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Marketing Slide Show
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2. On the web, people
3. Internet use is still growing Source: Internet World Stats December 2007 4. Online Marketing Spend continues to increase Source: eMarketer 2007 5. Search Engine Use
Source: Forrester Research 2006 6. Google has a strong-hold on the market Source: ComScore February 2008 7. Google Services Huge network of small publishers and blogs Google in250 countries in 40 languages + + + Search network Contextual network 8. Google has the most loyal users Source: MarketingSherpa 2006 9. Online Marketing Options
10. Paid Search Engine Marketing Natural/Organic Search Results Place text ads in Paid Search Results 11. Contextual Search Engine Marketing Place text or banner ads next to relevant content on Googles large network of sites. 12. Site/Placement Targeting Banner Ads Place static or animated banner ads on relevant sites in Googles Network 13. Site/Placement Targeting - Video Ads Place Click-To-Play Video Ads on a list of sites 14. Measurement
15. How it Works 16. Online Marketing Process
17. How Much Does it Cost?
18. How much budget do I need?
19. Case Study IDA 2007
20. Case Study: IDA 2007
21. Case Study: IDA 2007
22. Case Study: IDA 2007
23. Case Study: IDA 2007 24. Case Study: IDA 2007
25. Whats Next?