Social Media: Broadcasting’s New Frontier

Allie Herzog, integratePR

Doug Harris, Creative Animal

CONTENT IS KING

Find your Target Audience

Dissect Your Message

Develop Keywords

BEST PRACTICE

25/50/25

Listening/ /CreatingSharing

DISSECT

DistinctiveInformativeSuccinctSuperExcitingCreativeTargeted

Facebook announced in July that the number of members

topped 500 million

50% of Facebook’s active users log on to Facebook in

any given day

Average user is connected to 80 community pages, groups

and events

FACEBOOK OPTIONS

Facebook Profile

Facebook Group

Facebook Page

Facebook Places

GETTING STARTED

1. Create a page for the station

2. Once have 25 likes, claim your vanity URL

3. Create profile for talent

4. Customize FBML tab

5. Say thank you to likes

6. Keep conversations going, for free

7. Promote Facebook on your other webpages

GIVE ‘EM WHAT THEY WANT

PROMOTE YOUR PAGE

Add a widget to the website

Email signature

Encourage fans to post pictures

Suggest to Friends

Post on other walls

iPad Giveaway

Stand by Your Band

Business Bright Spots

Insured Risk promotions

IDEAS YOU CAN DO (TODAY!)

ADDITIONAL USES FOR FACEBOOK

Client testimonials

Redirect to on air programming

Concert announcements

Exhibition of video

TRACK ROI

Friend/Fan Growth

Fan Page Interaction & Activity

Conversation & Engagement

Traffic Driven to Site

User Behavior on Site

65% of Fortune 100 Executives have active

accounts on Twitter

Twitter gets 30,000 new users a day

Twitter now has 190 million users tweeting 65

million times a day

38% of Twitter users are over 35 years old and make

over $100K

Twitter gets 30,000 new users a day

IT’S A COCKTAIL PARTY

Find the right followers

Optimize bio and brand your page

What are people saying about your company & competitors?

What does your audience share and RT?

Look up hashtags your audience follows

@Replies: Respond to or mention another user

DM/Direct Message: Private message between users

RT/Retweet: Share someone’s message

# - Hash tag: Group conversations

URL Shortners: Shrink and track long hyperlinks with bit.ly

HOW TO TWEET

A new member joins LinkedIn approximately every second,

and about half of our members are outside the U.S.

Executives from all Fortune 500 companies are LinkedIn members.

MAKE THE MOST OF YOUR PROFILE

Keyword-rich120 Characters

Share business activities with those that care

Reconnect with former employers/colleagues

Ask for recommendations

Hyperlink to other places they can find you

MAKE THE MOST OF YOUR PROFILE

More than 133,000,000 blogs have been indexed by Technorati since

2002

77% of internet users read blogs

BLOG=Better Luck On Google

Title Tags = 66 characters

Utilize effective plugins (Platinum SEO, Yet Another Related Posts Plugin, SEO Friendly Images, etc.)

Link building

Human voice

Utilize multimedia

Create quality content and promote it!

YOUTUBE

owns

YOUTUBELinks

Keywords

Transcript

Comments

Watermark

BANNER ADS

TEXTING CAMPAIGNS

DATABASE & EBLAST RECRUITMENT

MUSIC DOWNLOADS

NEW MEDIA RESOUCES

NEW MEDIA TOOLS: ViralHeat

NEW MEDIA TOOLS: HootSuite

Get involved in the current conversations

Show off your expertise, but don’t brag

Reach out to influencers

Use the right keywords

Talk about what is relevant

Track results

Don’t be scared. Just get started. NOW!

KEYS TO NEW MEDIA SUCCESS

www.InsideRadio.com

www.KurtHanson.com

www.DenisFlorent.fr

Mashable.com

Junta24

READING LIST

and #11…

We just told you how to get started!!

Social Media: Broadcasting’s New Frontier

Allie Herzog integratePR @AllieHerzog

Doug HarrisThe Creative Animal

www.slideshare.com/integratePR