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OpenGraphy is the number one application to succeed on Facebook using your website, open graph and custom social plugin built for your site and your official facebook page. Découvrez comment optimiser votre site pour Facebook en utilisant l'open graph et les social plugins de Facebook comme le like button. OpenGraphy a développé une application permettant aux entreprises de tirer profit au maximum des bienfaits de l'open graph. Domptez ces nouvelles opportunités avec l'application opengraphy pour les pros du marketing social.
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Intro : Facebook page VS open graph
1 - The concept behind the protocol2 - Open Graph tagging & Impacts3 - Combining OG Tags + FB tags = FB page 4 - Ressources5 - The OpenGraphy tools featuresOutro : how to start with open graph?
Optimize your website for facebook
OFFICIAL
FBPAGES
YOUR WEBSITE
Your presence on Facebook
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Facebook on your site
OPEN GRAPH
& SOCIALPLUGINS
YOUR WEBSIT
E
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The Open Graph concept> A protocol for all the social networks
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RICH OBJECTS
WEBSITEPAGES
WEB INDEX
SOCIAL GRAPH
Key definition
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SPIDERS & LINKS
USERS & LIKES
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2 - Open graph optimization = Tagging
<html xmlns="http://www.w3.org/1999/xhtml"
xmlns:og="http://ogp.me/ns#" >
<head>
<title>The Rock (1996)</title>
<meta property="og:type" content="movie"/>
<meta property="og:title" content="The Rock"/>
<meta property="og:description" content="A group of U.S. Marines, under command of a renegade general, take over Alcatraz and threaten San Francisco Bay with biological weapons."/>
<meta property="og:image" content="http://ia.media-imdb.com/rock.jpg"/>
<meta property="og:url" content="http://www.imdb.com/title/tt0117500/"/>
<meta property="og:site_name" content="IMDb"/>
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Open graph tags are retrieved when you interact
OG TAGS are propulsed everywhere on FB
USER WALLPOST // FRIENDS NEWSFEED
AUTO-SUGGEST SERP PROFILE INFO TAB
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Og:type determines where your pages are listed
Info TAB of your likers
RICH OBJECT
Choose the right OG:type
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Use all tags available to improve interactions
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PLAY
Not readable without basic open graph tags
NOT OK
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Google tags are not sufficient
No default image
OPEN GRAPH PAGES
3 - OG Tags + FB Tags = FACEBOOK PAGE
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Facebook PAGES
FB ADMIN TAGS
OPEN GRAPH PAGES
Knowledge
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KNOWLEDGE
PUBLIC INFO ACCESS
OPEN GRAPH PAGES
You know the public info of your fans
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OPEN GRAPH PAGES
Generate interactions with your visitors
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INTERACTIONS
SOCIAL PLUGIN
Your visitors can like and comment
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OG Tags are used in the comment
box
OPEN GRAPH PAGES
Follow your social statistics
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STATISTICS
FACEBOOK INSIGHTS
Insights for webpages
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OPEN GRAPH PAGES
Administer your pages
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SEND UPDATES
ADMIN PAGES
Get access to symetric Admin pages
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.. Where you can send free updates
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… visible in the newsfeed of your likers
OPEN GRAPH PAGES
ADVERTISING
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SOCIAL ADSPAID TRAFFIC
Increase your reach with FB ADS
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Social Ads redirect performing traffic
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FB Admin Tags to take control
<html xmlns="http://www.w3.org/1999/xhtml" xmlns:fb="http://www.facebook.com/2008/fbml">
<head> <meta property="fb:admins" content="USER_ID1,USER_ID2"/><meta property="fb:app_id" content="1234567"/>
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4 - Ressources
1. OFFICIAL OPEN GRAPH DOChttp://www.ogp.me
2. FACEBOOK OPEN GRAPH DOChttp://developers.facebook.com/docs/opengraph/
3. FACEBOOK URL LINTERhttp://developers.facebook.com/tools/lint/
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Where to start ? Use the OpenGraphy Free tools
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OpenGraphy Pro offer : Tools and consulting
ENHANCE open graph on your site with our consultancy teamCustom domain app development
ANALYZE your performance with the OpenGraphy insights Tool : Best socialized pages reports / Watch your competitors
SOCIALIZE your website with the OpenGraphy widgetsTool : Top likes widgets generator for websites and Facebook pages
MAXIMIZE your results with the newsletter effect Tool : Multipublisher \ Send messages on multiple open graph pages
ADVERTISE with Facebook Social AdsRetarget messages to your likers + their friends
1 - OpenGraphy Analytics for your site
2 - OpenGraphy TOP LIKES social plugin Generator
Examples of OpenGraphy social plugins for websites
Example of OpenGraphy social Tabs
other example of social plugin based on the OpenGraphy analytics feature
Multi-page publisher built on OpenGraphy analytics and semantic approach
You can send free updates on multiple pages at once
OpenGraphy : tools and solutions to succeed in your « on-site » Social Marketing strategy.
Get the Pro version of OpenGraphy First All-in-one SMO tool for websites featuring :OPEN GRAPH – ANALYTICS – SOCIAL PLUGINS – MULTIPUBLISHING - ADVERTISING
http://www.opengraphy.com/contact
Antoine GounelCEO - Founderfb url : /antoinegTwitter.com/AntoineOG
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