Open Innovation Projectsworking like startupsworking with startups

Tomasz Rudolf CEO, D-RAFT@tomaszrudolf

Digital startup project of News Corporation

Source: IDC; Nokia; Gartner

Changes come sooner than we think

Hit unexpectedly?

Inspired by: Michael Docherty

… or slowly cooked?

Inspired by: Michael Docherty

You need to get ready for changes…

Who has the potential to disrupt your business?

A.Main

competitor

B.Unknown

startup

C. Internal

innovationteam

Unicorns vs. dinosaurs

We do not needBIG ORGANIZATIONS

to do big things

Small teams

Source: Trevor Owens, Lean Enterprise

In a couple of years to a global giant

Source: CB Insights

CORPORATIONS need to change

WORK like startups

What is a startup?

Temporary organization designed to search

for a scalablebusiness model

Steve Blank

Experimentation Scaling

1) Start from the leaders

2) Teach people to work differently

3) Hire explorers

“Big companies tend to hire managers, not explorers.”

David Butler, Coca-Cola’s vice president of innovation

Let entrepreneurs in

Source: Coca-Cola Founders

Spin-Out Model at Cisco

http://www.businessinsider.com/why-cisco-showered-three-men-with-billions-2014-9?IR=T

4) Create space for experimentation

Source: Adobe

„You are already funded.Your idea is approved.”

Mark Randall, Adobe

Source: Adobe

Decision-making

Validation

Rocket Internet: Startup Factory

Rocket Internet: Startup Factory

5) Protect new business

WORK like startups

1

2

3

4

5

Start from leaders

Teach Lean Startup

Let entrepreneurs in

Create space for experiments

Protect young business

WORK with startups

Apple + Siri

40

Google + Android

Lowe’s + Fellow Robots

Disney + Sphero

WORK with startups

6 Observe & learn

Corporations want to engage with startups

Opening up for external innovation

startups have a problem with contacting the right person

72%Source: KMPG, New Horizons 2014

Startup Relations / Open Innovation website

Ecosystem branding

Competitions & hackathons

SHAREDOUTSOURCEDOWN

Corporate accelerators

Source: KMPG, New Horizons 2014

Results?

WORK with startups

6

7

Observe & learn

Get #ReadyForStartups

#ReadyForStartups?

© D-RAFT 2015http://steveholt.com/home/2014/03/31/drinking-from-the-fire-hose/

Drinking from a firehose

Corporate wantrepreneurship

Fear of commitments

Dating, no deals

Executive startup search

#ReadyForStartups - Purchasing

#ReadyForStartups - Partnering

#ReadyForStartups - Venturing

© 2016 D-RAFT. All rights reserved.

Buy, partner, invest

Buy

Purchase or licence new technologies that

give you a competitive edge

Purchase service

Partner

Co-develop and launch new products and

businesses on revenue-sharing basis

Invest

Get deal flow for your company’s strategic or

financial investments.

Offer bundling

Acquihire

License technology

White label

Investment

Co-development

Co-branding

Acquisition

© 2016 D-RAFT. All rights reserved.

Buy, partner, invest

WORK with startups

6

7

Observe & learn

Get #ReadyForStartups

8

9

10

Buy from startups

Partner with startups

Invest & acquire

European Center for Corporate-Startup Collaboration

http://www.theheart.tech/

Want more?

Dziękuję!tom@d-raft.com@tomaszrudolf

Start with yourself!

Source: https://www.yahoo.com/style/airline-safety-videos-reinvented-104385284082.html

Thank you! tom@d-raft.com@tomaszrudolf

www.d-raft.com