Optimizing Kaleidoscope Juice’s Website Strategy to Attract Customers

Evelyn Rivera

Source: Google Trends

Search demand for juice cleanse, organic juice and juice bar has seen fluctuations in searches

throughout the years.

Source:Google Trends

This same fluctuation can be seen in searches for brands offering the products mentioned previously

Source:Google Trends

Kaleidoscope Juice brands itself as selling “Cold Pressed Juice”, which has caught on and has

increased since 2013.

Source:Google Trends

Kaleidoscope Juice has a website that could use some changes to increase conversion

There are too many white areas on this page

On the home page, these pictures can be found at the bottom, and take up to much

room

In comparison with competitors websites, it is very clear

Kaleidoscope Juice needs to make some changes

The website’s green background on the site helps promote

healthiness.

This website has a clean look, and fills up

all the areas on the page, without making it

look to crowded.

Comparison (Continued)

This website is very unique and uses

most of its’ white spaces.

This website is very similar to Kaleidoscope Juice. The only difference is that this site showcases its’ product

right away.

Rank On Google For Keywords

• A search for “Cold Pressed Juice

Phoenix” ranks Kaleidoscope Juice as first.• This means that

KaleidoscopeJuice is using this keyword effectively.

Keyword:“Juice Cleanse

Phoenix”

• This search also reveals that

Kaleidoscope Juice uses this keyword

effectively.

Grades

Crawlabilty

Relevance C-

Popularity

Conversion A

C+

A-

Crawlability (C+)This average grade is the result of having a disparity between the number of indexed pages between Google and Bing

57 57

35

http://cheriamedia.net/tips-seo-part-1-crawlability/

Crawlability -To fix this disparity, submit an XML Site Map to Bing

• Home• Menus -Cold Pressed Juices -High Vibe Food -Juice Bar Menu -Optima Bar Menu• Cleanse• About Us -Inspiration -Mission

Relevance (C-)

Meta description• This meta

description is not unique

-No call to action -Does not describe the business -Does not use

keywords

SOLUTION-Describe the business-Incorporate Keywords

Relevance (C-)Search for “ Cleanse with Friends”, a direct phrase from the site

• Kaleidoscope Juice does not show up• Solution would be to

incorporate Phoenix into this phrase

Popularity (A-)

Company

Website

Total Backlink

s

(Domain)

Total Linking

Root Domains

Linking C-Blocks

Domain

Authority

Alexa

Global Rank

Compete Rank

Kaleidoscope Juice  552 46 13 27 3,003,456

N/A

Juice Core 623 18 6 21 7,631,731

N/A

 Juicd Life 1,689  19 5 19 7,935,469

N/A

Pressed Juicery 8,324 786  132 50 141,603

38,351

N

Conversion (A)• Overall the website has a great design

that leads to conversion, but there are areas that could be improved.

Need a Call to Action

Need trust signals: quality seals, 3rd party reviews

SWOT Analysis

Strengths

-Clear navigation

-Checkout process is logical

-Mobile compatible

-Ranks first in keyword search

Weaknesses

-No Trust Signals

-Against competitors, searched less

-Search for a key phrase on their site, does not show “Kaleidoscope Juice”

Opportunities

-Improve website for keyword search

-Fixing meta description would lead more visitors to the page

-Unique content on page would lead to more visits

Threats

-Fluctuations in the market

-Growing competition

-Website could become outdated

Recommendations• Overall, this business runs an acceptable website. -Rank first in keyword search• In order to lead to more conversions: -Add trust signals -Fix meta description• Sitemap for Bing

Contact Me

“You can’t sell anything if you can’t tell anything”

-Beth Comstock

So do you agree with me? Will these changes help optimize website strategy. Please let me know. I can be reached ateriver11@asu.edu.