia vs. Wikipedia
DOES IT WORK?
DOES IT WORK?
DOES IT WORK?
WHO IS USING IT?
WHO IS USING IT?
WHO IS USING IT?
WHO IS USING IT?
1. Analyze staff strength & assign duties
2. Identify goals (branding vs. marketing vs. revenue)
3. Social media as a budget item (how much to whom how often)
4. The annual plan
GETTING STARTED
